Accommodation and Travel Stats
Värnamo: Tourism in a nutshell
Registered bed nights increased 13 percent
In November 2019, 5,900 bed nights were recorded in Värnamo (+12.9 %), of which 5,000 nights were spent by domestic visitors and 880 nights by foreigners. Domestic bed nights increased 19 percent and foreign bed nights decreased 13 percent. In total, bed nights increased 13 percent from last year's November.
1,500 rooms (+42.3 %) were booked by leisure visitors and 3,300 rooms (+10.2 %) by business visitors.
Between January and November, 64,300 bed nights (+29.7 %) were recorded for domestic visitors and 18,900 (+16.1 %) for foreigners in Värnamo, in total 83,200 (+26.4 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Bed nights by country of arrival
3,700 tourists arrived to accommodation
Arrivals to registered accommodation increased seven percent compared to earlier year. Of all arrivals, 85.7 percent were domestic, and 14.3 percent were from foreign countries.
During November, domestic visitors stayed in registered accommodation in Värnamo on average 1.6 nights (+0.13) and foreigners 1.7 nights (-0.14).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 5.0 million SEK
Registered accommodation sales in November were 5.0 million SEK (+458,000).
Registered January-November sales were 51.0 million SEK and they increased 6.9 million euro from the previous year.
|Adr (Registered)||1,000 SEK||-7.2 %||1,000 SEK||-6.0 %|
|Bed Night (Registered)||850 SEK||-2.5 %||610 SEK||-8.5 %|
|Revpar (Registered)||580 SEK||-6.1 %||520 SEK||-7.0 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
8.0 accommodation establishments (+2)
290 rooms (+45)
570 beds (+117)
Room utilization 55.8 % (+0.65)
Unsold rooms 128
Bed utilization 35.3 % (-3.6)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "värnamo"
Global Google searches for "värnamo + keyword"
Google searches for "värnamo" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in November was 8.53/10.
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden