Vaasa
Accommodation and Travel Stats

February 2020

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Vaasa: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 17,900
12 %
icon: finland 14,500
12 %
icon: foreign 3,400
10 %
Top 3:
Sweden
790
8 %
Norway
260
112 %
Germany
230
13 %
Visitors icon
Visitors
icon: star 11,700
9 %
icon: finland 9,900
9 %
icon: foreign 1,800
7 %
Top 3:
Sweden
510
14 %
Denmark
136
123 %
Germany
123
13 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.2 mill. €
7 %
Average prices:
Night
66.80 €
3.00 €
Room
95.10 €
1.40 €
RevPAR
41.80 €
4.10 €
Capacity icon
Capacity
icon: establishment 9.0
12 %
icon: room 980
13 %
icon: bed 1,900
12 %
utilization icon
Utilization
icon: room 0.44
10 %
icon: bed 0.32
3 %
Weather icon
Weather
icon: temperature -0.6 °C
2.3 °C
icon: rainfall 59 mm
7 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 12 percent

In February 2020, 17,900 bed nights were recorded in Vaasa (+12.0 %), of which 14,500 nights were spent by domestic visitors and 3,400 nights by foreigners. Domestic bed nights increased 12 percent and foreign bed nights increased 10 percent. In total, bed nights increased 12 percent from last year's February.

Most foreign bed nights were recorded for travelers from Sweden (790 nights).

7,400 nights (+24.0 %) were spend by leisure visitors and 10,500 nights (+4.8 %) by business visitors.

Between January and February, 26,900 bed nights (+7.3 %) were recorded for domestic visitors and 6,100 (+0.3 %) for foreigners in Vaasa, in total 33,000 (+5.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.0 percent

Total of 1.9 million bed nights (+7.0 %) were recorded in the whole country, of which 1.2 million nights (+10.2 %) were spent by domestic visitors and 611,000 nights (+1.2 %) by foreigners.

The market share of Vaasa out of total bed nights was 1.0 % (0.0 percentage points), out of domestic bed nights 1.2 % and foreign bed nights 0.6 %.

11,700 tourists arrived to accommodation

Arrivals to registered accommodation increased nine percent compared to earlier year. Of all arrivals, 84.9 percent were domestic, and 15.1 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Vaasa on average 1.5 nights (+0.04) and foreigners 1.9 nights (+0.06).

10,600 air travelers

The airport received a total of 10,600 passengers, which means air passenger arrivals increased six percent.

Of local passengers, 43.3 % arrived from abroad, thus the share of domestic passengers was 56.7 %.

In addition, there were 10,700 passengers departing the airport (-0.9 %), therefore the total number of trips via the airport was 21,300 (+2.5 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

6,300 passengers by ferries

There were 6,300 arriving passengers by ferries. In total, the arrivals to port increased 25 percent. The number of departing passengers was 6,500 (+8.4 %). Most arrivals were from Sweden (6,300 arrivals).

Arrivals

Ferry arrivals from different harbors

Accommodation sales 1.2 million euro

Registered accommodation sales in February were 1.2 million euro (+80,800).

Registered January-February sales were 2.3 million euro and they increased 67,300 euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 95 € 1.5 % 95 € 1.9 %
Bed Night (Registered) 67 € -4.2 % 68 € -2.7 %
Revpar (Registered) 42 € -8.9 % 38 € -11.3 %

Tax free sales -26.9 % (January)

Tax free sales decreased 27 percent from the previous year.

(Russians +77.9 %, Chinese +265.2 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

9.0 accommodation establishments (+1)
980 rooms (+117)
1,900 beds (+200)

Room utilization 44.0 % (-5.0)
Unsold rooms 550
Bed utilization 32.2 % (-1.1)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "vaasa + keyword"

Google searches for "vaasa" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in February was 8.67/10 (+0.1).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Finnish Transport Infrastructure Agency, Global Blue, Statistics Finland

More information available at the dashboard

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