Accommodation and Travel Stats
Umeå: Tourism in a nutshell
31,400 registered bed nights
In March 2020, 31,400 bed nights were recorded in Umeå (-42.1 %), of which 29,300 nights were spent by domestic visitors and 2,100 nights by foreigners. Domestic bed nights decreased 38 percent and foreign bed nights decreased 71 percent. In total, bed nights decreased 42 percent from last year's March.
10,000 rooms (-37.5 %) were booked by leisure visitors and 11,500 rooms (-44.1 %) by business visitors.
Between January and March, 122,000 bed nights (-8.1 %) were recorded for domestic visitors and 14,800 (-23.9 %) for foreigners in Umeå, in total 136,000 (-10.2 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Bed nights by country of arrival
16,100 tourists arrived to accommodation
Arrivals to registered accommodation decreased 49 percent compared to earlier year. Of all arrivals, 92.3 percent were domestic, and 7.7 percent were from foreign countries.
During March, domestic visitors stayed in registered accommodation in Umeå on average 2.0 nights (+0.26) and foreigners 1.7 nights (-0.14).
18,900 air travelers
The airport received a total of 18,900 passengers, which means air passenger arrivals decreased 54 percent.
Of local passengers, 6.7 % arrived from abroad, thus the share of domestic passengers was 93.3 %.
In addition, there were 17,000 passengers departing the airport (-59.3 %), therefore the total number of trips via the airport was 35,900 (-56.6 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 19.8 million SEK
Registered accommodation sales in March were 19.8 million SEK (-12.8 million).
Registered January-March sales were 83.1 million SEK and they decreased 11.2 million euro from the previous year.
|Adr (Registered)||920 SEK||3.4 %||910 SEK||-1.1 %|
|Bed Night (Registered)||630 SEK||5.0 %||610 SEK||-2.0 %|
|Revpar (Registered)||320 SEK||-38.8 %||460 SEK||-12.8 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
26 accommodation establishments (+0)
2,000 rooms (-45)
3,700 beds (-52)
Room utilization 34.9 % (-24)
Unsold rooms 1,300
Bed utilization 27.2 % (-20)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "umeå"
Global Google searches for "umeå + keyword"
Google searches for "umeå" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in March was 8.37/10 (-0.45).
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden, Swedavia, Swedish Meteorological And Hydrological Institute