Vaasa
Accommodation and Travel Stats

February 2022

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Vaasa: Tourism in a nutshell

Total
icon: new 15,700
70 %
Registered Accommodation
icon: star 11,800
62 %
icon: finland 10,400
50 %
icon: foreign 1,400
283 %
Non-registered Accommodation
icon: star 3,900
102 %
Top 3 (Reg.):
Sweden
220
97 %
Denmark
220
276 %
Germany
191
315 %
Total
icon: new 9,000
80 %
Registered Accommodation
icon: star 7,200
75 %
icon: finland 6,600
64 %
icon: foreign 610
466 %
Non-registered Accommodation
icon: star 1,800
102 %
Top 3 (Reg.):
Sweden
129
231 %
Denmark
78
1,850 %
Germany
46
411 %
Total
icon: new 788,000
66 %
Registered Accommodation
icon: star 714,000 €
66 %
Average prices:
Night
60.30 €
0.60 €
Room
88.40 €
1.40 €
RevPAR
25.00 €
7.70 €
Non-registered Accommodation
icon: star 74,600
66 %
Average prices:
Adr
67.70 €
1.50 €
RevPAR
33.40 €
6.80 €
Registered Accommodation
icon: establishment 9.0
0 %
icon: room 1,000
0 %
icon: bed 2,000
0 %
Non-registered Accommodation
icon: establishment 119
35 %
icon: room 160
50 %
Registered Accommodation
icon: room 28 %
42 %
icon: bed 22 %
43 %
Non-registered Accommodation
icon: entire place 49 %
28 %
Registered Accommodation
icon: star 1.6
8 %
icon: finland 1.6
9 %
icon: foreign 2.3
32 %

Paid bed nights

Registered bed nights increased 62 percent

In February 2022, 11,800 registered bed nights were recorded in Vaasa (+61.6 %), of which 10,400 nights were spent by domestic visitors and 1,400 nights by foreigners. Registered domestic bed nights increased 50 percent and registered foreign bed nights increased 280 percent. In total, registered bed nights increased 62 percent from last year's February.

Most foreign registered bed nights were recorded for travelers from Sweden (220 nights).

5,000 nights (+127.6 %) were spend by leisure visitors and 6,800 nights (+33.2 %) by business visitors.

Between January and February, 18,700 registered bed nights (+44.0 %) were recorded for domestic visitors and 2,400 (+195.6 %) for foreigners in Vaasa, in total 21,100 (+53.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.8 percent

Total of 1.4 million registered bed nights (+56.6 %) were recorded in the whole country, of which 1.0 million nights (+22.0 %) were spent by domestic visitors and 384,000 nights (+555.1 %) by foreigners.

The market share of Vaasa out of total registered bed nights was 0.8 % (0.0 percentage points), out of domestic bed nights 1.0 % and foreign bed nights 0.4 %.

Comparison of registered bed nights between regions

Length of stay was 1.6 nights in registered accommodation

Length of stay in registered accommodation decreased eight percent compared to earlier year. In Vaasa, length of stay in February was on average 1.6 nights and in Finland 2.2 nights (-0.0 %).

During February, domestic visitors stayed in registered accommodation in Vaasa on average 1.6 nights (-5.2 %) and foreigners 2.3 nights (-28.8 %).

7,200 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 75 percent compared to earlier year. Of all registered arrivals, 91.5 percent were domestic, and 8.5 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Vaasa on average 1.6 nights (-0.15) and foreigners 2.3 nights (-1.1).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

2,200 air travelers

The airport received a total of 2,200 passengers, which means air passenger arrivals increased 1,700 percent.

Of local passengers, 31.6 % arrived from abroad, thus the share of domestic passengers was 68.4 %.

In addition, there were 2,300 passengers departing the airport (+1,648.5 %), therefore the total number of trips via the airport was 4,500 (+1,682.1 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

4,300 passengers by ferries

There were 4,300 arriving passengers by ferries. In total, the arrivals to port increased 320 percent. The number of departing passengers was 5,000 (+416.1 %). Most arrivals were from Sweden (4,300 arrivals).

Arrivals

Ferry arrivals from different harbors

Accommodation sales 788,000 euro

Total accommodation sales in February were 788,000 euro (+314,000). The share of Airbnb and Vrbo was 9.5 percent. Therefore, registered accommodation sales were 714,000 euro (+276,000) and non-registered sales 74,600 euro (+38,100).

Total January-February sales were 1.4 million euro and they increased 513,000 euro from the previous year.

Average prices

= change at least 10 %
February 2022
Amount
Change jan-February 2022
Amount
Change
Adr (Registered) 88 € 1.6 % 85 € -2.2 %
Adr (Non-Registered) 68 € -2.2 % 69 € 5.2 %
Bed Night (Registered) 60 € 1.0 % 60 € 0.6 %
Revpar (Non-Registered) 33 € 25.4 % 31 € 28.2 %
Revpar (Registered) 25 € 44.5 % 23 € 34.7 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

9.0 accommodation establishments (+0)
1,000 rooms (-2)
2,000 beds (-4)

Room utilization 28.3 % (+8.4)
Unsold rooms 730
Bed utilization 21.5 % (+6.5)

Airbnb and Vrbo

119 accommodation establishments (+31)
111 apartments (+33)
160 rooms (+53)

Apartment utilization 49.3 % (+11)
Unsold apartments 56

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Finnish Transport Infrastructure Agency, Statistics Finland, Visitory Research Team

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Vaasanpuistikko 12, 65100 Vaasa
06 325 1145
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