Accommodation and Travel Stats
Umeå: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
31,100 registered bed nights
In June 2020, 31,100 registered bed nights were recorded in Umeå (-55.5 %), of which 29,700 nights were spent by domestic visitors and 1,500 nights by foreigners. Registered domestic bed nights decreased 44 percent and registered foreign bed nights decreased 91 percent. In total, registered bed nights decreased 55 percent from last year's June.
Most foreign registered bed nights were recorded for travelers from United States (270 nights).
8,200 rooms (-59.7 %) were booked by leisure visitors and 8,000 rooms (-54.7 %) by business visitors.
Between January and June, 190,000 registered bed nights (-31.5 %) were recorded for domestic visitors and 17,800 (-66.2 %) for foreigners in Umeå, in total 208,000 (-37.0 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Registered bed nights by country of arrival
15,000 tourists arrived to registered accommodation
Arrivals to registered accommodation decreased 63 percent compared to earlier year. Of all registered arrivals, 94.3 percent were domestic, and 5.7 percent were from foreign countries.
During June, domestic visitors stayed in registered accommodation in Umeå on average 2.1 nights (+0.33) and foreigners 1.7 nights (+0.11).
2,600 air travelers
The airport received a total of 2,600 passengers, which means air passenger arrivals decreased 94 percent.
Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.
In addition, there were 2,700 passengers departing the airport (-93.8 %), therefore the total number of trips via the airport was 5,300 (-93.9 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 14.3 million SEK
Registered accommodation sales in June were 14.3 million SEK (-24.6 million).
Registered January-June sales were 118.6 million SEK and they decreased 83.0 million euro from the previous year.
|Adr (Registered)||880 SEK||-14.1 %||890 SEK||-6.0 %|
|Bed Night (Registered)||460 SEK||-17.7 %||570 SEK||-6.6 %|
|Revpar (Registered)||270 SEK||-58.7 %||340 SEK||-38.8 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
28 accommodation establishments (-2)
1,800 rooms (-270)
3,400 beds (-530)
Room utilization 30.3 % (-33)
Unsold rooms 1,200
Bed utilization 29.7 % (-31)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "umeå"
Global Google searches for "umeå + keyword"
Google searches for "umeå" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction
Average customer satisfaction score on Booking.com given by accommodation customers in June was 7.83/10 (-0.76).
Accommodation customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden, Swedavia, Swedish Meteorological And Hydrological Institute