Upplands-Bro
Accommodation and Travel Stats

December 2018

Upplands-Bro: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 3,100
16 %
icon: sweden 3,000
21 %
icon: foreign 64
56 %
Visitors icon
Visitors
icon: star 2,500
6 %
icon: sweden 2,500
13 %
icon: foreign 22
86 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.2 mill. SEK
12 %
Average prices:
Night
1,031.20 SEK
36.00 SEK
Room
1,269.80 SEK
28.50 SEK
RevPAR
238.50 SEK
44.30 SEK
Capacity icon
Capacity
icon: establishment 7.0
0 %
icon: room 460
0 %
icon: bed 780
7 %
utilization icon
Utilization
icon: room 0.19
14 %
icon: bed 0.14
28 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 16 percent

In December 2018, 3,100 bed nights were recorded in Upplands-Bro (+16.4 %), of which 3,000 nights were spent by domestic visitors and 64 nights by foreigners. Domestic bed nights increased 21 percent and foreign bed nights decreased 56 percent. In total, bed nights increased 16 percent from last year's December.

500 rooms (+21.8 %) were booked by leisure visitors and 2,000 rooms (+13.4 %) by business visitors.

Between January and December, 49,000 bed nights were recorded for domestic visitors and 980 for foreigners in Upplands-Bro, in total 50,000 nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 3.4 million bed nights (+1.7 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 787,000 nights (+3.2 %) by foreigners.

The market share of Upplands-Bro out of total bed nights was 0.1 % (0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.0 %.

2,500 tourists arrived to accommodation

Arrivals to registered accommodation increased six percent compared to earlier year. Of all arrivals, 99.1 percent were domestic, and 0.9 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Upplands-Bro on average 1.2 nights (+0.08) and foreigners 2.9 nights (+2.0).

Ferry arrivals from different harbors

Accommodation sales 3.2 million SEK

Registered accommodation sales in December were 3.2 million SEK (+350,000).

Average prices

= change at least 10 %
December 2018
Amount
Change jan-December 2018
Amount
Change
Adr (Registered) 1,300 SEK -2.2 % 1,300 SEK
Bed Night (Registered) 1,000 SEK -3.4 % 1,200 SEK
Revpar (Registered) 240 SEK -15.7 % 380 SEK

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+0)
460 rooms (+0)
780 beds (+53)

Room utilization 18.8 % (-3.0)
Unsold rooms 370
Bed utilization 13.6 % (-5.3)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "upplands-bro + keyword"

Google searches for "upplands-bro" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available at the dashboard

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