Helsinki-Uusimaa
Accommodation and Travel Stats

June 2021

Uusimaa: Tourism in a nutshell

Bed Nights icon
Bed Nights (May)
icon: star 214,000
241 %
icon: finland 171,000
219 %
icon: foreign 42,900
373 %
Top 3:
Estonia
6,000
288 %
Germany
5,500
740 %
Poland
5,300
1,888 %
Visitors icon
Visitors (May)
icon: star 96,300
359 %
icon: finland 86,000
358 %
icon: foreign 10,400
364 %
Top 3:
Germany
1,400
1,067 %
Estonia
1,200
119 %
Sweden
960
519 %
Accommodation Sales icon
Accommodation Sales (May)
icon: star 12.3 mill. €
288 %
Average prices:
Night
57.70 €
7.00 €
Room
84.20 €
14.40 €
RevPAR
24.80 €
8.60 €
Capacity icon
Capacity (May)
icon: establishment 147
58 %
icon: room 16,900
177 %
icon: bed 34,100
165 %
utilization icon
Utilization (May)
icon: room 30 %
27 %
icon: bed 21 %
43 %
Weather icon
Weather
icon: temperature 18.4 °C
0.8 °C
icon: rainfall 38 mm
36 mm

Registered bed nights increased 240 percent (May)

In May 2021, 214,000 registered bed nights were recorded in Uusimaa (+240.9 %), of which 171,000 nights were spent by domestic visitors and 42,900 nights by foreigners. Registered domestic bed nights increased 220 percent and registered foreign bed nights increased 370 percent. In total, registered bed nights increased 240 percent from last year's May.

Most foreign registered bed nights were recorded for travelers from Estonia (6,000 nights).

87,100 nights (+373.1 %) were spend by leisure visitors and 126,000 nights (+185.8 %) by business visitors.

Between January and May, 503,000 registered bed nights (-37.6 %) were recorded for domestic visitors and 123,000 (-74.9 %) for foreigners in Uusimaa, in total 626,000 (-51.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 25.1 percent (May)

Total of 850,000 registered bed nights (+183.7 %) were recorded in the whole country, of which 779,000 nights (+177.9 %) were spent by domestic visitors and 71,600 nights (+266.2 %) by foreigners.

The market share of Uusimaa out of total registered bed nights was 25.1 % (+4.2 percentage points), out of domestic bed nights 21.9 % and foreign bed nights 59.9 %.

Registered bed nights comparison between regions

96,300 tourists arrived to registered accommodation (May)

Arrivals to registered accommodation increased 360 percent compared to earlier year. Of all registered arrivals, 89.2 percent were domestic, and 10.8 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Uusimaa on average 2.0 nights (-0.87) and foreigners 4.1 nights (+0.07).

99,100 air travelers (Helsinki)

The airport received a total of 99,100 passengers, which means air passenger arrivals increased 124 percent. 18,600 travelers were transferring planes (+146.4 %) and 80,400 were local passengers (+118.9 %).

Of local passengers, 79.2 % arrived from abroad, thus the share of domestic passengers was 20.8 %. For transferring passengers, the share of travelers arriving from abroad was 89.9 %.

In addition, there were 82,900 passengers departing the airport (+179.4 %), therefore the total number of trips via the airport was 182,000 (+146.0 %).

Arriving passengers (excl. transfers) (Helsinki)

Arriving passengers from (Helsinki)

Passengers on transfers from (Helsinki)

Departing passengers to (Helsinki)

89,900 passengers by ferries (May, Helsinki)

There were 89,900 arriving passengers by ferries. In total, the arrivals to port increased 80 percent. The number of departing passengers was 88,800 (+62.4 %). Most arrivals were from Estonia (86,400 arrivals).

Arrivals (Helsinki)

Ferry arrivals from different harbors

Average prices

= change at least 10 %
June 2021
Amount
Change jan-June 2021
Amount
Change
Adr (Non-Registered) 132 € -0.0 % 132 € 26.3 %
Revpar (Non-Registered) 77 € 6.9 % 70 € 25.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

3,000 accommodation establishments (-610)
2,600 apartments (-520)
4,300 rooms (-900)

Apartment utilization 58.2 % (+4.0)
Unsold apartments 1,100

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "uusimaa + keyword"

Google searches for "uusimaa" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Statistics Finland, Tak Research

Uudenmaan liitto
e-mail: toimisto at uudenmaanliitto.fi
puh/tel +358 9 4767 411
Esterinportti 2 B, 00240 Helsinki

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