Accommodation and Travel Stats
Varberg: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
107,000 registered bed nights
In June 2020, 107,000 registered bed nights were recorded in Varberg (-10.5 %), of which 105,000 nights were spent by domestic visitors and 1,700 nights by foreigners. Registered domestic bed nights decreased six percent and registered foreign bed nights decreased 77 percent. In total, registered bed nights decreased 11 percent from last year's June.
Most foreign registered bed nights were recorded for travelers from United States (680 nights).
7,300 rooms (-8.7 %) were booked by leisure visitors and 7,400 rooms (-14.2 %) by business visitors.
Between January and June, 251,000 registered bed nights (-13.5 %) were recorded for domestic visitors and 10,200 (-48.9 %) for foreigners in Varberg, in total 261,000 (-15.8 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Registered bed nights by country of arrival
43,800 tourists arrived to registered accommodation
Arrivals to registered accommodation decreased 16 percent compared to earlier year. Of all registered arrivals, 97.6 percent were domestic, and 2.4 percent were from foreign countries.
During June, domestic visitors stayed in registered accommodation in Varberg on average 2.5 nights (+0.11) and foreigners 1.6 nights (-0.09).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 26.9 million SEK
Registered accommodation sales in June were 26.9 million SEK (-4.6 million).
Registered January-June sales were 88.7 million SEK and they decreased 26.3 million euro from the previous year.
|Adr (Registered)||1,800 SEK||-3.5 %||1,400 SEK||-1.2 %|
|Revpar (Registered)||990 SEK||-11.8 %||580 SEK||-21.3 %|
|Bed Night (Registered)||250 SEK||-4.6 %||340 SEK||-8.4 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
36 accommodation establishments (+1)
1,000 rooms (+8)
2,600 beds (+30)
Room utilization 54.0 % (-5.1)
Unsold rooms 460
Bed utilization 153.0 % (-13)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "varberg"
Global Google searches for "varberg + keyword"
Google searches for "varberg" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction
Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.59/10 (-0.18).
Accommodation customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute