Värnamo
Accommodation and Travel Stats

June 2020

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Värnamo: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 4,200
55 %
icon: sweden 3,900
47 %
icon: foreign 320
85 %
Top 3:
Germany
77
88 %
Denmark
33
90 %
Norway
20
84 %
Visitors icon
Visitors
icon: star 2,700
57 %
icon: sweden 2,400
50 %
icon: foreign 220
84 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.3 mill. SEK
48 %
Average prices:
Night
559.90 SEK
80.70 SEK
Room
984.70 SEK
63.90 SEK
RevPAR
274.50 SEK
219.70 SEK
Capacity icon
Capacity
icon: establishment 10
17 %
icon: room 290
5 %
icon: bed 590
7 %
utilization icon
Utilization
icon: room 28 %
41 %
icon: bed 24 %
53 %

4,200 registered bed nights

In June 2020, 4,200 registered bed nights were recorded in Värnamo (-55.5 %), of which 3,900 nights were spent by domestic visitors and 320 nights by foreigners. Registered domestic bed nights decreased 47 percent and registered foreign bed nights decreased 85 percent. In total, registered bed nights decreased 55 percent from last year's June.

Most foreign registered bed nights were recorded for travelers from Germany (77 nights).

1,500 rooms (-42.7 %) were booked by leisure visitors and 860 rooms (-47.7 %) by business visitors.

Between January and June, 16,300 registered bed nights (-45.3 %) were recorded for domestic visitors and 1,900 (-69.7 %) for foreigners in Värnamo, in total 18,300 (-49.6 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.1 percent

Total of 3.7 million registered bed nights (-48.4 %) were recorded in the whole country, of which 3.4 million nights (-32.3 %) were spent by domestic visitors and 257,000 nights (-87.6 %) by foreigners.

The market share of Värnamo out of total registered bed nights was 0.1 % (-0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.1 %.

2,700 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 57 percent compared to earlier year. Of all registered arrivals, 91.9 percent were domestic, and 8.1 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Värnamo on average 1.6 nights (+0.07) and foreigners 1.5 nights (-0.06).

Ferry arrivals from different harbors

Accommodation sales 2.3 million SEK

Registered accommodation sales in June were 2.3 million SEK (-2.2 million).

Registered January-June sales were 14.7 million SEK and they decreased 11.0 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 980 SEK -6.1 % 1,000 SEK 0.5 %
Bed Night (Registered) 560 SEK 16.8 % 800 SEK 13.4 %
Revpar (Registered) 270 SEK -44.5 % 290 SEK -39.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (-2)
290 rooms (-17)
590 beds (-46)

Room utilization 27.9 % (-19)
Unsold rooms 210
Bed utilization 24.1 % (-27)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "värnamo + keyword"

Google searches for "värnamo" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.44/10 (-0.13).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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