Uusimaa
Accommodation and Travel Stats

February 2021

Uusimaa: Tourism in a nutshell

Bed Nights icon
Bed Nights (January)
icon: star 136,000
72 %
icon: finland 112,000
59 %
icon: foreign 24,000
89 %
Top 3:
Estonia
5,600
27 %
Germany
1,800
86 %
United States
1,500
87 %
Visitors icon
Visitors (January)
icon: star 70,200
76 %
icon: finland 59,800
66 %
icon: foreign 10,400
91 %
Top 3:
Estonia
1,500
62 %
Germany
1,100
84 %
United States
760
87 %
Accommodation Sales icon
Accommodation Sales (January)
icon: star 7.1 mill. €
79 %
Average prices:
Night
52.10 €
17.60 €
Room
77.90 €
29.00 €
RevPAR
17.10 €
46.90 €
Capacity icon
Capacity (January)
icon: establishment 138
16 %
icon: room 14,600
18 %
icon: bed 29,600
18 %
utilization icon
Utilization (January)
icon: room 0.22
63 %
icon: bed 0.16
65 %
Weather icon
Weather
icon: temperature -7.2 °C
8.3 °C
icon: rainfall 23 mm
78 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

136,000 registered bed nights (January)

In January 2021, 136,000 bed nights were recorded in Uusimaa (-72.3 %), of which 112,000 nights were spent by domestic visitors and 24,000 nights by foreigners. Domestic bed nights decreased 59 percent and foreign bed nights decreased 89 percent. In total, bed nights decreased 72 percent from last year's January.

Most foreign bed nights were recorded for travelers from Estonia (5,600 nights).

66,300 nights (-72.0 %) were spend by leisure visitors and 69,800 nights (-72.6 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 20.0 percent (January)

Total of 681,000 bed nights (-59.2 %) were recorded in the whole country, of which 629,000 nights (-34.3 %) were spent by domestic visitors and 52,000 nights (-92.7 %) by foreigners.

The market share of Uusimaa out of total bed nights was 20.0 % (-9.4 percentage points), out of domestic bed nights 17.8 % and foreign bed nights 46.1 %.

Bed nights comparison between regions

70,200 tourists arrived to accommodation (January)

Arrivals to registered accommodation decreased 76 percent compared to earlier year. Of all arrivals, 85.2 percent were domestic, and 14.8 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Uusimaa on average 1.9 nights (+0.34) and foreigners 2.3 nights (+0.48).

67,000 air travelers (January, Helsinki)

The airport received a total of 67,000 passengers, which means air passenger arrivals decreased 92 percent. 11,900 travelers were transferring planes (-96.4 %) and 55,100 were local passengers (-88.5 %).

Of local passengers, 60.9 % arrived from abroad, thus the share of domestic passengers was 39.1 %. For transferring passengers, the share of travelers arriving from abroad was 82.9 %.

In addition, there were 51,800 passengers departing the airport (-88.8 %), therefore the total number of trips via the airport was 119,000 (-90.7 %).

Arriving passengers (excl. transfers) (Helsinki)

Arriving passengers from (Helsinki)

Passengers on transfers from (Helsinki)

Departing passengers to (Helsinki)

84,900 passengers by ferries (December 2020, Helsinki)

There were 84,900 arriving passengers by ferries. In total, the arrivals to port decreased 81 percent. The number of departing passengers was 116,000 (-75.0 %). Most arrivals were from Estonia (82,300 arrivals).

Arrivals (Helsinki)

Ferry arrivals from different harbors

Accommodation sales 8.6 million euro (January)

Total accommodation sales in January were 8.6 million euro (-29.0 million). The share of Airbnb and Vrbo was 17.3 percent. Therefore, registered accommodation sales were 7.1 million euro (-27.1 million) and non-registered sales 1.5 million euro (-2.2 million).

Average prices

= change at least 10 %
January 2021
Amount
Change
Adr (Non-Registered) 102 € -0.1 %
Adr (Registered) 78 € -27.1 %
Bed Night (Registered) 52 € -25.2 %
Revpar (Non-Registered) 46 € -17.7 %
Revpar (Registered) 17 € -73.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (January)

Registered Accommodation

138 accommodation establishments (-26)
14,600 rooms (-3,300)
29,600 beds (-6,400)

Room utilization 22.0 % (-38)
Unsold rooms 11,400
Bed utilization 15.9 % (-29)

Airbnb and Vrbo

2,900 accommodation establishments (-1,300)
2,400 apartments (-1,000)
4,000 rooms (-1,700)

Apartment utilization 45.3 % (-9.3)
Unsold apartments 1,300

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "uusimaa + keyword"

Google searches for "uusimaa" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Airdna, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Statistics Finland, Tak Research

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