Vaasa Region
Accommodation and Travel Stats

June 2019

Vaasa Region: Tourism in a nutshell

Total
icon: new 40,500
14 %
Registered Accommodation
icon: star 36,100
12 %
icon: finland 28,600
15 %
icon: foreign 7,600
4 %
Non-registered Accommodation
icon: star 4,300
33 %
Total
icon: new 25,300
20 %
Registered Accommodation
icon: star 23,300
19 %
icon: finland 19,200
22 %
icon: foreign 4,200
8 %
Non-registered Accommodation
icon: star 2,000
32 %
Total
icon: new 1.8 mill.
1 %
Registered Accommodation
icon: star 1.7 mill. €
1 %
Average prices:
Night
47.10 €
6.40 €
Room
93.80 €
5.40 €
RevPAR
47.50 €
1.10 €
Non-registered Accommodation
icon: star 105,000
1 %
Average prices:
Adr
70.70 €
2.10 €
RevPAR
35.10 €
6.60 €
Registered Accommodation
icon: establishment 20
5 %
icon: room 1,200
3 %
icon: bed 2,200
4 %
Non-registered Accommodation
icon: establishment 184
29 %
icon: room 260
36 %
Registered Accommodation
icon: room 51 %
3 %
icon: bed 41 %
0 %
Non-registered Accommodation
icon: entire place 50 %
20 %
Registered Accommodation
icon: star 1.5
6 %
icon: finland 1.5
6 %
icon: foreign 1.8
4 %

Paid bed nights

Registered bed nights increased 12 percent

In June 2019, 36,100 registered bed nights were recorded in Vaasa Region (+12.5 %), of which 28,600 nights were spent by domestic visitors and 7,600 nights by foreigners. Registered domestic bed nights increased 15 percent and registered foreign bed nights increased four percent. In total, registered bed nights increased 12 percent from last year's June.

25,600 nights (+24.4 %) were spend by leisure visitors and 10,600 nights (-8.8 %) by business visitors.

Between January and June, 114,000 registered bed nights (+5.9 %) were recorded for domestic visitors and 26,900 (-10.0 %) for foreigners in Vaasa Region, in total 141,000 (+2.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.6 percent

Total of 2.3 million registered bed nights (+6.2 %) were recorded in the whole country, of which 1.7 million nights (+7.1 %) were spent by domestic visitors and 608,000 nights (+3.8 %) by foreigners.

The market share of Vaasa Region out of total registered bed nights was 1.6 % (+0.1 percentage points), out of domestic bed nights 1.7 % and foreign bed nights 1.2 %.

Comparison of registered bed nights between regions

Length of stay was 1.5 nights in registered accommodation

Length of stay in registered accommodation decreased six percent compared to earlier year. In Vaasa Region, length of stay in June was on average 1.5 nights and in Finland 1.8 nights (+0.4 %).

During June, domestic visitors stayed in registered accommodation in Vaasa Region on average 1.5 nights (+3.2 %) and foreigners 1.8 nights (-1.7 %).

23,300 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 19 percent compared to earlier year. Of all registered arrivals, 82.1 percent were domestic, and 17.9 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Vaasa Region on average 1.5 nights (-0.09) and foreigners 1.8 nights (-0.07).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Ferry arrivals from different harbors (Vaasa)

Accommodation sales 1.8 million euro

Total accommodation sales in June were 1.8 million euro (+19,100). The share of Airbnb and Vrbo was 5.8 percent. Therefore, registered accommodation sales were 1.7 million euro (-16,100) and non-registered sales 105,000 euro (+35,200).

Total January-June sales were 8.9 million euro and they decreased 196,000 euro from the previous year.

Average prices

= change at least 10 %
June 2019
Amount
Change jan-June 2019
Amount
Change
Adr (Registered) 94 € -5.5 % 96 € -2.9 %
Adr (Non-Registered) 71 € 3.0 % 66 € 0.4 %
Revpar (Registered) 47 € -2.2 % 42 € -6.8 %
Bed Night (Registered) 47 € -11.9 % 61 € -5.4 %
Revpar (Non-Registered) 35 € 23.4 % 30 € 3.5 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

20 accommodation establishments (+1)
1,200 rooms (+31)
2,200 beds (+91)

Room utilization 50.6 % (+1.7)
Unsold rooms 600
Bed utilization 41.1 % (+0.2)

Airbnb and Vrbo

184 accommodation establishments (+41)
161 apartments (+36)
260 rooms (+67)

Apartment utilization 50.0 % (+8.3)
Unsold apartments 80

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Statistics Finland, Visitory Research Team

Visit Vaasa
Vaasanpuistikko 12, 65100 Vaasa
06 325 1145
visitvaasa.fi

Vaasan seudun Matkailu Oy on Vaasan ja Närpiön kaupunkien sekä Mustasaaren, Laihian, Isonkyrön, Maalahden, Korsnäsin ja Vöyrin kuntien omistama yhtiö
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