Uusimaa
Accommodation and Travel Stats

January 2021

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Uusimaa: Tourism in a nutshell

Total
icon: new 185,000
70 %
Registered Accommodation
icon: star 135,000
72 %
icon: finland 111,000
59 %
icon: foreign 24,100
89 %
Non-registered Accommodation
icon: star 49,700
59 %
Total
icon: new 94,000
74 %
Registered Accommodation
icon: star 70,400
76 %
icon: finland 60,000
66 %
icon: foreign 10,500
91 %
Non-registered Accommodation
icon: star 23,500
59 %
Total
icon: new 8.7 mill. €
77 %
Registered Accommodation
icon: star 7.1 mill. €
77 %
Average prices:
Night
52.30 €
17.40 €
Room
78.50 €
28.30 €
RevPAR
16.90 €
47.10 €
Non-registered Accommodation
icon: star 1.6 mill. €
77 %
Average prices:
Adr
104.10 €
1.90 €
RevPAR
47.50 €
10.50 €
Registered Accommodation
icon: establishment 138
16 %
icon: room 15,000
16 %
icon: bed 30,400
16 %
Non-registered Accommodation
icon: establishment 3,000
29 %
icon: room 4,200
27 %
Registered Accommodation
icon: room 22 %
64 %
icon: bed 16 %
65 %
Non-registered Accommodation
icon: entire place 46 %
16 %
Registered Accommodation
icon: star 1.9
17 %
icon: finland 1.9
21 %
icon: foreign 2.3
26 %

Paid bed nights

135,000 registered bed nights

In January 2021, 135,000 registered bed nights were recorded in Uusimaa (-72.4 %), of which 111,000 nights were spent by domestic visitors and 24,100 nights by foreigners. Registered domestic bed nights decreased 59 percent and registered foreign bed nights decreased 89 percent. In total, registered bed nights decreased 72 percent from last year's January.

66,100 nights (-72.0 %) were spend by leisure visitors and 69,400 nights (-72.8 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 19.8 percent

Total of 685,000 registered bed nights (-59.0 %) were recorded in the whole country, of which 633,000 nights (-33.9 %) were spent by domestic visitors and 51,900 nights (-92.7 %) by foreigners.

The market share of Uusimaa out of total registered bed nights was 19.8 % (-9.6 percentage points), out of domestic bed nights 17.6 % and foreign bed nights 46.4 %.

Comparison of registered bed nights between regions

Length of stay increased 17 percent in registered accommodation

Length of stay in registered accommodation increased 17 percent compared to earlier year. In Uusimaa, length of stay in January was on average 1.9 nights and in Finland 2.2 nights (+12.1 %).

During January, domestic visitors stayed in registered accommodation in Uusimaa on average 1.9 nights and foreigners 2.3 nights .

70,400 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 76 percent compared to earlier year. Of all registered arrivals, 85.1 percent were domestic, and 14.9 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Uusimaa on average 1.9 nights (+0.33) and foreigners 2.3 nights (+0.48).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

79,600 air travelers (Helsinki)

The airport received a total of 79,600 passengers, which means air passenger arrivals decreased 93 percent. 11,900 travelers were transferring planes (-96.4 %) and 67,700 were local passengers (-91.7 %).

Of local passengers, 64.6 % arrived from abroad, thus the share of domestic passengers was 35.4 %. For transferring passengers, the share of travelers arriving from abroad was 82.9 %.

In addition, there were 51,800 passengers departing the airport (-88.8 %), therefore the total number of trips via the airport was 131,000 (-91.8 %).

Arriving passengers (excl. transfers) (Helsinki)

Arriving passengers from (Helsinki)

Passengers on transfers from (Helsinki)

Departing passengers to (Helsinki)

97,700 passengers by ferries (Helsinki)

There were 97,700 arriving passengers by ferries. In total, the arrivals to port decreased 73 percent. The number of departing passengers was 68,100 (-80.3 %). Most arrivals were from Estonia (95,800 arrivals).

Arrivals (Helsinki)

Ferry arrivals from different harbors

Accommodation sales 8.7 million euro

Total accommodation sales in January were 8.7 million euro (-29.4 million). The share of Airbnb and Vrbo was 18.3 percent. Therefore, registered accommodation sales were 7.1 million euro (-27.1 million) and non-registered sales 1.6 million euro (-2.3 million).

Average prices

= change at least 10 %
January 2021
Amount
Change
Adr (Non-Registered) 104 € -1.8 %
Adr (Registered) 79 € -26.5 %
Bed Night (Registered) 52 € -24.9 %
Revpar (Non-Registered) 47 € -18.2 %
Revpar (Registered) 17 € -73.6 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

138 accommodation establishments (-26)
15,000 rooms (-2,800)
30,400 beds (-5,600)

Room utilization 21.5 % (-38)
Unsold rooms 11,800
Bed utilization 15.6 % (-30)

Airbnb and Vrbo

3,000 accommodation establishments (-1,200)
2,500 apartments (-950)
4,200 rooms (-1,500)

Apartment utilization 45.9 % (-8.8)
Unsold apartments 1,300

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Finnish Transport Infrastructure Agency, Statistics Finland, Visitory Research Team

Uudenmaan liitto
e-mail: toimisto at uudenmaanliitto.fi
puh/tel +358 9 4767 411
Esterinportti 2 B, 00240 Helsinki

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