Accommodation and Travel Stats
Varberg: Tourism in a nutshell
Registered bed nights increased one percent
In December 2019, 19,000 bed nights were recorded in Varberg (+0.5 %), of which 17,900 nights were spent by domestic visitors and 1,100 nights by foreigners. Domestic bed nights increased two percent and foreign bed nights decreased 19 percent. In total, bed nights increased one percent from last year's December.
Most foreign bed nights were recorded for travelers from Denmark (380 nights).
4,600 rooms (+7.7 %) were booked by leisure visitors and 5,500 rooms (+0.8 %) by business visitors.
Between January and December, 801,000 bed nights (+6.9 %) were recorded for domestic visitors and 63,200 (-2.2 %) for foreigners in Varberg, in total 865,000 (+6.2 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Bed nights by country of arrival
13,900 tourists arrived to accommodation
Arrivals to registered accommodation increased two percent compared to earlier year. Of all arrivals, 94.9 percent were domestic, and 5.1 percent were from foreign countries.
During December, domestic visitors stayed in registered accommodation in Varberg on average 1.4 nights (-0.01) and foreigners 1.6 nights (-0.13).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 11.9 million SEK
Registered accommodation sales in December were 11.9 million SEK (+1.1 million).
Registered January-December sales were 294.1 million SEK and they increased 93.7 million euro from the previous year.
|Adr (Registered)||1,200 SEK||5.7 %||1,600 SEK||28.4 %|
|Bed Night (Registered)||630 SEK||9.2 %||340 SEK||38.2 %|
|Revpar (Registered)||490 SEK||-6.2 %||920 SEK||16.5 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
21 accommodation establishments (-1)
900 rooms (+187)
2,200 beds (+48)
Room utilization 42.0 % (-5.3)
Unsold rooms 520
Bed utilization 32.4 % (+1.7)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "varberg"
Global Google searches for "varberg + keyword"
Google searches for "varberg" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in December was 8.94/10.
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute