Vadstena
Accommodation and Travel Stats

September 2019

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Vadstena: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 6,100
4 %
icon: sweden 5,200
12 %
icon: foreign 870
107 %
Top 3:
Germany
188
33 %
Denmark
185
1,750 %
United States
71
69 %
Visitors icon
Visitors
icon: star 4,200
7 %
icon: sweden 3,600
4 %
icon: foreign 660
182 %
Accommodation Sales icon
Accommodation Sales
icon: star 4.7 mill. SEK
1 %
Average prices:
Night
775.10 SEK
22.60 SEK
Room
1,253.30 SEK
160.90 SEK
RevPAR
550.00 SEK
214.80 SEK
Capacity icon
Capacity
icon: establishment 11
10 %
icon: room 280
30 %
icon: bed 580
2 %
Weather icon
Weather
icon: rainfall 44 mm
12 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

6,100 registered bed nights

In September 2019, 6,100 bed nights were recorded in Vadstena (-3.7 %), of which 5,200 nights were spent by domestic visitors and 870 nights by foreigners. Domestic bed nights decreased 12 percent and foreign bed nights increased 107 percent. In total, bed nights decreased four percent from last year's September.

Most foreign bed nights were recorded for travelers from Germany (188 nights).

2,600 rooms (+39.2 %) were booked by leisure visitors and 1,100 rooms (-23.2 %) by business visitors.

Between January and September, 92,300 bed nights (-2.8 %) were recorded for domestic visitors and 15,000 (+40.4 %) for foreigners in Vadstena, in total 107,000 (+1.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 4.5 million bed nights (+2.0 %) were recorded in the whole country, of which 3.4 million nights (+3.2 %) were spent by domestic visitors and 1.2 million nights (-1.1 %) by foreigners.

The market share of Vadstena out of total bed nights was 0.1 % (-0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.1 %.

4,200 tourists arrived to accommodation

Arrivals to registered accommodation increased seven percent compared to earlier year. Of all arrivals, 84.5 percent were domestic, and 15.5 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Vadstena on average 1.5 nights (-0.12) and foreigners 1.3 nights (-0.47).

Ferry arrivals from different harbors

Accommodation sales 4.7 million SEK

Registered accommodation sales in September were 4.7 million SEK (-37,700).

Registered January-September sales were 48.1 million SEK and they increased 11.6 million euro from the previous year.

Average prices

= change at least 10 %
September 2019
Amount
Change jan-September 2019
Amount
Change
Adr (Registered) 1,300 SEK -11.4 %  1,500 SEK 13.1 % 
Bed Night (Registered) 780 SEK 3.0 % 450 SEK 29.7 % 
Revpar (Registered) 550 SEK -28.1 %  610 SEK 4.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (+1)
280 rooms (+64)
580 beds (+12)

Room utilization 43.9 % (-10)
Unsold rooms 156
Bed utilization 34.1 % (-9.3)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "vadstena + keyword"

Google searches for "vadstena" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in September was 8.51/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available in the dashboard

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