Vaasa
Accommodation and Travel Stats

April 2020

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Vaasa: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 1,200
93 %
icon: finland 1,100
92 %
icon: foreign 43
99 %
Visitors icon
Visitors
icon: star 690
94 %
icon: finland 670
93 %
icon: foreign 20
99 %
Accommodation Sales icon
Accommodation Sales
icon: star 104,000 €
91 %
Average prices:
Night
90.30 €
24.60 €
Room
109.90 €
18.00 €
RevPAR
12.10 €
31.30 €
Capacity icon
Capacity
icon: establishment 6.0
25 %
icon: room 420
52 %
icon: bed 790
54 %
utilization icon
Utilization
icon: room 0.11
77 %
icon: bed 0.07
79 %
Weather icon
Weather
icon: temperature 3.2 °C
1.8 °C
icon: rainfall 46 mm
36 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

1,200 registered bed nights

In April 2020, 1,200 bed nights were recorded in Vaasa (-93.3 %), of which 1,100 nights were spent by domestic visitors and 43 nights by foreigners. Domestic bed nights decreased 92 percent and foreign bed nights decreased 99 percent. In total, bed nights decreased 93 percent from last year's April.

310 nights (-95.5 %) were spend by leisure visitors and 840 nights (-91.8 %) by business visitors.

Between January and April, 34,600 bed nights (-34.6 %) were recorded for domestic visitors and 7,600 (-43.6 %) for foreigners in Vaasa, in total 42,200 (-36.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.6 percent

Total of 190,000 bed nights (-88.0 %) were recorded in the whole country, of which 173,000 nights (-85.8 %) were spent by domestic visitors and 16,800 nights (-95.3 %) by foreigners.

The market share of Vaasa out of total bed nights was 0.6 % (-0.5 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 0.3 %.

690 tourists arrived to accommodation

Arrivals to registered accommodation decreased 94 percent compared to earlier year. Of all arrivals, 97.1 percent were domestic, and 2.9 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Vaasa on average 1.7 nights (+0.2) and foreigners 2.1 nights (+0.07).

830 passengers by ferries

There were 830 arriving passengers by ferries. In total, the arrivals to port decreased 90 percent. The number of departing passengers was 660 (-91.7 %).

Arrivals

Ferry arrivals from different harbors

Accommodation sales 104,000 euro

Registered accommodation sales in April were 104,000 euro (-1.0 million).

Registered January-April sales were 3.0 million euro and they decreased 1.7 million euro from the previous year.

Average prices

= change at least 10 %
April 2020
Amount
Change jan-April 2020
Amount
Change
Adr (Registered) 110 € 19.6 % 98 € 3.2 %
Bed Night (Registered) 90 € 37.4 % 72 € 0.5 %
Revpar (Registered) 12 € -72.1 % 34 € -26.5 %

Tax free sales -26.9 % (January)

Tax free sales decreased 27 percent from the previous year.

(Russians +77.9 %, Chinese +265.2 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

6.0 accommodation establishments (-2)
420 rooms (-450)
790 beds (-910)

Room utilization 11.0 % (-36)
Unsold rooms 370
Bed utilization 7.0 % (-27)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "vaasa + keyword"

Google searches for "vaasa" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in April was 8.12/10 (-0.08).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Global Blue, Statistics Finland

More information available at the dashboard

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