Accommodation and Travel Stats
Umeå: Tourism in a nutshell
55,100 registered bed nights
In September 2019, 55,100 bed nights were recorded in Umeå (-1.1 %), of which 47,600 nights were spent by domestic visitors and 7,600 nights by foreigners. Domestic bed nights increased two percent and foreign bed nights decreased 16 percent. In total, bed nights decreased one percent from last year's September.
Most foreign bed nights were recorded for travelers from Finland (1,600 nights).
15,700 rooms (+2.1 %) were booked by leisure visitors and 22,300 rooms (+12.1 %) by business visitors.
Between January and September, 449,000 bed nights (+9.8 %) were recorded for domestic visitors and 113,000 (+0.7 %) for foreigners in Umeå, in total 562,000 (+7.8 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Bed nights by country of arrival
31,500 tourists arrived to accommodation
Arrivals to registered accommodation increased less than one percent compared to earlier year. Of all arrivals, 87.1 percent were domestic, and 12.9 percent were from foreign countries.
During September, domestic visitors stayed in registered accommodation in Umeå on average 1.7 nights (-0.06) and foreigners 1.9 nights (+0.16).
43,900 air travelers
The airport received a total of 43,900 passengers, which means air passenger arrivals decreased two percent.
Of local passengers, 11.6 % arrived from abroad, thus the share of domestic passengers was 88.4 %.
In addition, there were 44,000 passengers departing the airport (-4.3 %), therefore the total number of trips via the airport was 88,000 (-3.3 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 37.5 million SEK
Registered accommodation sales in September were 37.5 million SEK (+3.6 million).
Registered January-September sales were 313.2 million SEK and they increased 47.2 million euro from the previous year.
|Adr (Registered)||990 SEK||2.7 %||960 SEK||3.0 %|
|Bed Night (Registered)||680 SEK||11.8 %||560 SEK||9.2 %|
|Revpar (Registered)||620 SEK||4.6 %||570 SEK||6.5 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
28 accommodation establishments (-1)
2,000 rooms (+106)
3,800 beds (+38)
Room utilization 63.1 % (+1.2)
Unsold rooms 740
Bed utilization 48.9 % (-1.3)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "umeå"
Global Google searches for "umeå + keyword"
Google searches for "umeå" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in September was 8.53/10.
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden, Swedavia, Swedish Meteorological And Hydrological Institute