Accommodation and Travel Stats

December 2019


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Umeå: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 42,600
0 %
icon: sweden 38,000
3 %
icon: foreign 4,500
19 %
Visitors icon
icon: star 25,300
1 %
icon: sweden 22,600
2 %
icon: foreign 2,600
25 %
Accommodation Sales icon
Accommodation Sales
icon: star 24.5 mill. SEK
5 %
Average prices:
574.70 SEK
29.10 SEK
921.80 SEK
2.20 SEK
424.80 SEK
9.00 SEK
Capacity icon
icon: establishment 26
4 %
icon: room 2,000
5 %
icon: bed 3,800
1 %
Weather icon
icon: temperature -2.0 °C
1.5 °C

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



42,600 registered bed nights

In December 2019, 42,600 bed nights were recorded in Umeå (+0.2 %), of which 38,000 nights were spent by domestic visitors and 4,500 nights by foreigners. Domestic bed nights increased three percent and foreign bed nights decreased 19 percent. In total, bed nights increased less than one percent from last year's December.

13,000 rooms (+5.6 %) were booked by leisure visitors and 13,600 rooms (+4.9 %) by business visitors.

Between January and December, 596,000 bed nights (+8.7 %) were recorded for domestic visitors and 129,000 (-4.8 %) for foreigners in Umeå, in total 725,000 (+6.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.2 percent

Total of 3.5 million bed nights (+0.3 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 764,000 nights (-2.9 %) by foreigners.

The market share of Umeå out of total bed nights was 1.2 % (-0.0 percentage points), out of domestic bed nights 1.4 % and foreign bed nights 0.6 %.

25,300 tourists arrived to accommodation

Arrivals to registered accommodation decreased one percent compared to earlier year. Of all arrivals, 89.6 percent were domestic, and 10.4 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Umeå on average 1.7 nights (+0.01) and foreigners 1.7 nights (+0.13).

75,300 air travelers

The airport received a total of 75,300 passengers, which means air passenger arrivals decreased five percent.

Of local passengers, 6.0 % arrived from abroad, thus the share of domestic passengers was 94.0 %.

In addition, there were 72,600 passengers departing the airport (-4.7 %), therefore the total number of trips via the airport was 73,500 (-4.7 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 24.5 million SEK

Registered accommodation sales in December were 24.5 million SEK (+1.3 million).

Registered January-December sales were 416.0 million SEK and they increased 46.9 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Change jan-December 2019
Adr (Registered) 920 SEK 0.2 % 960 SEK 1.1 %
Bed Night (Registered) 570 SEK 5.3 % 570 SEK 6.2 %
Revpar (Registered) 420 SEK -2.1 % 570 SEK 3.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

26 accommodation establishments (-1)
2,000 rooms (+101)
3,800 beds (+38)

Room utilization 46.1 % (-1.1)
Unsold rooms 1,100
Bed utilization 39.5 % (-1.3)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "umeå + keyword"

Google searches for "umeå" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on given by hotel customers in December was 8.47/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedavia, Swedish Meteorological And Hydrological Institute

More information available in the dashboard