Vaasa
Accommodation and Travel Stats

June 2019

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Vaasa: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 27,400
11 %
icon: finland 20,500
11 %
icon: foreign 6,900
13 %
Top 3:
Sweden
2,500
18 %
Germany
770
62 %
Norway
760
159 %
Visitors icon
Visitors
icon: star 18,100
16 %
icon: finland 14,300
16 %
icon: foreign 3,800
16 %
Top 3:
Sweden
1,300
18 %
Germany
570
96 %
Norway
490
173 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.5 mill.
3 %
Average prices:
Night
54.10 €
8.00 €
Room
93.60 €
5.00 €
RevPAR
54.70 €
3.90 €
Capacity icon
Capacity
icon: establishment 9.0
12 %
icon: room 920
4 %
icon: bed 1,900
4 %
Tax Free icon
Tax Free
icon: star 87 %
China
3,001 %
Russia
62 %
Weather icon
Weather
icon: temperature 15.2 °C
2.1 °C
icon: rainfall 68 mm
3 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

Registered bed nights increased 11 percent

In June 2019, 27,400 bed nights were recorded in Vaasa (+11.3 %), of which 20,500 nights were spent by domestic visitors and 6,900 nights by foreigners. Domestic bed nights increased 11 percent and foreign bed nights increased 13 percent. In total, bed nights increased 11 percent from last year's June.

Most foreign bed nights were recorded for travelers from Sweden (2,500 nights).

17,900 nights (+27.8 %) were spend by leisure visitors and 9,500 nights (-10.4 %) by business visitors.

Between January and June, 87,900 bed nights (+3.1 %) were recorded for domestic visitors and 24,700 (-8.6 %) for foreigners in Vaasa, in total 113,000 (+0.3 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.2 percent

Total of 2.3 million bed nights (+6.2 %) were recorded in the whole country, of which 1.7 million nights (+7.1 %) were spent by domestic visitors and 608,000 nights (+3.8 %) by foreigners.

The market share of Vaasa out of total bed nights was 1.2 % (+0.1 percentage points), out of domestic bed nights 1.2 % and foreign bed nights 1.1 %.

18,100 tourists arrived to accommodation

Arrivals to registered accommodation increased 16 percent compared to earlier year. Of all arrivals, 79.0 percent were domestic, and 21.0 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Vaasa on average 1.4 nights (-0.07) and foreigners 1.8 nights (-0.05).

6,300 international congress guests in 2019

The number of international congress quests increased 90 percent from the previous year.

There was a total of 39 congresses organized (+6.0) in 2019.

13,300 air travelers

The airport received a total of 13,300 passengers, which means air passenger arrivals decreased six percent.

Of local passengers, 46.1 % arrived from abroad, thus the share of domestic passengers was 53.9 %.

In addition, there were 12,900 passengers departing the airport (-4.8 %), therefore the total number of trips via the airport was 26,200 (-5.2 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

13,700 passengers by ferries

There were 13,700 arriving passengers by ferries. In total, the arrivals to port increased 27 percent. The number of departing passengers was 14,000 (+16.9 %). Most arrivals were from Sweden (13,700 arrivals).

Arrivals

Ferry arrivals from different harbors

Accommodation sales 1.5 million euro

Registered accommodation sales in June were 1.5 million euro (-45,900).

Registered January-June sales were 7.5 million euro and they decreased 373,000 euro from the previous year.

Average prices

= change at least 10 %
June 2019
Amount
Change jan-June 2019
Amount
Change
Adr (Registered) 94 € -5.0 % 95 € -3.2 %
Revpar (Registered) 55 € -6.6 % 48 € -10.8 % 
Bed Night (Registered) 54 € -12.9 %  67 € -5.0 %

Tax free sales +87.5 %

Tax free sales increased 87 percent from the previous year.

(Russians -61.6 %, Chinese +3,001.4 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

9.0 accommodation establishments (+1)
920 rooms (+38)
1,900 beds (+73)

Room utilization 58.4 % (-1.0)
(for establishments in use)
Unsold rooms 380

Registered room utilization

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in June was 8.4/10.

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Sources: Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Global Blue, Statistics Finland

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