Varberg
Accommodation and Travel Stats

December 2019

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Varberg: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 19,000
1 %
icon: sweden 17,900
2 %
icon: foreign 1,100
19 %
Top 3:
Denmark
380
15 %
United States
280
13 %
Germany
99
19 %
Visitors icon
Visitors
icon: star 13,900
2 %
icon: sweden 13,200
3 %
icon: foreign 720
12 %
Accommodation Sales icon
Accommodation Sales
icon: star 11.9 mill. SEK
10 %
Average prices:
Night
627.00 SEK
52.70 SEK
Room
1,170.10 SEK
62.70 SEK
RevPAR
491.30 SEK
32.50 SEK
Capacity icon
Capacity
icon: establishment 21
5 %
icon: room 900
26 %
icon: bed 2,200
2 %
Weather icon
Weather
icon: temperature 4.3 °C
1.6 °C
icon: rainfall 92 mm
34 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased one percent

In December 2019, 19,000 bed nights were recorded in Varberg (+0.5 %), of which 17,900 nights were spent by domestic visitors and 1,100 nights by foreigners. Domestic bed nights increased two percent and foreign bed nights decreased 19 percent. In total, bed nights increased one percent from last year's December.

Most foreign bed nights were recorded for travelers from Denmark (380 nights).

4,600 rooms (+7.7 %) were booked by leisure visitors and 5,500 rooms (+0.8 %) by business visitors.

Between January and December, 801,000 bed nights (+6.9 %) were recorded for domestic visitors and 63,200 (-2.2 %) for foreigners in Varberg, in total 865,000 (+6.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.5 percent

Total of 3.5 million bed nights (+0.3 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 764,000 nights (-2.9 %) by foreigners.

The market share of Varberg out of total bed nights was 0.5 % (0.0 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 0.1 %.

13,900 tourists arrived to accommodation

Arrivals to registered accommodation increased two percent compared to earlier year. Of all arrivals, 94.9 percent were domestic, and 5.1 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Varberg on average 1.4 nights (-0.01) and foreigners 1.6 nights (-0.13).

Ferry arrivals from different harbors

Accommodation sales 11.9 million SEK

Registered accommodation sales in December were 11.9 million SEK (+1.1 million).

Registered January-December sales were 294.1 million SEK and they increased 93.7 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 1,200 SEK 5.7 % 1,600 SEK 28.4 % 
Bed Night (Registered) 630 SEK 9.2 % 340 SEK 38.2 % 
Revpar (Registered) 490 SEK -6.2 % 920 SEK 16.5 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

21 accommodation establishments (-1)
900 rooms (+187)
2,200 beds (+48)

Room utilization 42.0 % (-5.3)
Unsold rooms 520
Bed utilization 32.4 % (+1.7)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "varberg + keyword"

Google searches for "varberg" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in December was 8.94/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available in the dashboard

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