Varberg
Accommodation and Travel Stats

October 2019

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Varberg: Tourism in a nutshell

Registered Accommodation
icon: star 28,000
3 %
icon: sweden 25,600
2 %
icon: foreign 2,400
34 %
Registered Accommodation
icon: star 19,500
0 %
icon: sweden 18,100
5 %
icon: foreign 1,400
36 %
Registered Accommodation
icon: star 17.6 mill. SEK
12 %
Average prices:
Night
627.50 SEK
85.30 SEK
Room
1,240.70 SEK
34.00 SEK
RevPAR
719.20 SEK
81.40 SEK
Registered Accommodation
icon: establishment 23
0 %
icon: room 840
30 %
icon: bed 1,800
4 %
Registered Accommodation
icon: room 58 %
13 %
icon: bed 51 %
3 %
Registered Accommodation
icon: star 1.4
3 %
icon: sweden 1.4
3 %
icon: foreign 1.7
2 %

Paid bed nights

28,000 registered bed nights

In October 2019, 28,000 registered bed nights were recorded in Varberg (-3.0 %), of which 25,600 nights were spent by domestic visitors and 2,400 nights by foreigners. Registered domestic bed nights increased two percent and registered foreign bed nights decreased 34 percent. In total, registered bed nights decreased three percent from last year's October.

5,800 rooms (+20.3 %) were booked by leisure visitors and 8,400 rooms (+2.7 %) by business visitors.

Between January and October, 759,000 registered bed nights (+6.9 %) were recorded for domestic visitors and 60,200 (+1.4 %) for foreigners in Varberg, in total 819,000 (+6.5 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.7 percent

Total of 4.1 million registered bed nights (+3.8 %) were recorded in the whole country, of which 3.1 million nights (+5.8 %) were spent by domestic visitors and 936,000 nights (-2.2 %) by foreigners.

The market share of Varberg out of total registered bed nights was 0.7 % (-0.0 percentage points), out of domestic bed nights 0.8 % and foreign bed nights 0.3 %.

Length of stay was 1.4 nights in registered accommodation

Length of stay in registered accommodation decreased three percent compared to earlier year. In Varberg, length of stay in October was on average 1.4 nights and in Sweden 1.8 nights (-0.5 %).

During October, domestic visitors stayed in registered accommodation in Varberg on average 1.4 nights (+1.6 %) and foreigners 1.7 nights (+2.5 %).

19,500 tourists arrived to registered accommodation

Arrivals to registered accommodation increased less than one percent compared to earlier year. Of all registered arrivals, 92.7 percent were domestic, and 7.3 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Varberg on average 1.4 nights (-0.05) and foreigners 1.7 nights (+0.03).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 17.6 million crowns

Registered accommodation sales in October were 17.6 million crowns (+1.9 million).

Registered January-October sales were 255.0 million crowns and they increased 91.8 million crowns from the previous year.

Average prices

= change at least 10 %
October 2019
Amount
Change jan-October 2019
Amount
Change
Adr (Registered) 1,200 SEK 2.8 % 1,700 SEK 34.2 %
Revpar (Registered) 720 SEK -10.2 % 1,000 SEK 19.3 %
Bed Night (Registered) 630 SEK 15.7 % 310 SEK 46.7 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

23 accommodation establishments (+0)
840 rooms (+194)
1,800 beds (+64)

Room utilization 58.0 % (-8.4)
Unsold rooms 350
Bed utilization 50.9 % (-1.8)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

More information available at the dashboard

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