Vaasa
Accommodation and Travel Stats
October 2019
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Vaasa: Tourism in a nutshell
21,800
17,700
4,200
13,600
11,600
2,000
1.6 mill. €
8.0
890
1,700
3.3 °C
67 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Registered bed nights increased six percent
In October 2019, 21,800 bed nights were recorded in Vaasa (+5.8 %), of which 17,700 nights were spent by domestic visitors and 4,200 nights by foreigners. Domestic bed nights increased seven percent and foreign bed nights decreased one percent. In total, bed nights increased six percent from last year's October.
Most foreign bed nights were recorded for travelers from Sweden (1,100 nights).
7,500 nights (-3.8 %) were spend by leisure visitors and 14,300 nights (+11.5 %) by business visitors.
Between January and October, 178,000 bed nights (+8.3 %) were recorded for domestic visitors and 54,700 (-4.0 %) for foreigners in Vaasa, in total 232,000 (+5.1 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
13,600 tourists arrived to accommodation
Arrivals to registered accommodation decreased three percent compared to earlier year. Of all arrivals, 85.3 percent were domestic, and 14.7 percent were from foreign countries.
During October, domestic visitors stayed in registered accommodation in Vaasa on average 1.5 nights (+0.13) and foreigners 2.1 nights (+0.21).
6,300 international congress guests in 2019
The number of international congress quests increased 90 percent from the previous year.
There was a total of 39 congresses organized (+6.0) in 2019.
15,300 air travelers
The airport received a total of 15,300 passengers, which means air passenger arrivals increased less than one percent.
Of local passengers, 52.3 % arrived from abroad, thus the share of domestic passengers was 47.7 %.
In addition, there were 15,400 passengers departing the airport (+0.1 %), therefore the total number of trips via the airport was 30,700 (+0.2 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
7,500 passengers by ferries
There were 7,500 arriving passengers by ferries. In total, the arrivals to port increased two percent. The number of departing passengers was 7,100 (-5.7 %). Most arrivals were from Sweden (7,500 arrivals).
Arrivals
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 1.6 million euro
Registered accommodation sales in October were 1.6 million euro (+129,000).
Registered January-October sales were 13.8 million euro and they decreased 886,000 euro from the previous year.
Average prices
| October 2019 Amount |
Change |
jan-October 2019
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 99 € | 4.1 % | 95 € | -3.9 % |
| Bed Night (Registered) | 73 € | 2.9 % | 60 € | -10.6 % |
| Revpar (Registered) | 58 € | 6.4 % | 52 € | -10.4 % |
Tax free sales +77.2 %
Tax free sales increased 77 percent from the previous year.
(Russians +85.6 %, Chinese +122.0 %, Japanese -72.1 %)
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
8.0 accommodation establishments (+0)
890 rooms (+19)
1,700 beds (+26)
Room utilization 58.8 % (+1.3)
Unsold rooms 370
Bed utilization 40.8 % (+1.6)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "vaasa"
Global Google searches for "vaasa + keyword"
Google searches for "vaasa" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in October was 8.82/10.
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Global Blue, Statistics Finland
More information available in the dashboard