Utsjoki
Accommodation and Travel Stats

September 2020

Utsjoki: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 3,500
51 %
icon: finland 3,500
74 %
icon: foreign 89
75 %
Top 3:
Norway
30
79 %
Germany
11
84 %
India
10
Visitors icon
Visitors
icon: star 2,000
23 %
icon: finland 1,900
40 %
icon: foreign 60
74 %
Top 3:
Norway
18
79 %
Germany
9.0
81 %
Switzerland
5.0
69 %
Accommodation Sales icon
Accommodation Sales
icon: star 133,000 €
59 %
Average prices:
Night
37.50 €
1.70 €
Room
112.90 €
0.50 €
RevPAR
43.30 €
15.30 €
Capacity icon
Capacity
icon: establishment 6.0
0 %
icon: room 104
5 %
icon: bed 300
3 %
Weather icon
Weather
icon: temperature 7.1 °C
0.0 °C
icon: rainfall 19 mm
9 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 51 percent

In September 2020, 3,500 bed nights were recorded in Utsjoki (+51.3 %), of which 3,500 nights were spent by domestic visitors and 89 nights by foreigners. Domestic bed nights increased 74 percent and foreign bed nights decreased 75 percent. In total, bed nights increased 51 percent from last year's September.

Most foreign bed nights were recorded for travelers from Norway (30 nights).

3,200 nights (+62.9 %) were spend by leisure visitors and 320 nights (-11.8 %) by business visitors.

Between January and September, 24,200 bed nights (+58.5 %) were recorded for domestic visitors and 3,200 (-45.0 %) for foreigners in Utsjoki, in total 27,400 (+29.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.3 percent

Total of 1.2 million bed nights (-32.3 %) were recorded in the whole country, of which 1.1 million nights (-12.3 %) were spent by domestic visitors and 87,000 nights (-83.1 %) by foreigners.

The market share of Utsjoki out of total bed nights was 0.3 % (+0.2 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.1 %.

2,000 tourists arrived to accommodation

Arrivals to registered accommodation increased 23 percent compared to earlier year. Of all arrivals, 96.9 percent were domestic, and 3.1 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Utsjoki on average 1.8 nights (+0.36) and foreigners 1.5 nights (-0.09).

Ferry arrivals from different harbors

Accommodation sales 133,000 euro

Registered accommodation sales in September were 133,000 euro (+49,000).

Registered January-September sales were 982,000 euro and they increased 146,000 euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 113 € 0.5 % 102 € -5.0 %
Revpar (Registered) 43 € 54.3 %  35 € 1.2 %
Bed Night (Registered) 37 € 4.8 % 36 € -9.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

6.0 accommodation establishments (+0)
104 rooms (-6)
300 beds (+8)

Room utilization 38.4 % (+13)
Unsold rooms 64

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "utsjoki + keyword"

Google searches for "utsjoki" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in September was 8.85/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Finnish Meteorological Institute, Statistics Finland

INARI-SAARISELKÄ MATKAILU OY
Kelotie/Siula
99830 Saariselkä
inarisaariselka.fi

utsjoki logo

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