Varkaus Region
Accommodation and Travel Stats

March 2022

Varkaus Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 8,700
56 %
icon: finland 8,400
52 %
icon: foreign 310
437 %
Visitors icon
Visitors
icon: star 2,800
35 %
icon: finland 2,700
31 %
icon: foreign 114
418 %
Accommodation Sales icon
Accommodation Sales
icon: star 299,000 €
53 %
Average prices:
Night
34.40 €
0.70 €
Room
92.60 €
2.10 €
RevPAR
28.40 €
10.60 €
Capacity icon
Capacity
icon: establishment 6.0
14 %
icon: room 350
10 %
icon: bed 790
11 %
utilization icon
Utilization
icon: room 31 %
56 %
icon: bed 36 %
58 %

Registered bed nights increased 56 percent

In March 2022, 8,700 registered bed nights were recorded in Varkaus Region (+55.9 %), of which 8,400 nights were spent by domestic visitors and 310 nights by foreigners. Registered domestic bed nights increased 52 percent and registered foreign bed nights increased 440 percent. In total, registered bed nights increased 56 percent from last year's March.

4,600 nights (+97.8 %) were spend by leisure visitors and 4,100 nights (+26.4 %) by business visitors.

Between January and March, 19,600 registered bed nights (+62.1 %) were recorded for domestic visitors and 640 (+196.7 %) for foreigners in Varkaus Region, in total 20,300 (+64.5 %) registered nights.

Registered bed nights

Registered bed nights (Varkaus)

Registered bed nights by country of arrival

Market share 0.5 percent

Total of 1.8 million registered bed nights (+104.5 %) were recorded in the whole country, of which 1.4 million nights (+69.8 %) were spent by domestic visitors and 379,000 nights (+704.4 %) by foreigners.

The market share of Varkaus Region out of total registered bed nights was 0.5 % (-0.2 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 0.1 %.

Comparison of registered bed nights between regions

2,800 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 35 percent compared to earlier year. Of all registered arrivals, 95.9 percent were domestic, and 4.1 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Varkaus Region on average 3.1 nights (+0.43) and foreigners 2.7 nights (+0.09).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 299,000 euro

Registered accommodation sales in March were 299,000 euro (+104,000).

Registered January-March sales were 654,000 euro and they increased 205,000 euro from the previous year.

Average prices

= change at least 10 %
March 2022
Amount
Change jan-March 2022
Amount
Change
Adr (Registered) 93 € 2.3 % 88 € -7.3 %
Bed Night (Registered) 34 € -1.9 % 32 € -11.4 %
Revpar (Registered) 28 € 59.7 % 21 € 41.7 %

Registered accommodation sales

Non-registered accommodation sales

Non-registered accommodation sales (Varkaus)

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

6.0 accommodation establishments (-1)
350 rooms (-39)
790 beds (-97)

Room utilization 30.6 % (+11)
Unsold rooms 240
Bed utilization 35.7 % (+13)

Capacity & Utilization (Varkaus)

Airbnb and Vrbo

21 accommodation establishments (-5)
20 apartments (-4)
35 rooms (-4)

Apartment utilization 42.1 % (-0.65)
Unsold apartments 12

Registered room utilization for establishments

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Business Finland, Statistics Finland

Navitas Kehitys Oy
Wredenkatu 8
78250 Varkaus
Puh. 029 1708 800
toimisto@navitas.fi
varkaus-region logo

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