Värnamo
Accommodation and Travel Stats

September 2020

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Värnamo: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 5,000
29 %
icon: sweden 4,400
25 %
icon: foreign 600
47 %
Visitors icon
Visitors
icon: star 3,500
27 %
icon: sweden 3,100
22 %
icon: foreign 360
53 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.7 mill. SEK
32 %
Average prices:
Night
745.70 SEK
33.90 SEK
Room
1,146.30 SEK
39.20 SEK
RevPAR
429.20 SEK
188.90 SEK
Capacity icon
Capacity
icon: establishment 11
0 %
icon: room 300
0 %
icon: bed 620
0 %
utilization icon
Utilization
icon: room 37 %
33 %
icon: bed 28 %
28 %

5,000 registered bed nights

In September 2020, 5,000 registered bed nights were recorded in Värnamo (-28.8 %), of which 4,400 nights were spent by domestic visitors and 600 nights by foreigners. Registered domestic bed nights decreased 25 percent and registered foreign bed nights decreased 47 percent. In total, registered bed nights decreased 29 percent from last year's September.

1,400 rooms (-15.2 %) were booked by leisure visitors and 1,800 rooms (-43.7 %) by business visitors.

Between January and September, 37,200 registered bed nights (-31.4 %) were recorded for domestic visitors and 4,700 (-72.6 %) for foreigners in Värnamo, in total 41,900 (-41.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.2 percent

Total of 3.1 million registered bed nights (-30.6 %) were recorded in the whole country, of which 2.7 million nights (-19.9 %) were spent by domestic visitors and 441,000 nights (-61.9 %) by foreigners.

The market share of Värnamo out of total registered bed nights was 0.2 % (0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.1 %.

3,500 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 27 percent compared to earlier year. Of all registered arrivals, 89.5 percent were domestic, and 10.5 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Värnamo on average 1.4 nights (-0.06) and foreigners 1.6 nights (+0.18).

Ferry arrivals from different harbors

Accommodation sales 3.7 million SEK

Registered accommodation sales in September were 3.7 million SEK (-1.7 million).

Registered January-September sales were 24.9 million SEK and they decreased 16.0 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 1,100 SEK 3.5 % 1,000 SEK -2.1 %
Bed Night (Registered) 750 SEK -4.4 % 600 SEK 3.9 %
Revpar (Registered) 430 SEK -30.6 % 320 SEK -35.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (+0)
300 rooms (+0)
620 beds (+0)

Room utilization 37.4 % (-18)
Unsold rooms 188
Bed utilization 28.3 % (-11)

Registered room utilization for establishments

Global Google searches for "värnamo + keyword"

Google searches for "värnamo" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 7.95/10 (-0.48).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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