Vänersborg
Accommodation and Travel Stats

December 2019

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Vänersborg: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 7,600
58 %
icon: sweden 6,400
63 %
icon: foreign 1,200
35 %
Top 3:
Norway
370
95 %
Germany
120
13 %
Denmark
102
73 %
Visitors icon
Visitors
icon: star 4,200
49 %
icon: sweden 3,500
56 %
icon: foreign 670
21 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.3 mill. SEK
117 %
Average prices:
Night
435.10 SEK
117.90 SEK
Room
950.60 SEK
73.60 SEK
RevPAR
312.80 SEK
121.10 SEK
Capacity icon
Capacity
icon: establishment 10
11 %
icon: room 390
24 %
icon: bed 870
4 %
Weather icon
Weather
icon: temperature 2.9 °C
1.8 °C
icon: rainfall 76 mm
37 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 58 percent

In December 2019, 7,600 bed nights were recorded in Vänersborg (+58.1 %), of which 6,400 nights were spent by domestic visitors and 1,200 nights by foreigners. Domestic bed nights increased 63 percent and foreign bed nights increased 35 percent. In total, bed nights increased 58 percent from last year's December.

Most foreign bed nights were recorded for travelers from Norway (370 nights).

1,700 rooms (+180.3 %) were booked by leisure visitors and 1,700 rooms (+54.9 %) by business visitors.

Between January and December, 169,000 bed nights (+42.2 %) were recorded for domestic visitors and 35,800 (+44.7 %) for foreigners in Vänersborg, in total 205,000 (+42.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.2 percent

Total of 3.5 million bed nights (+0.3 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 764,000 nights (-2.9 %) by foreigners.

The market share of Vänersborg out of total bed nights was 0.2 % (+0.1 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.2 %.

4,200 tourists arrived to accommodation

Arrivals to registered accommodation increased 49 percent compared to earlier year. Of all arrivals, 84.0 percent were domestic, and 16.0 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Vänersborg on average 1.8 nights (+0.08) and foreigners 1.7 nights (+0.18).

Ferry arrivals from different harbors

Accommodation sales 3.3 million SEK

Registered accommodation sales in December were 3.3 million SEK (+1.8 million).

Registered January-December sales were 59.3 million SEK and they increased 16.3 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 950 SEK 8.4 % 890 SEK 10.3 % 
Bed Night (Registered) 440 SEK 37.1 %  290 SEK -3.2 %
Revpar (Registered) 310 SEK 63.2 %  420 SEK 9.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (+1)
390 rooms (+75)
870 beds (+37)

Room utilization 32.9 % (+11)
Unsold rooms 260
Bed utilization 31.1 % (+9.3)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "vänersborg + keyword"

Google searches for "vänersborg" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in October was 8.07/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available in the dashboard

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