Accommodation and Travel Stats
Umeå: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
45,800 registered bed nights
In September 2020, 45,800 registered bed nights were recorded in Umeå (-16.9 %), of which 42,900 nights were spent by domestic visitors and 2,900 nights by foreigners. Registered domestic bed nights decreased 10 percent and registered foreign bed nights decreased 61 percent. In total, registered bed nights decreased 17 percent from last year's September.
Most foreign registered bed nights were recorded for travelers from Finland (450 nights).
15,500 rooms (-1.6 %) were booked by leisure visitors and 16,500 rooms (-26.2 %) by business visitors.
Between January and September, 352,000 registered bed nights (-21.6 %) were recorded for domestic visitors and 26,800 (-76.2 %) for foreigners in Umeå, in total 379,000 (-32.6 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Registered bed nights by country of arrival
22,400 tourists arrived to registered accommodation
Arrivals to registered accommodation decreased 29 percent compared to earlier year. Of all registered arrivals, 94.2 percent were domestic, and 5.8 percent were from foreign countries.
During September, domestic visitors stayed in registered accommodation in Umeå on average 2.0 nights (+0.3) and foreigners 2.3 nights (+0.42).
11,000 air travelers
The airport received a total of 11,000 passengers, which means air passenger arrivals decreased 75 percent.
Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.
In addition, there were 11,300 passengers departing the airport (-74.4 %), therefore the total number of trips via the airport was 22,300 (-74.6 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 26.9 million SEK
Registered accommodation sales in September were 26.9 million SEK (-10.6 million).
Registered January-September sales were 194.4 million SEK and they decreased 119.0 million euro from the previous year.
|Adr (Registered)||840 SEK||-14.4 %||880 SEK||-8.2 %|
|Bed Night (Registered)||590 SEK||-13.5 %||510 SEK||-7.9 %|
|Revpar (Registered)||470 SEK||-24.9 %||380 SEK||-33.8 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
30 accommodation establishments (+2)
2,000 rooms (-39)
3,700 beds (-43)
Room utilization 55.3 % (-7.8)
Unsold rooms 880
Bed utilization 41.7 % (-7.1)
Registered room utilization for establishments
Global Google searches for "umeå"
Global Google searches for "umeå + keyword"
Google searches for "umeå" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction
Average customer satisfaction score on Booking.com given by accommodation customers in September was 7.87/10 (-0.66).
Accommodation customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden, Swedavia, Swedish Meteorological And Hydrological Institute