Accommodation and Travel Stats
Värnamo: Tourism in a nutshell
Registered bed nights increased 15 percent
In October 2019, 5,900 bed nights were recorded in Värnamo (+14.6 %), of which 5,000 nights were spent by domestic visitors and 840 nights by foreigners. Domestic bed nights increased 15 percent and foreign bed nights increased 13 percent. In total, bed nights increased 15 percent from last year's October.
Most foreign bed nights were recorded for travelers from Denmark (210 nights).
1,500 rooms (+40.8 %) were booked by leisure visitors and 3,300 rooms (+7.2 %) by business visitors.
Between January and October, 59,200 bed nights (+30.7 %) were recorded for domestic visitors and 18,000 (+18.0 %) for foreigners in Värnamo, in total 77,300 (+27.5 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Bed nights by country of arrival
3,900 tourists arrived to accommodation
Arrivals to registered accommodation increased 19 percent compared to earlier year. Of all arrivals, 86.7 percent were domestic, and 13.3 percent were from foreign countries.
During October, domestic visitors stayed in registered accommodation in Värnamo on average 1.5 nights (-0.11) and foreigners 1.6 nights (+0.24).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 5.1 million SEK
Registered accommodation sales in October were 5.1 million SEK (+409,000).
Registered January-October sales were 46.0 million SEK and they increased 6.4 million euro from the previous year.
|Adr (Registered)||1,100 SEK||-6.2 %||1,000 SEK||-5.8 %|
|Bed Night (Registered)||880 SEK||-5.2 %||600 SEK||-8.8 %|
|Revpar (Registered)||570 SEK||-9.3 %||510 SEK||-7.0 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
9.0 accommodation establishments (+3)
290 rooms (+48)
590 beds (+143)
Room utilization 52.7 % (-1.8)
Unsold rooms 138
Bed utilization 32.3 % (-4.5)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "värnamo"
Global Google searches for "värnamo + keyword"
Google searches for "värnamo" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in October was 8.59/10.
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden