Accommodation and Travel Stats
Värnamo: Tourism in a nutshell
2,800 registered bed nights
In March 2020, 2,800 bed nights were recorded in Värnamo (-42.1 %), of which 2,500 nights were spent by domestic visitors and 250 nights by foreigners. Domestic bed nights decreased 37 percent and foreign bed nights decreased 69 percent. In total, bed nights decreased 42 percent from last year's March.
720 rooms (-10.7 %) were booked by leisure visitors and 1,700 rooms (-45.1 %) by business visitors.
Between January and March, 9,100 bed nights (-19.0 %) were recorded for domestic visitors and 1,400 (-38.2 %) for foreigners in Värnamo, in total 10,500 (-22.3 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Bed nights by country of arrival
1,800 tourists arrived to accommodation
Arrivals to registered accommodation decreased 34 percent compared to earlier year. Of all arrivals, 92.3 percent were domestic, and 7.7 percent were from foreign countries.
During March, domestic visitors stayed in registered accommodation in Värnamo on average 1.5 nights (-0.14) and foreigners 1.8 nights (-0.73).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 2.6 million SEK
Registered accommodation sales in March were 2.6 million SEK (-1.5 million).
Registered January-March sales were 9.2 million SEK and they decreased 2.1 million euro from the previous year.
|Adr (Registered)||1,100 SEK||3.4 %||1,000 SEK||0.4 %|
|Bed Night (Registered)||940 SEK||10.6 %||870 SEK||4.3 %|
|Revpar (Registered)||300 SEK||-33.6 %||360 SEK||-16.6 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
9.0 accommodation establishments (+1)
290 rooms (-1)
590 beds (+22)
Room utilization 27.8 % (-16)
Unsold rooms 210
Bed utilization 15.5 % (-12)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "värnamo"
Global Google searches for "värnamo + keyword"
Google searches for "värnamo" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in March was 8.65/10 (+0.44).
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden