Accommodation and Travel Stats
Umeå: Tourism in a nutshell
42,600 registered bed nights
In December 2019, 42,600 bed nights were recorded in Umeå (+0.2 %), of which 38,000 nights were spent by domestic visitors and 4,500 nights by foreigners. Domestic bed nights increased three percent and foreign bed nights decreased 19 percent. In total, bed nights increased less than one percent from last year's December.
13,000 rooms (+5.6 %) were booked by leisure visitors and 13,600 rooms (+4.9 %) by business visitors.
Between January and December, 596,000 bed nights (+8.7 %) were recorded for domestic visitors and 129,000 (-4.8 %) for foreigners in Umeå, in total 725,000 (+6.1 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Bed nights by country of arrival
25,300 tourists arrived to accommodation
Arrivals to registered accommodation decreased one percent compared to earlier year. Of all arrivals, 89.6 percent were domestic, and 10.4 percent were from foreign countries.
During December, domestic visitors stayed in registered accommodation in Umeå on average 1.7 nights (+0.01) and foreigners 1.7 nights (+0.13).
75,300 air travelers
The airport received a total of 75,300 passengers, which means air passenger arrivals decreased five percent.
Of local passengers, 6.0 % arrived from abroad, thus the share of domestic passengers was 94.0 %.
In addition, there were 72,600 passengers departing the airport (-4.7 %), therefore the total number of trips via the airport was 73,500 (-4.7 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 24.5 million SEK
Registered accommodation sales in December were 24.5 million SEK (+1.3 million).
Registered January-December sales were 416.0 million SEK and they increased 46.9 million euro from the previous year.
|Adr (Registered)||920 SEK||0.2 %||960 SEK||1.1 %|
|Bed Night (Registered)||570 SEK||5.3 %||570 SEK||6.2 %|
|Revpar (Registered)||420 SEK||-2.1 %||570 SEK||3.1 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
26 accommodation establishments (-1)
2,000 rooms (+101)
3,800 beds (+38)
Room utilization 46.1 % (-1.1)
Unsold rooms 1,100
Bed utilization 39.5 % (-1.3)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "umeå"
Global Google searches for "umeå + keyword"
Google searches for "umeå" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in December was 8.47/10.
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden, Swedavia, Swedish Meteorological And Hydrological Institute