Värmdö
Accommodation and Travel Stats

December 2019

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Värmdö: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 10,300
55 %
icon: sweden 10,100
57 %
icon: foreign 192
1 %
Visitors icon
Visitors
icon: star 7,300
36 %
icon: sweden 7,200
36 %
icon: foreign 94
27 %
Accommodation Sales icon
Accommodation Sales
icon: star 6.4 mill. SEK
23 %
Average prices:
Night
619.30 SEK
161.70 SEK
Room
1,092.30 SEK
76.20 SEK
RevPAR
300.30 SEK
30.20 SEK
Capacity icon
Capacity
icon: establishment 16
7 %
icon: room 860
18 %
icon: bed 1,400
3 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 55 percent

In December 2019, 10,300 bed nights were recorded in Värmdö (+55.2 %), of which 10,100 nights were spent by domestic visitors and 192 nights by foreigners. Domestic bed nights increased 57 percent and foreign bed nights increased one percent. In total, bed nights increased 55 percent from last year's December.

2,700 rooms (+77.6 %) were booked by leisure visitors and 3,100 rooms (+7.4 %) by business visitors.

Between January and December, 182,000 bed nights (+8.8 %) were recorded for domestic visitors and 13,300 (+14.3 %) for foreigners in Värmdö, in total 195,000 (+9.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.3 percent

Total of 3.5 million bed nights (+0.3 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 764,000 nights (-2.9 %) by foreigners.

The market share of Värmdö out of total bed nights was 0.3 % (+0.1 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.0 %.

7,300 tourists arrived to accommodation

Arrivals to registered accommodation increased 36 percent compared to earlier year. Of all arrivals, 98.7 percent were domestic, and 1.3 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Värmdö on average 1.4 nights (+0.19) and foreigners 2.0 nights (-0.53).

Ferry arrivals from different harbors

Accommodation sales 6.4 million SEK

Registered accommodation sales in December were 6.4 million SEK (+1.2 million).

Registered January-December sales were 131.9 million SEK and they increased 6.5 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 1,100 SEK -6.5 % 1,300 SEK -6.5 %
Bed Night (Registered) 620 SEK -20.7 % 680 SEK -3.7 %
Revpar (Registered) 300 SEK 11.2 % 430 SEK -14.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

16 accommodation establishments (+1)
860 rooms (+132)
1,400 beds (+36)

Room utilization 27.5 % (+4.4)
Unsold rooms 620
Bed utilization 30.2 % (+11)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "värmdö + keyword"

Google searches for "värmdö" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in October was 9.42/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden

More information available in the dashboard

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