Accommodation and Travel Stats
Värnamo: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
4,600 registered bed nights
In October 2020, 4,600 registered bed nights were recorded in Värnamo (-21.9 %), of which 4,100 nights were spent by domestic visitors and 460 nights by foreigners. Registered domestic bed nights decreased 18 percent and registered foreign bed nights decreased 46 percent. In total, registered bed nights decreased 22 percent from last year's October.
1,400 rooms (-5.6 %) were booked by leisure visitors and 2,000 rooms (-40.2 %) by business visitors.
Between January and October, 41,300 registered bed nights (-30.3 %) were recorded for domestic visitors and 5,200 (-71.4 %) for foreigners in Värnamo, in total 46,500 (-39.9 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Registered bed nights by country of arrival
3,100 tourists arrived to registered accommodation
Arrivals to registered accommodation decreased 21 percent compared to earlier year. Of all registered arrivals, 93.3 percent were domestic, and 6.7 percent were from foreign countries.
During October, domestic visitors stayed in registered accommodation in Värnamo on average 1.4 nights (-0.05) and foreigners 2.2 nights (+0.59).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 3.8 million SEK
Registered accommodation sales in October were 3.8 million SEK (-1.3 million).
Registered January-October sales were 28.7 million SEK and they decreased 17.3 million euro from the previous year.
|Adr (Registered)||1,100 SEK||4.5 %||1,000 SEK||-1.2 %|
|Bed Night (Registered)||830 SEK||-5.5 %||620 SEK||3.8 %|
|Revpar (Registered)||420 SEK||-24.9 %||330 SEK||-34.3 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
10 accommodation establishments (+1)
300 rooms (+7)
620 beds (+26)
Room utilization 37.9 % (-15)
Unsold rooms 186
Bed utilization 25.2 % (-7.1)
Registered room utilization for establishments
Global Google searches for "värnamo"
Global Google searches for "värnamo + keyword"
Google searches for "värnamo" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction
Average customer satisfaction score on Booking.com given by accommodation customers in October was 8.29/10 (-0.3).
Accommodation customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden