Vaasa Region
Accommodation and Travel Stats

March 2018

Vaasa Region: Tourism in a nutshell

Total
icon: new 25,000
3 %
Registered Accommodation
icon: star 22,200
4 %
icon: finland 17,500
3 %
icon: foreign 4,700
7 %
Non-registered Accommodation
icon: star 2,800
124 %
Total
icon: new 15,700
3 %
Registered Accommodation
icon: star 14,400
8 %
icon: finland 11,900
9 %
icon: foreign 2,500
4 %
Non-registered Accommodation
icon: star 1,300
117 %
Total
icon: new 1.5 mill.
7 %
Registered Accommodation
icon: star 1.5 mill. €
7 %
Average prices:
Night
66.60 €
3.50 €
Room
101.50 €
3.60 €
RevPAR
47.20 €
1.90 €
Non-registered Accommodation
icon: star 46,100
7 %
Average prices:
Adr
62.00 €
10.50 €
RevPAR
26.10 €
2.40 €
Registered Accommodation
icon: establishment 15
6 %
icon: room 1,000
2 %
icon: bed 1,800
2 %
Non-registered Accommodation
icon: establishment 113
69 %
icon: room 157
84 %
Registered Accommodation
icon: room 46 %
7 %
icon: bed 36 %
5 %
Non-registered Accommodation
icon: entire place 42 %
16 %
Registered Accommodation
icon: star 1.5
5 %
icon: finland 1.5
7 %
icon: foreign 1.9
3 %

Paid bed nights

22,200 registered bed nights

In March 2018, 22,200 registered bed nights were recorded in Vaasa Region (-3.5 %), of which 17,500 nights were spent by domestic visitors and 4,700 nights by foreigners. Registered domestic bed nights decreased three percent and registered foreign bed nights decreased seven percent. In total, registered bed nights decreased four percent from last year's March.

8,400 nights (-14.0 %) were spend by leisure visitors and 13,900 nights (+4.1 %) by business visitors.

Between January and March, 46,800 registered bed nights (+1.7 %) were recorded for domestic visitors and 11,800 (-9.0 %) for foreigners in Vaasa Region, in total 58,600 (-0.6 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.2 percent

Total of 1.9 million registered bed nights (+5.2 %) were recorded in the whole country, of which 1.3 million nights (+4.2 %) were spent by domestic visitors and 574,000 nights (+7.7 %) by foreigners.

The market share of Vaasa Region out of total registered bed nights was 1.2 % (-0.1 percentage points), out of domestic bed nights 1.3 % and foreign bed nights 0.8 %.

Comparison of registered bed nights between regions

Length of stay increased five percent in registered accommodation

Length of stay in registered accommodation increased five percent compared to earlier year. In Vaasa Region, length of stay in March was on average 1.5 nights and in Finland 2.0 nights (-0.6 %).

During March, domestic visitors stayed in registered accommodation in Vaasa Region on average 1.5 nights (+4.1 %) and foreigners 1.9 nights (-8.2 %).

14,400 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased eight percent compared to earlier year. Of all registered arrivals, 82.9 percent were domestic, and 17.1 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Vaasa Region on average 1.5 nights (+0.09) and foreigners 1.9 nights (-0.05).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Ferry arrivals from different harbors (Vaasa)

Accommodation sales 1.5 million euro

Total accommodation sales in March were 1.5 million euro (-114,000). The share of Airbnb and Vrbo was 3.0 percent. Therefore, registered accommodation sales were 1.5 million euro (-136,000) and non-registered sales 46,100 euro (+22,300).

Total January-March sales were 4.2 million euro and they decreased 13,500 euro from the previous year.

Average prices

= change at least 10 %
March 2018
Amount
Change jan-March 2018
Amount
Change
Adr (Registered) 102 € 3.6 % 99 € 2.9 %
Bed Night (Registered) 67 € -5.1 % 69 € -1.0 %
Adr (Non-Registered) 62 € -14.5 % 62 € -11.8 %
Revpar (Registered) 47 € -3.8 % 44 € 1.2 %
Revpar (Non-Registered) 26 € -8.3 % 27 € -5.7 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

15 accommodation establishments (-1)
1,000 rooms (-21)
1,800 beds (-41)

Room utilization 46.5 % (-3.6)
Unsold rooms 540
Bed utilization 35.7 % (-1.7)

Airbnb and Vrbo

113 accommodation establishments (+46)
92 apartments (+39)
157 rooms (+72)

Apartment utilization 41.7 % (+5.7)
Unsold apartments 54

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Statistics Finland, Visitory Research Team

Visit Vaasa
Vaasanpuistikko 12, 65100 Vaasa
06 325 1145
visitvaasa.fi

Vaasan seudun Matkailu Oy on Vaasan ja Närpiön kaupunkien sekä Mustasaaren, Laihian, Isonkyrön, Maalahden, Korsnäsin ja Vöyrin kuntien omistama yhtiö
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