Vaasa Region
Accommodation and Travel Stats

September 2020

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Vaasa Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 18,800
24 %
icon: finland 17,900
7 %
icon: foreign 960
83 %
Visitors icon
Visitors
icon: star 11,400
31 %
icon: finland 11,000
19 %
icon: foreign 380
87 %
Accommodation Sales icon
Accommodation Sales
icon: star 969,000 €
42 %
Average prices:
Night
51.50 €
15.90 €
Room
101.60 €
3.30 €
RevPAR
26.80 €
19.90 €
Capacity icon
Capacity
icon: establishment 18
0 %
icon: room 1,200
3 %
icon: bed 2,400
1 %
utilization icon
Utilization
icon: room 26 %
44 %
icon: bed 18 %
41 %
Weather icon
Weather
icon: temperature 12.1 °C
1.9 °C
icon: rainfall 113 mm
10 mm

18,800 registered bed nights

In September 2020, 18,800 registered bed nights were recorded in Vaasa Region (-24.0 %), of which 17,900 nights were spent by domestic visitors and 960 nights by foreigners. Registered domestic bed nights decreased seven percent and registered foreign bed nights decreased 83 percent. In total, registered bed nights decreased 24 percent from last year's September.

12,400 nights (+15.2 %) were spend by leisure visitors and 6,500 nights (-53.9 %) by business visitors.

Between January and September, 175,000 registered bed nights (-17.3 %) were recorded for domestic visitors and 14,800 (-73.8 %) for foreigners in Vaasa Region, in total 190,000 (-29.2 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.5 percent

Total of 1.2 million registered bed nights (-32.1 %) were recorded in the whole country, of which 1.1 million nights (-12.4 %) were spent by domestic visitors and 92,200 nights (-82.1 %) by foreigners.

The market share of Vaasa Region out of total registered bed nights was 1.5 % (+0.2 percentage points), out of domestic bed nights 1.6 % and foreign bed nights 1.0 %.

11,400 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 31 percent compared to earlier year. Of all registered arrivals, 96.7 percent were domestic, and 3.3 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Vaasa Region on average 1.6 nights (+0.21) and foreigners 2.5 nights (+0.58).

Ferry arrivals from different harbors

Accommodation sales 969,000 euro

Registered accommodation sales in September were 969,000 euro (-699,000).

Registered January-September sales were 8.8 million euro and they decreased 5.3 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 102 € 3.3 % 99 € 3.6 %
Bed Night (Registered) 51 € -23.6 % 46 € -11.9 %
Revpar (Registered) 27 € -42.6 % 33 € -27.3 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

18 accommodation establishments (+0)
1,200 rooms (+37)
2,400 beds (+17)

Room utilization 26.4 % (-21)
Unsold rooms 880
Bed utilization 17.6 % (-12)

Registered room utilization for establishments

Global Google searches for "vaasa region + keyword"

Google searches for "vaasa region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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