Upplands-Bro
Accommodation and Travel Stats

November 2019

Upplands-Bro: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 4,700
12 %
icon: sweden 4,700
9 %
icon: foreign 24
87 %
Top 3:
Austria
6.0
India
4.0
71 %
Finland
2.0
100 %
Visitors icon
Visitors
icon: star 4,000
6 %
icon: sweden 4,000
4 %
icon: foreign 9.0
93 %
Accommodation Sales icon
Accommodation Sales
icon: star 5.6 mill. SEK
17 %
Average prices:
Night
1,198.60 SEK
80.90 SEK
Room
1,306.60 SEK
46.50 SEK
RevPAR
401.90 SEK
103.80 SEK
Capacity icon
Capacity
icon: establishment 8.0
14 %
icon: room 490
8 %
icon: bed 810
4 %
utilization icon
Utilization
icon: room 0.31
18 %
icon: bed 0.2
13 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

4,700 registered bed nights

In November 2019, 4,700 bed nights were recorded in Upplands-Bro (-11.7 %), of which 4,700 nights were spent by domestic visitors and 24 nights by foreigners. Domestic bed nights decreased nine percent and foreign bed nights decreased 87 percent. In total, bed nights decreased 12 percent from last year's November.

Most foreign bed nights were recorded for travelers from Austria (6.0 nights).

560 rooms (-10.6 %) were booked by leisure visitors and 3,800 rooms (-14.8 %) by business visitors.

Between January and November, 46,300 bed nights (+0.7 %) were recorded for domestic visitors and 670 (-26.6 %) for foreigners in Upplands-Bro, in total 47,000 (+0.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 3.6 million bed nights (+3.1 %) were recorded in the whole country, of which 2.9 million nights (+5.9 %) were spent by domestic visitors and 731,000 nights (-6.7 %) by foreigners.

The market share of Upplands-Bro out of total bed nights was 0.1 % (-0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.0 %.

4,000 tourists arrived to accommodation

Arrivals to registered accommodation decreased six percent compared to earlier year. Of all arrivals, 99.8 percent were domestic, and 0.2 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Upplands-Bro on average 1.2 nights (-0.07) and foreigners 2.7 nights (+1.1).

Ferry arrivals from different harbors

Accommodation sales 5.6 million SEK

Registered accommodation sales in November were 5.6 million SEK (-1.2 million). Therefore, registered accommodation sales were 5.6 million SEK (-1.2 million) and non-registered sales SEK.

Registered January-November sales were 57.9 million SEK and they increased 1.5 million euro from the previous year.

Average prices

= change at least 10 %
November 2019
Amount
Change jan-November 2019
Amount
Change
Adr (Registered) 1,300 SEK -3.4 % 1,400 SEK 3.5 %
Bed Night (Registered) 1,200 SEK -6.3 % 1,200 SEK 2.4 %
Revpar (Registered) 400 SEK -20.5 % 400 SEK 1.8 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

8.0 accommodation establishments (+1)
490 rooms (+36)
810 beds (+34)

Room utilization 30.8 % (-6.6)
Unsold rooms 340
Bed utilization 20.0 % (-3.0)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "upplands-bro + keyword"

Google searches for "upplands-bro" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available at the dashboard

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