Värnamo
Accommodation and Travel Stats

November 2019

Värnamo: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 5,900
13 %
icon: sweden 5,000
19 %
icon: foreign 880
13 %
Visitors icon
Visitors
icon: star 3,700
7 %
icon: sweden 3,200
9 %
icon: foreign 530
5 %
Accommodation Sales icon
Accommodation Sales
icon: star 5.0 mill. SEK
10 %
Average prices:
Night
847.90 SEK
22.00 SEK
Room
1,045.30 SEK
81.50 SEK
RevPAR
583.10 SEK
38.10 SEK
Capacity icon
Capacity
icon: establishment 8.0
33 %
icon: room 290
18 %
icon: bed 570
26 %
utilization icon
Utilization
icon: room 0.56
1 %
icon: bed 0.35
9 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 13 percent

In November 2019, 5,900 bed nights were recorded in Värnamo (+12.9 %), of which 5,000 nights were spent by domestic visitors and 880 nights by foreigners. Domestic bed nights increased 19 percent and foreign bed nights decreased 13 percent. In total, bed nights increased 13 percent from last year's November.

1,500 rooms (+42.3 %) were booked by leisure visitors and 3,300 rooms (+10.2 %) by business visitors.

Between January and November, 64,300 bed nights (+29.7 %) were recorded for domestic visitors and 18,900 (+16.1 %) for foreigners in Värnamo, in total 83,200 (+26.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.2 percent

Total of 3.6 million bed nights (+3.1 %) were recorded in the whole country, of which 2.9 million nights (+5.9 %) were spent by domestic visitors and 731,000 nights (-6.7 %) by foreigners.

The market share of Värnamo out of total bed nights was 0.2 % (0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.1 %.

3,700 tourists arrived to accommodation

Arrivals to registered accommodation increased seven percent compared to earlier year. Of all arrivals, 85.7 percent were domestic, and 14.3 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Värnamo on average 1.6 nights (+0.13) and foreigners 1.7 nights (-0.14).

Ferry arrivals from different harbors

Accommodation sales 5.0 million SEK

Registered accommodation sales in November were 5.0 million SEK (+458,000).

Registered January-November sales were 51.0 million SEK and they increased 6.9 million euro from the previous year.

Average prices

= change at least 10 %
November 2019
Amount
Change jan-November 2019
Amount
Change
Adr (Registered) 1,000 SEK -7.2 % 1,000 SEK -6.0 %
Bed Night (Registered) 850 SEK -2.5 % 610 SEK -8.5 %
Revpar (Registered) 580 SEK -6.1 % 520 SEK -7.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

8.0 accommodation establishments (+2)
290 rooms (+45)
570 beds (+117)

Room utilization 55.8 % (+0.65)
Unsold rooms 128
Bed utilization 35.3 % (-3.6)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "värnamo + keyword"

Google searches for "värnamo" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in November was 8.53/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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