Vaasa
Accommodation and Travel Stats

October 2019

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Vaasa: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 21,800
6 %
icon: finland 17,700
7 %
icon: foreign 4,200
1 %
Top 3:
Sweden
1,100
1 %
Germany
310
26 %
Norway
210
43 %
Visitors icon
Visitors
icon: star 13,600
3 %
icon: finland 11,600
2 %
icon: foreign 2,000
10 %
Top 3:
Sweden
710
1 %
Germany
181
25 %
Norway
104
25 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.6 mill. €
9 %
Average prices:
Night
73.10 €
2.00 €
Room
98.80 €
3.90 €
RevPAR
58.10 €
3.50 €
Capacity icon
Capacity
icon: establishment 8.0
0 %
icon: room 890
2 %
icon: bed 1,700
2 %
Weather icon
Weather
icon: temperature 3.3 °C
1.7 °C
icon: rainfall 67 mm
12 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased six percent

In October 2019, 21,800 bed nights were recorded in Vaasa (+5.8 %), of which 17,700 nights were spent by domestic visitors and 4,200 nights by foreigners. Domestic bed nights increased seven percent and foreign bed nights decreased one percent. In total, bed nights increased six percent from last year's October.

Most foreign bed nights were recorded for travelers from Sweden (1,100 nights).

7,500 nights (-3.8 %) were spend by leisure visitors and 14,300 nights (+11.5 %) by business visitors.

Between January and October, 178,000 bed nights (+8.3 %) were recorded for domestic visitors and 54,700 (-4.0 %) for foreigners in Vaasa, in total 232,000 (+5.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.3 percent

Total of 1.7 million bed nights (+7.1 %) were recorded in the whole country, of which 1.2 million nights (+5.3 %) were spent by domestic visitors and 436,000 nights (+12.5 %) by foreigners.

The market share of Vaasa out of total bed nights was 1.3 % (-0.0 percentage points), out of domestic bed nights 1.4 % and foreign bed nights 1.0 %.

13,600 tourists arrived to accommodation

Arrivals to registered accommodation decreased three percent compared to earlier year. Of all arrivals, 85.3 percent were domestic, and 14.7 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Vaasa on average 1.5 nights (+0.13) and foreigners 2.1 nights (+0.21).

6,300 international congress guests in 2019

The number of international congress quests increased 90 percent from the previous year.

There was a total of 39 congresses organized (+6.0) in 2019.

15,300 air travelers

The airport received a total of 15,300 passengers, which means air passenger arrivals increased less than one percent.

Of local passengers, 52.3 % arrived from abroad, thus the share of domestic passengers was 47.7 %.

In addition, there were 15,400 passengers departing the airport (+0.1 %), therefore the total number of trips via the airport was 30,700 (+0.2 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

7,500 passengers by ferries

There were 7,500 arriving passengers by ferries. In total, the arrivals to port increased two percent. The number of departing passengers was 7,100 (-5.7 %). Most arrivals were from Sweden (7,500 arrivals).

Arrivals

Ferry arrivals from different harbors

Accommodation sales 1.6 million euro

Registered accommodation sales in October were 1.6 million euro (+129,000).

Registered January-October sales were 13.8 million euro and they decreased 886,000 euro from the previous year.

Average prices

= change at least 10 %
October 2019
Amount
Change jan-October 2019
Amount
Change
Adr (Registered) 99 € 4.1 % 95 € -3.9 %
Bed Night (Registered) 73 € 2.9 % 60 € -10.6 % 
Revpar (Registered) 58 € 6.4 % 52 € -10.4 % 

Tax free sales +77.2 %

Tax free sales increased 77 percent from the previous year.

(Russians +85.6 %, Chinese +122.0 %, Japanese -72.1 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

8.0 accommodation establishments (+0)
890 rooms (+19)
1,700 beds (+26)

Room utilization 58.8 % (+1.3)
Unsold rooms 370
Bed utilization 40.8 % (+1.6)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "vaasa + keyword"

Google searches for "vaasa" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in October was 8.82/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Global Blue, Statistics Finland

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