Varberg
Accommodation and Travel Stats

September 2019

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Varberg: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 33,800
1 %
icon: sweden 30,900
2 %
icon: foreign 2,900
12 %
Top 3:
Germany
640
2 %
Norway
550
35 %
United Kingdom
400
58 %
Visitors icon
Visitors
icon: star 21,700
1 %
icon: sweden 19,900
0 %
icon: foreign 1,800
12 %
Accommodation Sales icon
Accommodation Sales
icon: star 20.2 mill. SEK
23 %
Average prices:
Night
596.20 SEK
107.80 SEK
Room
1,274.70 SEK
144.80 SEK
RevPAR
754.00 SEK
17.10 SEK
Capacity icon
Capacity
icon: establishment 29
9 %
icon: room 940
30 %
icon: bed 2,400
1 %
Weather icon
Weather
icon: temperature 13.8 °C
0.9 °C
icon: rainfall 121 mm
63 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased one percent

In September 2019, 33,800 bed nights were recorded in Varberg (+0.5 %), of which 30,900 nights were spent by domestic visitors and 2,900 nights by foreigners. Domestic bed nights increased two percent and foreign bed nights decreased 12 percent. In total, bed nights increased one percent from last year's September.

Most foreign bed nights were recorded for travelers from Germany (640 nights).

5,700 rooms (+21.6 %) were booked by leisure visitors and 10,100 rooms (+2.7 %) by business visitors.

Between January and September, 733,000 bed nights (+7.1 %) were recorded for domestic visitors and 57,800 (+3.8 %) for foreigners in Varberg, in total 791,000 (+6.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.7 percent

Total of 4.5 million bed nights (+2.0 %) were recorded in the whole country, of which 3.4 million nights (+3.2 %) were spent by domestic visitors and 1.2 million nights (-1.1 %) by foreigners.

The market share of Varberg out of total bed nights was 0.7 % (-0.0 percentage points), out of domestic bed nights 0.9 % and foreign bed nights 0.3 %.

21,700 tourists arrived to accommodation

Arrivals to registered accommodation decreased one percent compared to earlier year. Of all arrivals, 91.8 percent were domestic, and 8.2 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Varberg on average 1.6 nights (+0.03) and foreigners 1.6 nights (-0.02).

Ferry arrivals from different harbors

Accommodation sales 20.2 million SEK

Registered accommodation sales in September were 20.2 million SEK (+3.7 million).

Registered January-September sales were 246.6 million SEK and they increased 89.7 million euro from the previous year.

Average prices

= change at least 10 %
September 2019
Amount
Change jan-September 2019
Amount
Change
Adr (Registered) 1,300 SEK 12.8 %  1,700 SEK 35.1 % 
Revpar (Registered) 750 SEK -2.2 % 1,000 SEK 23.1 % 
Bed Night (Registered) 600 SEK 22.1 %  310 SEK 47.0 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

29 accommodation establishments (-3)
940 rooms (+210)
2,400 beds (-26)

Room utilization 59.1 % (-9.1)
Unsold rooms 380
Bed utilization 50.0 % (+0.14)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "varberg + keyword"

Google searches for "varberg" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in September was 8.56/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available in the dashboard

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