Vaasa
Accommodation and Travel Stats

August 2019

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Vaasa: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 27,500
2 %
icon: finland 19,100
3 %
icon: foreign 8,300
17 %
Top 3:
Sweden
3,500
22 %
Germany
890
88 %
Norway
580
63 %
Visitors icon
Visitors
icon: star 19,200
18 %
icon: finland 14,100
8 %
icon: foreign 5,100
56 %
Top 3:
Sweden
2,100
64 %
Germany
680
144 %
Norway
420
119 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.5 mill.
2 %
Average prices:
Night
55.30 €
0.00 €
Room
96.20 €
2.90 €
RevPAR
53.70 €
0.20 €
Capacity icon
Capacity
icon: establishment 9.0
0 %
icon: room 920
2 %
icon: bed 1,800
2 %
Tax Free icon
Tax Free
icon: star 40 %
Russia
41 %
China
89 %
Weather icon
Weather
icon: temperature 15.4 °C
0.9 °C
icon: rainfall 40 mm
27 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased two percent

In August 2019, 27,500 bed nights were recorded in Vaasa (+2.5 %), of which 19,100 nights were spent by domestic visitors and 8,300 nights by foreigners. Domestic bed nights decreased three percent and foreign bed nights increased 17 percent. In total, bed nights increased two percent from last year's August.

Most foreign bed nights were recorded for travelers from Sweden (3,500 nights).

15,000 nights (+5.8 %) were spend by leisure visitors and 12,400 nights (-1.2 %) by business visitors.

Between January and August, 147,000 bed nights (+10.5 %) were recorded for domestic visitors and 45,900 (-4.3 %) for foreigners in Vaasa, in total 192,000 (+6.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.1 percent

Total of 2.4 million bed nights (+3.9 %) were recorded in the whole country, of which 1.6 million nights (+3.7 %) were spent by domestic visitors and 786,000 nights (+4.1 %) by foreigners.

The market share of Vaasa out of total bed nights was 1.1 % (-0.0 percentage points), out of domestic bed nights 1.2 % and foreign bed nights 1.1 %.

19,200 tourists arrived to accommodation

Arrivals to registered accommodation increased 18 percent compared to earlier year. Of all arrivals, 73.5 percent were domestic, and 26.5 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Vaasa on average 1.4 nights (-0.15) and foreigners 1.6 nights (-0.53).

6,300 international congress guests in 2019

The number of international congress quests increased 90 percent from the previous year.

There was a total of 39 congresses organized (+6.0) in 2019.

10,900 air travelers

The airport received a total of 10,900 passengers, which means air passenger arrivals increased two percent.

Of local passengers, 45.9 % arrived from abroad, thus the share of domestic passengers was 54.1 %.

In addition, there were 12,000 passengers departing the airport (+0.4 %), therefore the total number of trips via the airport was 22,900 (+1.2 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

15,200 passengers by ferries

There were 15,200 arriving passengers by ferries. In total, the arrivals to port increased 24 percent. The number of departing passengers was 13,600 (+3.7 %). Most arrivals were from Sweden (13,900 arrivals).

Arrivals

Ferry arrivals from different harbors

Accommodation sales 1.5 million euro

Registered accommodation sales in August were 1.5 million euro (+36,000).

Registered January-August sales were 10.9 million euro and they decreased 916,000 euro from the previous year.

Average prices

= change at least 10 %
August 2019
Amount
Change jan-August 2019
Amount
Change
Adr (Registered) 96 € 3.1 % 94 € -5.5 %
Bed Night (Registered) 55 € -0.1 % 57 € -13.5 % 
Revpar (Registered) 54 € 0.4 % 51 € -12.6 % 

Tax free sales -39.9 %

Tax free sales decreased 40 percent from the previous year.

(Russians -41.1 %, Chinese -89.3 %, Japanese -100.0 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

9.0 accommodation establishments (+0)
920 rooms (+18)
1,800 beds (+29)

Room utilization 55.8 % (-1.5)
Unsold rooms 400
Bed utilization 42.7 % (-2.7)

Registered room utilization for establishments

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in August was 8.56/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Global Blue, Statistics Finland

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