Umeå
Accommodation and Travel Stats

September 2020

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Umeå: Tourism in a nutshell

Registered accommodation. All changes are relative to the same period a year ago.

Bed Nights

45,800

17 %

42,900

10 %

2,900

61 %

Top 3:

Finland

450

72 %

Germany

410

43 %

United Kingdom

260

45 %

Visitors

22,400

29 %

21,100

23 %

1,300

68 %

Accommodation Sales

26.9 mill. SEK

28 %

Average prices:

Night

588.20 SEK

91.80 SEK

Room

843.60 SEK

142.20 SEK

RevPAR

466.80 SEK

155.20 SEK

Capacity

7 %

2,000

2 %

3,700

1 %

Utilization

55 %

12 %

42 %

15 %

Weather

10.3 °C

1.5 °C

45,800 registered bed nights

In September 2020, 45,800 registered bed nights were recorded in Umeå (-16.9 %), of which 42,900 nights were spent by domestic visitors and 2,900 nights by foreigners. Registered domestic bed nights decreased 10 percent and registered foreign bed nights decreased 61 percent. In total, registered bed nights decreased 17 percent from last year's September.

Most foreign registered bed nights were recorded for travelers from Finland (450 nights).

15,500 rooms (-1.6 %) were booked by leisure visitors and 16,500 rooms (-26.2 %) by business visitors.

Between January and September, 352,000 registered bed nights (-21.6 %) were recorded for domestic visitors and 26,800 (-76.2 %) for foreigners in Umeå, in total 379,000 (-32.6 %) registered nights.

Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.5 percent

Total of 3.1 million registered bed nights (-30.6 %) were recorded in the whole country, of which 2.7 million nights (-19.9 %) were spent by domestic visitors and 441,000 nights (-61.9 %) by foreigners.

The market share of Umeå out of total registered bed nights was 1.5 % (+0.2 percentage points), out of domestic bed nights 1.6 % and foreign bed nights 0.7 %.

22,400 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 29 percent compared to earlier year. Of all registered arrivals, 94.2 percent were domestic, and 5.8 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Umeå on average 2.0 nights (+0.3) and foreigners 2.3 nights (+0.42).

11,000 air travelers

The airport received a total of 11,000 passengers, which means air passenger arrivals decreased 75 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 11,300 passengers departing the airport (-74.4 %), therefore the total number of trips via the airport was 22,300 (-74.6 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

International = International cruise ships

Accommodation sales 26.9 million SEK

Registered accommodation sales in September were 26.9 million SEK (-10.6 million).

Registered January-September sales were 194.4 million SEK and they decreased 119.0 million euro from the previous year.

Average prices

= change at least 10 %
	September 2020 Amount	Change	jan-September 2020 Amount	Change
Adr (Registered)	840 SEK	-14.4 %	880 SEK	-8.2 %
Bed Night (Registered)	590 SEK	-13.5 %	510 SEK	-7.9 %
Revpar (Registered)	470 SEK	-24.9 %	380 SEK	-33.8 %

adr=average daily rate, revpar=revenue per available room (adr * utilization), bed night=accommodation sales per bed nights

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

30 accommodation establishments (+2)
2,000 rooms (-39)
3,700 beds (-43)

Room utilization 55.3 % (-7.8)
Unsold rooms 880
Bed utilization 41.7 % (-7.1)

Registered room utilization for establishments

Global Google searches for "umeå"

Global Google searches for "umeå + keyword"

Google searches for "umeå" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 7.87/10 (-0.66).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Sources: Booking.Com, Statistics Sweden, Swedavia, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

Umeå Accommodation and Travel Stats