Värnamo
Accommodation and Travel Stats

December 2019

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Värnamo: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 3,800
10 %
icon: sweden 3,200
12 %
icon: foreign 620
3 %
Visitors icon
Visitors
icon: star 2,600
9 %
icon: sweden 2,200
11 %
icon: foreign 360
2 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.0 mill. SEK
10 %
Average prices:
Night
795.40 SEK
2.20 SEK
Room
1,035.00 SEK
49.80 SEK
RevPAR
380.00 SEK
0.70 SEK
Capacity icon
Capacity
icon: establishment 9.0
50 %
icon: room 290
20 %
icon: bed 590
32 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 10 percent

In December 2019, 3,800 bed nights were recorded in Värnamo (+10.1 %), of which 3,200 nights were spent by domestic visitors and 620 nights by foreigners. Domestic bed nights increased 12 percent and foreign bed nights increased three percent. In total, bed nights increased 10 percent from last year's December.

1,200 rooms (+93.6 %) were booked by leisure visitors and 1,700 rooms (-9.0 %) by business visitors.

Between January and December, 67,400 bed nights (+28.7 %) were recorded for domestic visitors and 19,500 (+15.6 %) for foreigners in Värnamo, in total 87,000 (+25.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 3.5 million bed nights (+0.3 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 764,000 nights (-2.9 %) by foreigners.

The market share of Värnamo out of total bed nights was 0.1 % (0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.1 %.

2,600 tourists arrived to accommodation

Arrivals to registered accommodation increased nine percent compared to earlier year. Of all arrivals, 86.1 percent were domestic, and 13.9 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Värnamo on average 1.4 nights (+0.0) and foreigners 1.7 nights (+0.08).

Ferry arrivals from different harbors

Accommodation sales 3.0 million SEK

Registered accommodation sales in December were 3.0 million SEK (+285,000).

Registered January-December sales were 54.1 million SEK and they increased 7.2 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 1,000 SEK -4.6 % 1,000 SEK -5.9 %
Bed Night (Registered) 800 SEK 0.3 % 620 SEK -8.1 %
Revpar (Registered) 380 SEK 0.2 % 500 SEK -6.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

9.0 accommodation establishments (+3)
290 rooms (+48)
590 beds (+143)

Room utilization 36.7 % (+1.7)
Unsold rooms 185
Bed utilization 23.6 % (-2.5)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "värnamo + keyword"

Google searches for "värnamo" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in December was 8.85/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden

More information available in the dashboard

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