Värnamo
Accommodation and Travel Stats

August 2020

Värnamo: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 7,300
33 %
icon: sweden 6,400
14 %
icon: foreign 890
74 %
Visitors icon
Visitors
icon: star 5,000
31 %
icon: sweden 4,400
15 %
icon: foreign 590
71 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.0 mill. SEK
36 %
Average prices:
Night
418.20 SEK
24.60 SEK
Room
957.10 SEK
65.40 SEK
RevPAR
346.90 SEK
161.10 SEK
Capacity icon
Capacity
icon: establishment 11
8 %
icon: room 300
3 %
icon: bed 620
3 %
utilization icon
Utilization
icon: room 36 %
27 %
icon: bed 41 %
28 %

7,300 registered bed nights

In August 2020, 7,300 registered bed nights were recorded in Värnamo (-32.5 %), of which 6,400 nights were spent by domestic visitors and 890 nights by foreigners. Registered domestic bed nights decreased 14 percent and registered foreign bed nights decreased 74 percent. In total, registered bed nights decreased 33 percent from last year's August.

2,500 rooms (-21.4 %) were booked by leisure visitors and 680 rooms (-54.3 %) by business visitors.

Between January and August, 32,800 registered bed nights (-32.2 %) were recorded for domestic visitors and 4,100 (-74.4 %) for foreigners in Värnamo, in total 36,900 (-42.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.1 percent

Total of 6.0 million registered bed nights (-31.9 %) were recorded in the whole country, of which 5.4 million nights (-11.3 %) were spent by domestic visitors and 638,000 nights (-77.1 %) by foreigners.

The market share of Värnamo out of total registered bed nights was 0.1 % (-0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.1 %.

5,000 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 31 percent compared to earlier year. Of all registered arrivals, 88.3 percent were domestic, and 11.7 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Värnamo on average 1.4 nights (+0.02) and foreigners 1.5 nights (-0.13).

Ferry arrivals from different harbors

Accommodation sales 3.0 million SEK

Registered accommodation sales in August were 3.0 million SEK (-1.7 million).

Registered January-August sales were 21.2 million SEK and they decreased 14.2 million euro from the previous year.

Average prices

= change at least 10 %
August 2020
Amount
Change jan-August 2020
Amount
Change
Adr (Registered) 960 SEK -6.4 % 1,000 SEK -3.1 %
Bed Night (Registered) 420 SEK -5.6 % 570 SEK 4.5 %
Revpar (Registered) 350 SEK -31.7 % 310 SEK -36.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (-1)
300 rooms (-10)
620 beds (-20)

Room utilization 36.2 % (-13)
Unsold rooms 191
Bed utilization 40.7 % (-16)

Registered room utilization for establishments

Global Google searches for "värnamo + keyword"

Google searches for "värnamo" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction (July)

Average customer satisfaction score on Booking.com given by accommodation customers in July was 7.25/10 (-1.3).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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