Accommodation and Travel Stats
Umeå: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
Registered bed nights increased 21 percent
In June 2019, 69,900 registered bed nights were recorded in Umeå (+21.1 %), of which 52,800 nights were spent by domestic visitors and 17,100 nights by foreigners. Registered domestic bed nights increased 21 percent and registered foreign bed nights increased 20 percent. In total, registered bed nights increased 21 percent from last year's June.
Most foreign registered bed nights were recorded for travelers from Norway (4,200 nights).
20,400 rooms (+28.7 %) were booked by leisure visitors and 17,700 rooms (+30.1 %) by business visitors.
Between January and June, 278,000 registered bed nights (+7.8 %) were recorded for domestic visitors and 52,600 (+6.8 %) for foreigners in Umeå, in total 330,000 (+7.7 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Registered bed nights by country of arrival
40,700 tourists arrived to registered accommodation
Arrivals to registered accommodation increased 15 percent compared to earlier year. Of all registered arrivals, 73.6 percent were domestic, and 26.4 percent were from foreign countries.
During June, domestic visitors stayed in registered accommodation in Umeå on average 1.8 nights (+0.04) and foreigners 1.6 nights (+0.19).
42,500 air travelers
The airport received a total of 42,500 passengers, which means air passenger arrivals decreased two percent.
Of local passengers, 11.2 % arrived from abroad, thus the share of domestic passengers was 88.8 %.
In addition, there were 43,700 passengers departing the airport (-1.4 %), therefore the total number of trips via the airport was 86,200 (-1.6 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 38.9 million SEK
Registered accommodation sales in June were 38.9 million SEK (+12.5 million).
Registered January-June sales were 201.6 million SEK and they increased 24.3 million euro from the previous year.
|Adr (Registered)||1,000 SEK||13.7 %||950 SEK||-1.4 %|
|Revpar (Registered)||640 SEK||34.2 %||560 SEK||1.1 %|
|Bed Night (Registered)||560 SEK||21.5 %||610 SEK||5.6 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
30 accommodation establishments (-2)
2,000 rooms (+105)
3,900 beds (+15)
Room utilization 62.9 % (+9.6)
Unsold rooms 760
Bed utilization 60.9 % (+7.9)
Registered room utilization for establishments
Global Google searches for "umeå"
Global Google searches for "umeå + keyword"
Google searches for "umeå" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction
Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.59/10.
Accommodation customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden, Swedavia, Swedish Meteorological And Hydrological Institute