Värnamo
Accommodation and Travel Stats

October 2019

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Värnamo: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 5,900
15 %
icon: sweden 5,000
15 %
icon: foreign 840
13 %
Top 3:
Denmark
210
29 %
Germany
163
48 %
United Kingdom
56
81 %
Visitors icon
Visitors
icon: star 3,900
19 %
icon: sweden 3,400
23 %
icon: foreign 520
4 %
Accommodation Sales icon
Accommodation Sales
icon: star 5.1 mill. SEK
9 %
Average prices:
Night
875.90 SEK
47.70 SEK
Room
1,072.90 SEK
71.00 SEK
RevPAR
565.90 SEK
58.00 SEK
Capacity icon
Capacity
icon: establishment 9.0
50 %
icon: room 290
20 %
icon: bed 590
32 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 15 percent

In October 2019, 5,900 bed nights were recorded in Värnamo (+14.6 %), of which 5,000 nights were spent by domestic visitors and 840 nights by foreigners. Domestic bed nights increased 15 percent and foreign bed nights increased 13 percent. In total, bed nights increased 15 percent from last year's October.

Most foreign bed nights were recorded for travelers from Denmark (210 nights).

1,500 rooms (+40.8 %) were booked by leisure visitors and 3,300 rooms (+7.2 %) by business visitors.

Between January and October, 59,200 bed nights (+30.7 %) were recorded for domestic visitors and 18,000 (+18.0 %) for foreigners in Värnamo, in total 77,300 (+27.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 4.1 million bed nights (+3.8 %) were recorded in the whole country, of which 3.1 million nights (+5.8 %) were spent by domestic visitors and 936,000 nights (-2.2 %) by foreigners.

The market share of Värnamo out of total bed nights was 0.1 % (0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.1 %.

3,900 tourists arrived to accommodation

Arrivals to registered accommodation increased 19 percent compared to earlier year. Of all arrivals, 86.7 percent were domestic, and 13.3 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Värnamo on average 1.5 nights (-0.11) and foreigners 1.6 nights (+0.24).

Ferry arrivals from different harbors

Accommodation sales 5.1 million SEK

Registered accommodation sales in October were 5.1 million SEK (+409,000).

Registered January-October sales were 46.0 million SEK and they increased 6.4 million euro from the previous year.

Average prices

= change at least 10 %
October 2019
Amount
Change jan-October 2019
Amount
Change
Adr (Registered) 1,100 SEK -6.2 % 1,000 SEK -5.8 %
Bed Night (Registered) 880 SEK -5.2 % 600 SEK -8.8 %
Revpar (Registered) 570 SEK -9.3 % 510 SEK -7.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

9.0 accommodation establishments (+3)
290 rooms (+48)
590 beds (+143)

Room utilization 52.7 % (-1.8)
Unsold rooms 138
Bed utilization 32.3 % (-4.5)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "värnamo + keyword"

Google searches for "värnamo" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in October was 8.59/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden

More information available in the dashboard

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