Vaasa Region
Accommodation and Travel Stats

June 2018

Vaasa Region: Tourism in a nutshell

Total
icon: new 35,400
8 %
Registered Accommodation
icon: star 32,100
10 %
icon: finland 24,800
9 %
icon: foreign 7,300
15 %
Non-registered Accommodation
icon: star 3,300
16 %
Total
icon: new 21,100
8 %
Registered Accommodation
icon: star 19,600
9 %
icon: finland 15,700
8 %
icon: foreign 3,900
13 %
Non-registered Accommodation
icon: star 1,500
15 %
Total
icon: new 1.8 mill. €
14 %
Registered Accommodation
icon: star 1.7 mill. €
14 %
Average prices:
Night
53.50 €
2.70 €
Room
99.20 €
1.40 €
RevPAR
48.50 €
12.00 €
Non-registered Accommodation
icon: star 69,400 €
14 %
Average prices:
Adr
68.60 €
16.40 €
RevPAR
28.40 €
15.30 €
Registered Accommodation
icon: establishment 19
5 %
icon: room 1,200
6 %
icon: bed 2,100
6 %
Non-registered Accommodation
icon: establishment 143
77 %
icon: room 188
68 %
Registered Accommodation
icon: room 49 %
21 %
icon: bed 41 %
19 %
Non-registered Accommodation
icon: entire place 42 %
20 %
Registered Accommodation
icon: star 1.6
1 %
icon: finland 1.6
1 %
icon: foreign 1.9
1 %

Paid bed nights

32,100 registered bed nights

In June 2018, 32,100 registered bed nights were recorded in Vaasa Region (-10.3 %), of which 24,800 nights were spent by domestic visitors and 7,300 nights by foreigners. Registered domestic bed nights decreased nine percent and registered foreign bed nights decreased 15 percent. In total, registered bed nights decreased 10 percent from last year's June.

20,600 nights (+3.3 %) were spend by leisure visitors and 11,600 nights (-27.2 %) by business visitors.

Between January and June, 108,000 registered bed nights (-2.1 %) were recorded for domestic visitors and 29,900 (-4.6 %) for foreigners in Vaasa Region, in total 138,000 (-2.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.5 percent

Total of 2.2 million registered bed nights (+1.4 %) were recorded in the whole country, of which 1.6 million nights (+4.2 %) were spent by domestic visitors and 586,000 nights (-5.3 %) by foreigners.

The market share of Vaasa Region out of total registered bed nights was 1.5 % (-0.2 percentage points), out of domestic bed nights 1.6 % and foreign bed nights 1.2 %.

Comparison of registered bed nights between regions

Length of stay was 1.6 nights in registered accommodation

Length of stay in registered accommodation decreased one percent compared to earlier year. In Vaasa Region, length of stay in June was on average 1.6 nights and in Finland 1.8 nights (-0.0 %).

During June, domestic visitors stayed in registered accommodation in Vaasa Region on average 1.6 nights (+1.2 %) and foreigners 1.9 nights (-4.4 %).

19,600 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased nine percent compared to earlier year. Of all registered arrivals, 80.3 percent were domestic, and 19.7 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Vaasa Region on average 1.6 nights (-0.02) and foreigners 1.9 nights (-0.02).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Ferry arrivals from different harbors (Vaasa)

Accommodation sales 1.8 million euro

Total accommodation sales in June were 1.8 million euro (-291,000). The share of Airbnb and Vrbo was 3.9 percent. Therefore, registered accommodation sales were 1.7 million euro (-295,000) and non-registered sales 69,400 euro (+3,700).

Total January-June sales were 9.1 million euro and they decreased 183,000 euro from the previous year.

Average prices

= change at least 10 %
June 2018
Amount
Change jan-June 2018
Amount
Change
Adr (Registered) 99 € 1.5 % 98 € 1.8 %
Adr (Non-Registered) 69 € -19.3 % 66 € -13.4 %
Bed Night (Registered) 53 € -4.9 % 64 € -0.7 %
Revpar (Registered) 49 € -19.9 % 45 € -3.8 %
Revpar (Non-Registered) 28 € -35.0 % 29 € -10.8 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

19 accommodation establishments (-1)
1,200 rooms (+65)
2,100 beds (+129)

Room utilization 48.9 % (-13)
Unsold rooms 600
Bed utilization 40.9 % (-9.4)

Airbnb and Vrbo

143 accommodation establishments (+62)
125 apartments (+56)
188 rooms (+76)

Apartment utilization 41.7 % (-10)
Unsold apartments 73

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Statistics Finland, Visitory Research Team

Visit Vaasa
Vaasanpuistikko 12, 65100 Vaasa
06 325 1145
visitvaasa.fi

Vaasan seudun Matkailu Oy on Vaasan ja Närpiön kaupunkien sekä Mustasaaren, Laihian, Isonkyrön, Maalahden, Korsnäsin ja Vöyrin kuntien omistama yhtiö
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