Accommodation and Travel Stats
Varberg: Tourism in a nutshell
17,600 registered bed nights
In March 2020, 17,600 bed nights were recorded in Varberg (-26.2 %), of which 16,600 nights were spent by domestic visitors and 990 nights by foreigners. Domestic bed nights decreased 26 percent and foreign bed nights decreased 31 percent. In total, bed nights decreased 26 percent from last year's March.
3,800 rooms (-29.0 %) were booked by leisure visitors and 5,300 rooms (-25.1 %) by business visitors.
Between January and March, 57,800 bed nights (-0.2 %) were recorded for domestic visitors and 5,800 (+41.8 %) for foreigners in Varberg, in total 63,600 (+2.5 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Bed nights by country of arrival
11,400 tourists arrived to accommodation
Arrivals to registered accommodation decreased 31 percent compared to earlier year. Of all arrivals, 94.2 percent were domestic, and 5.8 percent were from foreign countries.
During March, domestic visitors stayed in registered accommodation in Varberg on average 1.5 nights (+0.12) and foreigners 1.5 nights (-0.09).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 10.5 million SEK
Registered accommodation sales in March were 10.5 million SEK (-4.2 million).
Registered January-March sales were 38.1 million SEK and they increased 150,000 euro from the previous year.
|Adr (Registered)||1,200 SEK||-2.3 %||1,100 SEK||-0.3 %|
|Bed Night (Registered)||600 SEK||-3.1 %||600 SEK||-2.1 %|
|Revpar (Registered)||410 SEK||-27.9 %||500 SEK||-1.9 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
24 accommodation establishments (+1)
900 rooms (+2)
2,200 beds (-2)
Room utilization 35.5 % (-13)
Unsold rooms 580
Bed utilization 27.6 % (-11)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "varberg"
Global Google searches for "varberg + keyword"
Google searches for "varberg" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in March was 8.8/10 (+0.24).
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute