Accommodation and Travel Stats
Värnamo: Tourism in a nutshell
Registered bed nights increased 10 percent
In December 2019, 3,800 bed nights were recorded in Värnamo (+10.1 %), of which 3,200 nights were spent by domestic visitors and 620 nights by foreigners. Domestic bed nights increased 12 percent and foreign bed nights increased three percent. In total, bed nights increased 10 percent from last year's December.
1,200 rooms (+93.6 %) were booked by leisure visitors and 1,700 rooms (-9.0 %) by business visitors.
Between January and December, 67,400 bed nights (+28.7 %) were recorded for domestic visitors and 19,500 (+15.6 %) for foreigners in Värnamo, in total 87,000 (+25.5 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Bed nights by country of arrival
2,600 tourists arrived to accommodation
Arrivals to registered accommodation increased nine percent compared to earlier year. Of all arrivals, 86.1 percent were domestic, and 13.9 percent were from foreign countries.
During December, domestic visitors stayed in registered accommodation in Värnamo on average 1.4 nights (+0.0) and foreigners 1.7 nights (+0.08).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 3.0 million SEK
Registered accommodation sales in December were 3.0 million SEK (+285,000).
Registered January-December sales were 54.1 million SEK and they increased 7.2 million euro from the previous year.
|Adr (Registered)||1,000 SEK||-4.6 %||1,000 SEK||-5.9 %|
|Bed Night (Registered)||800 SEK||0.3 %||620 SEK||-8.1 %|
|Revpar (Registered)||380 SEK||0.2 %||500 SEK||-6.5 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
9.0 accommodation establishments (+3)
290 rooms (+48)
590 beds (+143)
Room utilization 36.7 % (+1.7)
Unsold rooms 185
Bed utilization 23.6 % (-2.5)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "värnamo"
Global Google searches for "värnamo + keyword"
Google searches for "värnamo" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in December was 8.85/10.
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden