Värmdö
Accommodation and Travel Stats

June 2020

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Värmdö: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 17,900
23 %
icon: sweden 17,500
15 %
icon: foreign 360
86 %
Top 3:
United Kingdom
155
17 %
United States
40
84 %
India
35
15 %
Visitors icon
Visitors
icon: star 9,900
31 %
icon: sweden 9,700
24 %
icon: foreign 198
88 %
Accommodation Sales icon
Accommodation Sales
icon: star 7.7 mill. SEK
42 %
Average prices:
Night
429.90 SEK
144.80 SEK
Room
1,112.10 SEK
108.20 SEK
RevPAR
304.00 SEK
164.30 SEK
Capacity icon
Capacity
icon: establishment 24
0 %
icon: room 910
6 %
icon: bed 1,700
5 %
utilization icon
Utilization
icon: room 27 %
29 %
icon: bed 37 %
17 %

17,900 registered bed nights

In June 2020, 17,900 registered bed nights were recorded in Värmdö (-22.5 %), of which 17,500 nights were spent by domestic visitors and 360 nights by foreigners. Registered domestic bed nights decreased 15 percent and registered foreign bed nights decreased 86 percent. In total, registered bed nights decreased 23 percent from last year's June.

Most foreign registered bed nights were recorded for travelers from United Kingdom (155 nights).

5,100 rooms (-8.3 %) were booked by leisure visitors and 1,800 rooms (-66.1 %) by business visitors.

Between January and June, 58,500 registered bed nights (-13.2 %) were recorded for domestic visitors and 1,800 (-63.3 %) for foreigners in Värmdö, in total 60,300 (-16.6 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.5 percent

Total of 3.7 million registered bed nights (-48.4 %) were recorded in the whole country, of which 3.4 million nights (-32.3 %) were spent by domestic visitors and 257,000 nights (-87.6 %) by foreigners.

The market share of Värmdö out of total registered bed nights was 0.5 % (+0.2 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.1 %.

9,900 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 31 percent compared to earlier year. Of all registered arrivals, 98.0 percent were domestic, and 2.0 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Värmdö on average 1.8 nights (+0.19) and foreigners 1.8 nights (+0.19).

Ferry arrivals from different harbors

Accommodation sales 7.7 million SEK

Registered accommodation sales in June were 7.7 million SEK (-5.6 million).

Registered January-June sales were 31.7 million SEK and they decreased 21.8 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 1,100 SEK -8.9 % 1,200 SEK -2.7 %
Bed Night (Registered) 430 SEK -25.2 % 520 SEK -29.0 %
Revpar (Registered) 300 SEK -35.1 % 230 SEK -37.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

24 accommodation establishments (+0)
910 rooms (-59)
1,700 beds (-90)

Room utilization 27.3 % (-11)
Unsold rooms 660
Bed utilization 37.1 % (-7.4)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "värmdö + keyword"

Google searches for "värmdö" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in June was 9.12/10 (+0.02).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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