Uusimaa
Accommodation and Travel Stats

March 2018

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Uusimaa: Tourism in a nutshell

Total
icon: new 573,000
12 %
Registered Accommodation
icon: star 462,000
1 %
icon: finland 254,000
1 %
icon: foreign 208,000
4 %
Non-registered Accommodation
icon: star 110,000
94 %
Total
icon: new 326,000
8 %
Registered Accommodation
icon: star 274,000
0 %
icon: finland 164,000
3 %
icon: foreign 110,000
4 %
Non-registered Accommodation
icon: star 52,500
93 %
Total
icon: new 34.2 mill.
2 %
Registered Accommodation
icon: star 31.4 mill. €
2 %
Average prices:
Night
67.90 €
5.80 €
Room
101.30 €
4.90 €
RevPAR
63.40 €
3.10 €
Non-registered Accommodation
icon: star 2.8 mill.
2 %
Average prices:
Adr
84.20 €
3.00 €
RevPAR
50.20 €
7.60 €
Registered Accommodation
icon: establishment 164
4 %
icon: room 16,200
1 %
icon: bed 32,200
0 %
Non-registered Accommodation
icon: establishment 3,700
47 %
icon: room 4,900
51 %
Registered Accommodation
icon: room 63 %
0 %
icon: bed 46 %
2 %
Non-registered Accommodation
icon: entire place 59 %
15 %
Registered Accommodation
icon: star 1.7
2 %
icon: finland 1.6
2 %
icon: foreign 1.9
0 %

Paid bed nights

Registered bed nights increased one percent

In March 2018, 462,000 registered bed nights were recorded in Uusimaa (+1.3 %), of which 254,000 nights were spent by domestic visitors and 208,000 nights by foreigners. Registered domestic bed nights decreased one percent and registered foreign bed nights increased four percent. In total, registered bed nights increased one percent from last year's March.

209,000 nights (+5.0 %) were spend by leisure visitors and 253,000 nights (-1.6 %) by business visitors.

Between January and March, 728,000 registered bed nights (+0.1 %) were recorded for domestic visitors and 609,000 (+10.4 %) for foreigners in Uusimaa, in total 1.3 million (+4.6 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 24.3 percent

Total of 1.9 million registered bed nights (+5.2 %) were recorded in the whole country, of which 1.3 million nights (+4.2 %) were spent by domestic visitors and 574,000 nights (+7.7 %) by foreigners.

The market share of Uusimaa out of total registered bed nights was 24.3 % (-0.9 percentage points), out of domestic bed nights 19.2 % and foreign bed nights 36.2 %.

Comparison of registered bed nights between regions

Length of stay increased two percent in registered accommodation

Length of stay in registered accommodation increased two percent compared to earlier year. In Uusimaa, length of stay in March was on average 1.7 nights and in Finland 2.0 nights (-0.6 %).

During March, domestic visitors stayed in registered accommodation in Uusimaa on average 1.6 nights (+1.5 %) and foreigners 1.9 nights (+1.3 %).

274,000 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased less than one percent compared to earlier year. Of all registered arrivals, 59.8 percent were domestic, and 40.2 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Uusimaa on average 1.6 nights (+0.04) and foreigners 1.9 nights (+0.0).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

1.2 million air travelers (Helsinki)

The airport received a total of 1.2 million passengers, which means air passenger arrivals increased 17 percent. 307,000 travelers were transferring planes (+31.4 %) and 847,000 were local passengers (+12.2 %).

Of local passengers, 81.4 % arrived from abroad, thus the share of domestic passengers was 18.6 %. For transferring passengers, the share of travelers arriving from abroad was 79.4 %.

In addition, there were 544,000 passengers departing the airport (+7.2 %), therefore the total number of trips via the airport was 1.7 million (+13.5 %).

Arriving passengers (excl. transfers) (Helsinki)

Arriving passengers from (Helsinki)

Passengers on transfers from (Helsinki)

Departing passengers to (Helsinki)

394,000 passengers by ferries (Helsinki)

There were 394,000 arriving passengers by ferries. In total, the arrivals to port decreased four percent. The number of departing passengers was 423,000 (+1.0 %). Most arrivals were from Estonia (295,000 arrivals).

Arrivals (Helsinki)

Ferry arrivals from different harbors

Accommodation sales 34.2 million euro

Total accommodation sales in March were 34.2 million euro (-751,000). The share of Airbnb and Vrbo was 8.3 percent. Therefore, registered accommodation sales were 31.4 million euro (-2.3 million) and non-registered sales 2.8 million euro (+1.5 million).

Total January-March sales were 98.6 million euro and they increased 6.1 million euro from the previous year.

Average prices

= change at least 10 %
March 2018
Amount
Change jan-March 2018
Amount
Change
Adr (Registered) 101 € -4.6 % 101 € -1.9 %
Adr (Non-Registered) 84 € 3.7 % 86 € 8.1 %
Bed Night (Registered) 68 € -7.9 % 68 € -2.5 %
Revpar (Registered) 63 € -4.7 % 62 € 3.3 %
Revpar (Non-Registered) 50 € 17.9 % 49 € 18.6 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

164 accommodation establishments (+6)
16,200 rooms (-240)
32,200 beds (-5)

Room utilization 62.6 % (-0.1)
Unsold rooms 6,000
Bed utilization 46.4 % (+0.7)

Airbnb and Vrbo

3,700 accommodation establishments (+1,200)
3,000 apartments (+1,100)
4,900 rooms (+1,700)

Apartment utilization 59.3 % (+7.5)
Unsold apartments 1,200

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Finnish Transport Infrastructure Agency, Statistics Finland, Visitory Research Team

Uudenmaan liitto
e-mail: toimisto at uudenmaanliitto.fi
puh/tel +358 9 4767 411
Esterinportti 2 B, 00240 Helsinki

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