Uusimaa
Accommodation and Travel Stats

October 2019

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Uusimaa: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 608,000
12 %
icon: finland 349,000
10 %
icon: foreign 259,000
14 %
Visitors icon
Visitors
icon: star 355,000
8 %
icon: finland 219,000
8 %
icon: foreign 136,000
10 %
Accommodation Sales icon
Accommodation Sales
icon: star 50.1 mill. €
27 %
Average prices:
Night
82.50 €
9.90 €
Room
122.20 €
15.60 €
RevPAR
87.30 €
13.80 €
Capacity icon
Capacity
icon: establishment 170
2 %
icon: room 18,600
7 %
icon: bed 37,000
7 %
Weather icon
Weather
icon: temperature 6.4 °C
1.2 °C
icon: rainfall 90 mm
45 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 12 percent

In October 2019, 608,000 bed nights were recorded in Uusimaa (+11.6 %), of which 349,000 nights were spent by domestic visitors and 259,000 nights by foreigners. Domestic bed nights increased 10 percent and foreign bed nights increased 14 percent. In total, bed nights increased 12 percent from last year's October.

276,000 nights (+7.6 %) were spend by leisure visitors and 332,000 nights (+15.2 %) by business visitors.

Between January and October, 3.2 million bed nights (+10.1 %) were recorded for domestic visitors and 2.8 million (+5.0 %) for foreigners in Uusimaa, in total 6.0 million (+7.7 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 36.4 percent

Total of 1.7 million bed nights (+7.1 %) were recorded in the whole country, of which 1.2 million nights (+5.3 %) were spent by domestic visitors and 436,000 nights (+12.5 %) by foreigners.

The market share of Uusimaa out of total bed nights was 36.4 % (+1.5 percentage points), out of domestic bed nights 28.2 % and foreign bed nights 59.4 %.

355,000 tourists arrived to accommodation

Arrivals to registered accommodation increased eight percent compared to earlier year. Of all arrivals, 61.6 percent were domestic, and 38.4 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Uusimaa on average 1.6 nights (+0.04) and foreigners 1.9 nights (+0.06).

Ferry arrivals from different harbors

Accommodation sales 50.1 million euro

Registered accommodation sales in October were 50.1 million euro (+10.6 million).

Registered January-October sales were 433.1 million euro and they increased 52.7 million euro from the previous year.

Average prices

= change at least 10 %
October 2019
Amount
Change jan-October 2019
Amount
Change
Adr (Registered) 122 € 14.6 %  115 € 7.6 %
Revpar (Registered) 87 € 18.8 %  78 € 6.7 %
Bed Night (Registered) 82 € 13.6 %  72 € 5.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

170 accommodation establishments (+3)
18,600 rooms (+1,300)
37,000 beds (+2,600)

Room utilization 71.4 % (+2.5)
Unsold rooms 5,300
Bed utilization 52.4 % (+1.9)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "uusimaa + keyword"

Google searches for "uusimaa" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available in the dashboard

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