Accommodation and Travel Stats
Vaasa: Tourism in a nutshell
Registered bed nights increased 12 percent
In February 2020, 17,900 bed nights were recorded in Vaasa (+12.0 %), of which 14,500 nights were spent by domestic visitors and 3,400 nights by foreigners. Domestic bed nights increased 12 percent and foreign bed nights increased 10 percent. In total, bed nights increased 12 percent from last year's February.
Most foreign bed nights were recorded for travelers from Sweden (790 nights).
7,400 nights (+24.0 %) were spend by leisure visitors and 10,500 nights (+4.8 %) by business visitors.
Between January and February, 26,900 bed nights (+7.3 %) were recorded for domestic visitors and 6,100 (+0.3 %) for foreigners in Vaasa, in total 33,000 (+5.9 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
11,700 tourists arrived to accommodation
Arrivals to registered accommodation increased nine percent compared to earlier year. Of all arrivals, 84.9 percent were domestic, and 15.1 percent were from foreign countries.
During February, domestic visitors stayed in registered accommodation in Vaasa on average 1.5 nights (+0.04) and foreigners 1.9 nights (+0.06).
10,600 air travelers
The airport received a total of 10,600 passengers, which means air passenger arrivals increased six percent.
Of local passengers, 43.3 % arrived from abroad, thus the share of domestic passengers was 56.7 %.
In addition, there were 10,700 passengers departing the airport (-0.9 %), therefore the total number of trips via the airport was 21,300 (+2.5 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
6,300 passengers by ferries
There were 6,300 arriving passengers by ferries. In total, the arrivals to port increased 25 percent. The number of departing passengers was 6,500 (+8.4 %). Most arrivals were from Sweden (6,300 arrivals).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 1.2 million euro
Registered accommodation sales in February were 1.2 million euro (+80,800).
Registered January-February sales were 2.3 million euro and they increased 67,300 euro from the previous year.
|Adr (Registered)||95 €||1.5 %||95 €||1.9 %|
|Bed Night (Registered)||67 €||-4.2 %||68 €||-2.7 %|
|Revpar (Registered)||42 €||-8.9 %||38 €||-11.3 %|
Tax free sales -26.9 % (January)
Tax free sales decreased 27 percent from the previous year.
(Russians +77.9 %, Chinese +265.2 %)
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
9.0 accommodation establishments (+1)
980 rooms (+117)
1,900 beds (+200)
Room utilization 44.0 % (-5.0)
Unsold rooms 550
Bed utilization 32.2 % (-1.1)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "vaasa"
Global Google searches for "vaasa + keyword"
Google searches for "vaasa" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in February was 8.67/10 (+0.1).
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Global Blue, Statistics Finland