Accommodation and Travel Stats
Umeå: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
67,600 registered bed nights
In July 2020, 67,600 registered bed nights were recorded in Umeå (-33.2 %), of which 64,900 nights were spent by domestic visitors and 2,700 nights by foreigners. Registered domestic bed nights increased less than one percent and registered foreign bed nights decreased 92 percent. In total, registered bed nights decreased 33 percent from last year's July.
Most foreign registered bed nights were recorded for travelers from United States (1,000 nights).
17,300 rooms (-34.7 %) were booked by leisure visitors and 9,400 rooms (-18.9 %) by business visitors.
Between January and July, 255,000 registered bed nights (-25.5 %) were recorded for domestic visitors and 20,600 (-76.9 %) for foreigners in Umeå, in total 276,000 (-36.1 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Registered bed nights by country of arrival
37,100 tourists arrived to registered accommodation
Arrivals to registered accommodation decreased 33 percent compared to earlier year. Of all registered arrivals, 95.6 percent were domestic, and 4.4 percent were from foreign countries.
During July, domestic visitors stayed in registered accommodation in Umeå on average 1.8 nights (+0.06) and foreigners 1.7 nights (-0.3).
7,300 air travelers
The airport received a total of 7,300 passengers, which means air passenger arrivals decreased 77 percent.
Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.
In addition, there were 7,100 passengers departing the airport (-76.4 %), therefore the total number of trips via the airport was 14,400 (-76.8 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 24.1 million SEK
Registered accommodation sales in July were 24.1 million SEK (-12.9 million).
Registered January-July sales were 142.8 million SEK and they decreased 95.9 million euro from the previous year.
|Adr (Registered)||900 SEK||-7.2 %||900 SEK||-6.1 %|
|Revpar (Registered)||480 SEK||-19.9 %||360 SEK||-36.2 %|
|Bed Night (Registered)||360 SEK||-2.6 %||520 SEK||-6.4 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
27 accommodation establishments (-3)
1,700 rooms (-310)
3,300 beds (-610)
Room utilization 53.2 % (-8.4)
Unsold rooms 810
Bed utilization 70.8 % (-15)
Registered room utilization for establishments
Global Google searches for "umeå"
Global Google searches for "umeå + keyword"
Google searches for "umeå" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction
Average customer satisfaction score on Booking.com given by accommodation customers in July was 7.63/10 (-1.0).
Accommodation customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden, Swedavia, Swedish Meteorological And Hydrological Institute