Umeå
Accommodation and Travel Stats

September 2019

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Umeå: Tourism in a nutshell

Bed Nights

55,100

1 %

47,600

2 %

7,600

16 %

Top 3:

Finland

1,600

0 %

United States

1,200

55 %

Germany

710

6 %

Visitors

31,500

0 %

27,400

5 %

4,100

23 %

Accommodation Sales

37.5 mill. SEK

11 %

Average prices:

Night

680.00 SEK

71.80 SEK

Room

985.70 SEK

25.50 SEK

RevPAR

621.90 SEK

27.20 SEK

Capacity

3 %

2,000

6 %

3,800

1 %

Weather

8.8 °C

1.5 °C

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

55,100 registered bed nights

In September 2019, 55,100 bed nights were recorded in Umeå (-1.1 %), of which 47,600 nights were spent by domestic visitors and 7,600 nights by foreigners. Domestic bed nights increased two percent and foreign bed nights decreased 16 percent. In total, bed nights decreased one percent from last year's September.

Most foreign bed nights were recorded for travelers from Finland (1,600 nights).

15,700 rooms (+2.1 %) were booked by leisure visitors and 22,300 rooms (+12.1 %) by business visitors.

Between January and September, 449,000 bed nights (+9.8 %) were recorded for domestic visitors and 113,000 (+0.7 %) for foreigners in Umeå, in total 562,000 (+7.8 %) nights.

Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.

Registered bed nights

Bed nights by country of arrival

Market share 1.2 percent

Total of 4.5 million bed nights (+2.0 %) were recorded in the whole country, of which 3.4 million nights (+3.2 %) were spent by domestic visitors and 1.2 million nights (-1.1 %) by foreigners.

The market share of Umeå out of total bed nights was 1.2 % (-0.0 percentage points), out of domestic bed nights 1.4 % and foreign bed nights 0.7 %.

31,500 tourists arrived to accommodation

Arrivals to registered accommodation increased less than one percent compared to earlier year. Of all arrivals, 87.1 percent were domestic, and 12.9 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Umeå on average 1.7 nights (-0.06) and foreigners 1.9 nights (+0.16).

43,900 air travelers

The airport received a total of 43,900 passengers, which means air passenger arrivals decreased two percent.

Of local passengers, 11.6 % arrived from abroad, thus the share of domestic passengers was 88.4 %.

In addition, there were 44,000 passengers departing the airport (-4.3 %), therefore the total number of trips via the airport was 88,000 (-3.3 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

International = International cruise ships

Accommodation sales 37.5 million SEK

Registered accommodation sales in September were 37.5 million SEK (+3.6 million).

Registered January-September sales were 313.2 million SEK and they increased 47.2 million euro from the previous year.

Average prices

= change at least 10 %
	September 2019 Amount	Change	jan-September 2019 Amount	Change
Adr (Registered)	990 SEK	2.7 %	960 SEK	3.0 %
Bed Night (Registered)	680 SEK	11.8 %	560 SEK	9.2 %
Revpar (Registered)	620 SEK	4.6 %	570 SEK	6.5 %

adr=average daily rate, revpar=revenue per available room (adr * utilization), bed night=accommodation sales per bed nights

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

28 accommodation establishments (-1)
2,000 rooms (+106)
3,800 beds (+38)

Room utilization 63.1 % (+1.2)
Unsold rooms 740
Bed utilization 48.9 % (-1.3)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "umeå"

Global Google searches for "umeå + keyword"

Google searches for "umeå" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in September was 8.53/10.

Hotel customer satisfaction by nationalities

Sources: Booking.Com, Statistics Sweden, Swedavia, Swedish Meteorological And Hydrological Institute

More information available in the dashboard

Umeå Accommodation and Travel Stats