Varberg
Accommodation and Travel Stats

March 2020

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Varberg: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 17,600
26 %
icon: sweden 16,600
26 %
icon: foreign 990
31 %
Visitors icon
Visitors
icon: star 11,400
31 %
icon: sweden 10,700
32 %
icon: foreign 660
27 %
Accommodation Sales icon
Accommodation Sales
icon: star 10.5 mill. SEK
29 %
Average prices:
Night
596.40 SEK
19.10 SEK
Room
1,151.60 SEK
27.40 SEK
RevPAR
409.00 SEK
158.00 SEK
Capacity icon
Capacity
icon: establishment 24
4 %
icon: room 900
0 %
icon: bed 2,200
0 %
utilization icon
Utilization
icon: room 0.36
26 %
icon: bed 0.28
29 %
Weather icon
Weather
icon: temperature 3.8 °C
0.9 °C
icon: rainfall 42 mm
80 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

17,600 registered bed nights

In March 2020, 17,600 bed nights were recorded in Varberg (-26.2 %), of which 16,600 nights were spent by domestic visitors and 990 nights by foreigners. Domestic bed nights decreased 26 percent and foreign bed nights decreased 31 percent. In total, bed nights decreased 26 percent from last year's March.

3,800 rooms (-29.0 %) were booked by leisure visitors and 5,300 rooms (-25.1 %) by business visitors.

Between January and March, 57,800 bed nights (-0.2 %) were recorded for domestic visitors and 5,800 (+41.8 %) for foreigners in Varberg, in total 63,600 (+2.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.6 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Varberg out of total bed nights was 0.6 % (+0.1 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 0.2 %.

11,400 tourists arrived to accommodation

Arrivals to registered accommodation decreased 31 percent compared to earlier year. Of all arrivals, 94.2 percent were domestic, and 5.8 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Varberg on average 1.5 nights (+0.12) and foreigners 1.5 nights (-0.09).

Ferry arrivals from different harbors

Accommodation sales 10.5 million SEK

Registered accommodation sales in March were 10.5 million SEK (-4.2 million).

Registered January-March sales were 38.1 million SEK and they increased 150,000 euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 1,200 SEK -2.3 % 1,100 SEK -0.3 %
Bed Night (Registered) 600 SEK -3.1 % 600 SEK -2.1 %
Revpar (Registered) 410 SEK -27.9 % 500 SEK -1.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

24 accommodation establishments (+1)
900 rooms (+2)
2,200 beds (-2)

Room utilization 35.5 % (-13)
Unsold rooms 580
Bed utilization 27.6 % (-11)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "varberg + keyword"

Google searches for "varberg" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in March was 8.8/10 (+0.24).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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