Vänersborg
Accommodation and Travel Stats

February 2020

Vänersborg: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 8,800
36 %
icon: sweden 7,500
32 %
icon: foreign 1,300
71 %
Top 3:
Norway
350
42 %
Denmark
210
177 %
Germany
144
235 %
Visitors icon
Visitors
icon: star 4,600
58 %
icon: sweden 3,800
55 %
icon: foreign 760
76 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.7 mill. SEK
74 %
Average prices:
Night
420.60 SEK
92.60 SEK
Room
988.50 SEK
359.50 SEK
RevPAR
329.70 SEK
127.20 SEK
Capacity icon
Capacity
icon: establishment 10
11 %
icon: room 390
2 %
icon: bed 870
2 %
utilization icon
Utilization
icon: room 33 %
4 %
icon: bed 35 %
26 %
Weather icon
Weather
icon: temperature 2.9 °C
0.2 °C
icon: rainfall 133 mm
50 mm

Registered bed nights increased 36 percent

In February 2020, 8,800 bed nights were recorded in Vänersborg (+36.1 %), of which 7,500 nights were spent by domestic visitors and 1,300 nights by foreigners. Domestic bed nights increased 32 percent and foreign bed nights increased 71 percent. In total, bed nights increased 36 percent from last year's February.

Most foreign bed nights were recorded for travelers from Norway (350 nights).

1,700 rooms (+11.0 %) were booked by leisure visitors and 2,000 rooms (+11.0 %) by business visitors.

Between January and February, 15,700 bed nights (+26.8 %) were recorded for domestic visitors and 2,500 (+46.7 %) for foreigners in Vänersborg, in total 18,200 (+29.3 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.2 percent

Total of 4.4 million bed nights (+2.4 %) were recorded in the whole country, of which 3.5 million nights (+3.9 %) were spent by domestic visitors and 928,000 nights (-2.8 %) by foreigners.

The market share of Vänersborg out of total bed nights was 0.2 % (0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.1 %.

4,600 tourists arrived to accommodation

Arrivals to registered accommodation increased 58 percent compared to earlier year. Of all arrivals, 83.4 percent were domestic, and 16.6 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Vänersborg on average 2.0 nights (-0.35) and foreigners 1.7 nights (-0.05).

Ferry arrivals from different harbors

Accommodation sales 3.7 million SEK

Registered accommodation sales in February were 3.7 million SEK (+1.6 million).

Registered January-February sales were 8.0 million SEK and they increased 2.9 million euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 990 SEK 57.2 % 990 SEK 44.9 %
Bed Night (Registered) 420 SEK 28.2 % 440 SEK 19.8 %
Revpar (Registered) 330 SEK 62.8 % 350 SEK 47.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (+1)
390 rooms (+7)
870 beds (+15)

Room utilization 33.4 % (+1.2)
Unsold rooms 260
Bed utilization 34.8 % (+7.2)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "vänersborg + keyword"

Google searches for "vänersborg" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in February was 8.34/10 (-0.26).

Hotel customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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