Värnamo
Accommodation and Travel Stats

September 2019

Värnamo: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 7,000
30 %
icon: sweden 5,900
41 %
icon: foreign 1,100
6 %
Visitors icon
Visitors
icon: star 4,800
36 %
icon: sweden 4,000
45 %
icon: foreign 770
3 %
Accommodation Sales icon
Accommodation Sales
icon: star 5.5 mill. SEK
17 %
Average prices:
Night
779.60 SEK
85.00 SEK
Room
1,107.10 SEK
60.70 SEK
RevPAR
618.10 SEK
17.70 SEK
Capacity icon
Capacity
icon: establishment 11
57 %
icon: room 300
22 %
icon: bed 620
38 %
utilization icon
Utilization
icon: room 56 %
3 %
icon: bed 39 %
2 %

Registered bed nights increased 30 percent

In September 2019, 7,000 registered bed nights were recorded in Värnamo (+30.3 %), of which 5,900 nights were spent by domestic visitors and 1,100 nights by foreigners. Registered domestic bed nights increased 41 percent and registered foreign bed nights decreased six percent. In total, registered bed nights increased 30 percent from last year's September.

1,600 rooms (+52.5 %) were booked by leisure visitors and 3,300 rooms (+13.3 %) by business visitors.

Between January and September, 54,200 registered bed nights (+32.4 %) were recorded for domestic visitors and 17,200 (+18.3 %) for foreigners in Värnamo, in total 71,400 (+28.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.2 percent

Total of 4.5 million registered bed nights (+2.0 %) were recorded in the whole country, of which 3.4 million nights (+3.2 %) were spent by domestic visitors and 1.2 million nights (-1.1 %) by foreigners.

The market share of Värnamo out of total registered bed nights was 0.2 % (0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.1 %.

4,800 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 36 percent compared to earlier year. Of all registered arrivals, 83.8 percent were domestic, and 16.2 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Värnamo on average 1.5 nights (-0.04) and foreigners 1.5 nights (-0.14).

Ferry arrivals from different harbors

Accommodation sales 5.5 million SEK

Registered accommodation sales in September were 5.5 million SEK (+813,000).

Registered January-September sales were 40.9 million SEK and they increased 6.0 million euro from the previous year.

Average prices

= change at least 10 %
September 2019
Amount
Change jan-September 2019
Amount
Change
Adr (Registered) 1,100 SEK -5.2 % 1,000 SEK -5.7 %
Bed Night (Registered) 780 SEK -9.8 % 570 SEK -8.9 %
Revpar (Registered) 620 SEK -2.8 % 500 SEK -6.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (+4)
300 rooms (+55)
620 beds (+169)

Room utilization 55.8 % (+1.4)
Unsold rooms 133
Bed utilization 39.4 % (-0.66)

Registered room utilization for establishments

Global Google searches for "värnamo + keyword"

Google searches for "värnamo" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 8.43/10.

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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