Vara
Accommodation and Travel Stats

June 2020

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Vara: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 1,100
53 %
icon: sweden 930
54 %
icon: foreign 153
48 %
Visitors icon
Visitors
icon: star 630
53 %
icon: sweden 540
54 %
icon: foreign 82
35 %
Accommodation Sales icon
Accommodation Sales
icon: star 785,000 SEK
51 %
Average prices:
Night
725.80 SEK
25.90 SEK
Room
1,103.50 SEK
34.90 SEK
RevPAR
273.90 SEK
227.10 SEK
Capacity icon
Capacity
icon: establishment 5.0
0 %
icon: room 115
0 %
icon: bed 240
0 %
utilization icon
Utilization
icon: room 25 %
44 %
icon: bed 18 %
51 %

1,100 registered bed nights

In June 2020, 1,100 registered bed nights were recorded in Vara (-53.2 %), of which 930 nights were spent by domestic visitors and 153 nights by foreigners. Registered domestic bed nights decreased 54 percent and registered foreign bed nights decreased 48 percent. In total, registered bed nights decreased 53 percent from last year's June.

440 rooms (-54.8 %) were booked by leisure visitors and 270 rooms (-39.2 %) by business visitors.

Between January and June, 6,200 registered bed nights (-43.3 %) were recorded for domestic visitors and 560 (-29.8 %) for foreigners in Vara, in total 6,700 (-42.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.0 percent

Total of 3.7 million registered bed nights (-48.4 %) were recorded in the whole country, of which 3.4 million nights (-32.3 %) were spent by domestic visitors and 257,000 nights (-87.6 %) by foreigners.

The market share of Vara out of total registered bed nights was 0.0 % (-0.0 percentage points), out of domestic bed nights 0.0 % and foreign bed nights 0.1 %.

630 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 53 percent compared to earlier year. Of all registered arrivals, 86.9 percent were domestic, and 13.1 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Vara on average 1.7 nights (+0.02) and foreigners 1.9 nights (-0.47).

Ferry arrivals from different harbors

Accommodation sales 785,000 SEK

Registered accommodation sales in June were 785,000 SEK (-831,000).

Registered January-June sales were 5.0 million SEK and they decreased 3.8 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 1,100 SEK -3.1 % 1,000 SEK -2.3 %
Bed Night (Registered) 730 SEK 3.7 % 750 SEK -0.5 %
Revpar (Registered) 270 SEK -45.3 % 260 SEK -37.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

5.0 accommodation establishments (+0)
115 rooms (+0)
240 beds (+0)

Room utilization 24.8 % (-19)
Unsold rooms 86
Bed utilization 18.1 % (-18)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "vara + keyword"

Google searches for "vara" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction (March)

Average customer satisfaction score on Booking.com given by accommodation customers in March was 8.69/10.

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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