Vaasa Region
Accommodation and Travel Stats

February 2020

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Vaasa Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 21,100
14 %
icon: finland 17,100
13 %
icon: foreign 4,000
20 %
Top 3:
Sweden
970
7 %
Germany
300
7 %
Norway
260
100 %
Visitors icon
Visitors
icon: star 13,200
9 %
icon: finland 11,300
9 %
icon: foreign 1,900
9 %
Top 3:
Sweden
570
7 %
Denmark
139
117 %
Germany
133
11 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.4 mill. €
10 %
Average prices:
Night
64.40 €
2.70 €
Room
95.40 €
1.50 €
RevPAR
39.60 €
0.80 €
Capacity icon
Capacity
icon: establishment 16
0 %
icon: room 1,200
8 %
icon: bed 2,300
7 %
utilization icon
Utilization
icon: room 0.42
3 %
icon: bed 0.29
1 %
Weather icon
Weather
icon: temperature -0.6 °C
2.3 °C
icon: rainfall 59 mm
7 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 14 percent

In February 2020, 21,100 bed nights were recorded in Vaasa Region (+14.1 %), of which 17,100 nights were spent by domestic visitors and 4,000 nights by foreigners. Domestic bed nights increased 13 percent and foreign bed nights increased 20 percent. In total, bed nights increased 14 percent from last year's February.

Most foreign bed nights were recorded for travelers from Sweden (970 nights).

9,500 nights (+31.0 %) were spend by leisure visitors and 11,600 nights (+3.2 %) by business visitors.

Between January and February, 31,700 bed nights (+3.6 %) were recorded for domestic visitors and 7,200 (+11.8 %) for foreigners in Vaasa Region, in total 38,900 (+5.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.1 percent

Total of 1.9 million bed nights (+7.0 %) were recorded in the whole country, of which 1.2 million nights (+10.2 %) were spent by domestic visitors and 611,000 nights (+1.2 %) by foreigners.

The market share of Vaasa Region out of total bed nights was 1.1 % (+0.1 percentage points), out of domestic bed nights 1.4 % and foreign bed nights 0.7 %.

13,200 tourists arrived to accommodation

Arrivals to registered accommodation increased nine percent compared to earlier year. Of all arrivals, 85.3 percent were domestic, and 14.7 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Vaasa Region on average 1.5 nights (+0.05) and foreigners 2.0 nights (+0.19).

Ferry arrivals from different harbors

Accommodation sales 1.4 million euro

Registered accommodation sales in February were 1.4 million euro (+118,000).

Registered January-February sales were 2.6 million euro and they increased 116,000 euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 95 € 1.6 % 95 € 2.0 %
Bed Night (Registered) 64 € -4.0 % 66 € -0.3 %
Revpar (Registered) 40 € -2.0 % 36 € -5.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

16 accommodation establishments (+0)
1,200 rooms (+82)
2,300 beds (+154)

Room utilization 41.5 % (-1.5)
Unsold rooms 680
Bed utilization 28.6 % (+0.22)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "vaasa region + keyword"

Google searches for "vaasa region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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