Umeå
Accommodation and Travel Stats

March 2020

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Umeå: Tourism in a nutshell

Bed Nights

31,400

42 %

29,300

38 %

2,100

71 %

Visitors

16,100

49 %

14,900

46 %

1,200

69 %

Accommodation Sales

19.8 mill. SEK

39 %

Average prices:

Night

631.10 SEK

30.10 SEK

Room

922.00 SEK

30.40 SEK

RevPAR

322.00 SEK

203.90 SEK

Capacity

0 %

2,000

2 %

3,700

1 %

Utilization

0.35

41 %

0.27

42 %

Weather

-0.9 °C

1.3 °C

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

31,400 registered bed nights

In March 2020, 31,400 bed nights were recorded in Umeå (-42.1 %), of which 29,300 nights were spent by domestic visitors and 2,100 nights by foreigners. Domestic bed nights decreased 38 percent and foreign bed nights decreased 71 percent. In total, bed nights decreased 42 percent from last year's March.

10,000 rooms (-37.5 %) were booked by leisure visitors and 11,500 rooms (-44.1 %) by business visitors.

Between January and March, 122,000 bed nights (-8.1 %) were recorded for domestic visitors and 14,800 (-23.9 %) for foreigners in Umeå, in total 136,000 (-10.2 %) nights.

Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.

Registered bed nights

Bed nights by country of arrival

Market share 1.1 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Umeå out of total bed nights was 1.1 % (-0.1 percentage points), out of domestic bed nights 1.2 % and foreign bed nights 0.5 %.

16,100 tourists arrived to accommodation

Arrivals to registered accommodation decreased 49 percent compared to earlier year. Of all arrivals, 92.3 percent were domestic, and 7.7 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Umeå on average 2.0 nights (+0.26) and foreigners 1.7 nights (-0.14).

18,900 air travelers

The airport received a total of 18,900 passengers, which means air passenger arrivals decreased 54 percent.

Of local passengers, 6.7 % arrived from abroad, thus the share of domestic passengers was 93.3 %.

In addition, there were 17,000 passengers departing the airport (-59.3 %), therefore the total number of trips via the airport was 35,900 (-56.6 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

International = International cruise ships

Accommodation sales 19.8 million SEK

Registered accommodation sales in March were 19.8 million SEK (-12.8 million).

Registered January-March sales were 83.1 million SEK and they decreased 11.2 million euro from the previous year.

Average prices

= change at least 10 %
	March 2020 Amount	Change	jan-March 2020 Amount	Change
Adr (Registered)	920 SEK	3.4 %	910 SEK	-1.1 %
Bed Night (Registered)	630 SEK	5.0 %	610 SEK	-2.0 %
Revpar (Registered)	320 SEK	-38.8 %	460 SEK	-12.8 %

adr=average daily rate, revpar=revenue per available room (adr * utilization), bed night=accommodation sales per bed nights

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

26 accommodation establishments (+0)
2,000 rooms (-45)
3,700 beds (-52)

Room utilization 34.9 % (-24)
Unsold rooms 1,300
Bed utilization 27.2 % (-20)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "umeå"

Global Google searches for "umeå + keyword"

Google searches for "umeå" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in March was 8.37/10 (-0.45).

Hotel customer satisfaction by nationalities

Sources: Booking.Com, Statistics Sweden, Swedavia, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

Umeå Accommodation and Travel Stats