Accommodation and Travel Stats
Varberg: Tourism in a nutshell
Registered bed nights increased one percent
In September 2019, 33,800 bed nights were recorded in Varberg (+0.5 %), of which 30,900 nights were spent by domestic visitors and 2,900 nights by foreigners. Domestic bed nights increased two percent and foreign bed nights decreased 12 percent. In total, bed nights increased one percent from last year's September.
Most foreign bed nights were recorded for travelers from Germany (640 nights).
5,700 rooms (+21.6 %) were booked by leisure visitors and 10,100 rooms (+2.7 %) by business visitors.
Between January and September, 733,000 bed nights (+7.1 %) were recorded for domestic visitors and 57,800 (+3.8 %) for foreigners in Varberg, in total 791,000 (+6.9 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Bed nights by country of arrival
21,700 tourists arrived to accommodation
Arrivals to registered accommodation decreased one percent compared to earlier year. Of all arrivals, 91.8 percent were domestic, and 8.2 percent were from foreign countries.
During September, domestic visitors stayed in registered accommodation in Varberg on average 1.6 nights (+0.03) and foreigners 1.6 nights (-0.02).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 20.2 million SEK
Registered accommodation sales in September were 20.2 million SEK (+3.7 million).
Registered January-September sales were 246.6 million SEK and they increased 89.7 million euro from the previous year.
|Adr (Registered)||1,300 SEK||12.8 %||1,700 SEK||35.1 %|
|Revpar (Registered)||750 SEK||-2.2 %||1,000 SEK||23.1 %|
|Bed Night (Registered)||600 SEK||22.1 %||310 SEK||47.0 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
29 accommodation establishments (-3)
940 rooms (+210)
2,400 beds (-26)
Room utilization 59.1 % (-9.1)
Unsold rooms 380
Bed utilization 50.0 % (+0.14)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "varberg"
Global Google searches for "varberg + keyword"
Google searches for "varberg" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in September was 8.56/10.
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute