Helsinki-Uusimaa
Accommodation and Travel Stats

November 2021

Uusimaa: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 440,000
148 %
icon: finland 305,000
106 %
icon: foreign 135,000
367 %
Visitors icon
Visitors
icon: star 253,000
167 %
icon: finland 191,000
129 %
icon: foreign 62,200
436 %
Accommodation Sales icon
Accommodation Sales
icon: star 31.8 mill. €
221 %
Average prices:
Night
72.20 €
16.40 €
Room
106.40 €
25.70 €
RevPAR
56.50 €
35.50 €
Capacity icon
Capacity
icon: establishment 164
12 %
icon: room 19,000
21 %
icon: bed 37,900
19 %
Visitor Spending icon
Visitor Spending
icon: finland 132.8 mill. €
129 %
Weather icon
Weather
icon: temperature 2.6 °C
2.7 °C
icon: rainfall 51 mm
27 mm

Registered bed nights increased 148 percent

In November 2021, 440,000 registered bed nights were recorded in Uusimaa (+148.4 %), of which 305,000 nights were spent by domestic visitors and 135,000 nights by foreigners. Registered domestic bed nights increased 106 percent and registered foreign bed nights increased 370 percent. In total, registered bed nights increased 148 percent from last year's November.

209,000 nights (+146.3 %) were spend by leisure visitors and 231,000 nights (+150.3 %) by business visitors.

Between January and November, 2.6 million registered bed nights (+29.1 %) were recorded for domestic visitors and 730,000 (+2.1 %) for foreigners in Uusimaa, in total 3.3 million (+22.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 31.6 percent

Total of 1.4 million registered bed nights (+70.8 %) were recorded in the whole country, of which 1.1 million nights (+53.0 %) were spent by domestic visitors and 278,000 nights (+220.7 %) by foreigners.

The market share of Uusimaa out of total registered bed nights was 31.6 % (+9.9 percentage points), out of domestic bed nights 27.3 % and foreign bed nights 48.5 %.

Comparison of registered bed nights between regions

253,000 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 167 percent compared to earlier year. Of all registered arrivals, 75.4 percent were domestic, and 24.6 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Uusimaa on average 1.6 nights (-0.18) and foreigners 2.2 nights (-0.32).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

352,000 air travelers (Helsinki)

The airport received a total of 352,000 passengers, which means air passenger arrivals increased 470 percent. 84,700 travelers were transferring planes (+640.1 %) and 267,000 were local passengers (+434.3 %).

Of local passengers, 82.2 % arrived from abroad, thus the share of domestic passengers was 17.8 %. For transferring passengers, the share of travelers arriving from abroad was 79.3 %.

In addition, there were 265,000 passengers departing the airport (+435.0 %), therefore the total number of trips via the airport was 617,000 (+455.9 %).

Arriving passengers (excl. transfers) (Helsinki)

Arriving passengers from (Helsinki)

Passengers on transfers from (Helsinki)

Departing passengers to (Helsinki)

209,000 passengers by ferries (Helsinki)

There were 209,000 arriving passengers by ferries. In total, the arrivals to port increased 86 percent. The number of departing passengers was 205,000 (+93.5 %).

Arrivals (Helsinki)

Ferry arrivals from different harbors

Accommodation sales 34.0 million euro

Total accommodation sales in November were 34.0 million euro (+19.8 million). The share of Airbnb and Vrbo was 6.3 percent. Therefore, registered accommodation sales were 31.8 million euro (+21.9 million) and non-registered sales 2.2 million euro (-2.1 million).

Total January-November sales were 219.4 million euro and they increased 17.6 million euro from the previous year.

Average prices

= change at least 10 %
November 2021
Amount
Change jan-November 2021
Amount
Change
Adr (Non-Registered) 109 € -41.0 % 126 € -1.5 %
Adr (Registered) 106 € 31.8 % 91 € -3.2 %
Bed Night (Registered) 72 € 29.4 % 57 € -5.2 %
Revpar (Non-Registered) 62 € -38.5 % 73 € 3.8 %
Revpar (Registered) 57 € 169.2 % 33 € -9.0 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

164 accommodation establishments (+18)
19,000 rooms (+3,300)
37,900 beds (+6,000)

Room utilization 53.1 % (+27)
Unsold rooms 8,900
Bed utilization 38.6 % (+20)

Airbnb and Vrbo

2,200 accommodation establishments (-800)
1,800 apartments (-730)
3,100 rooms (-1,200)

Apartment utilization 56.8 % (+2.3)
Unsold apartments 790

Registered room utilization for establishments

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Statistics Finland, Tak Research

Uudenmaan liitto
e-mail: toimisto at uudenmaanliitto.fi
puh/tel +358 9 4767 411
Esterinportti 2 B, 00240 Helsinki

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