Värnamo
Accommodation and Travel Stats

October 2020

Värnamo: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 4,600
22 %
icon: sweden 4,100
18 %
icon: foreign 460
46 %
Visitors icon
Visitors
icon: star 3,100
21 %
icon: sweden 2,900
15 %
icon: foreign 210
60 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.8 mill. SEK
26 %
Average prices:
Night
827.70 SEK
48.20 SEK
Room
1,121.40 SEK
48.50 SEK
RevPAR
424.90 SEK
141.00 SEK
Capacity icon
Capacity
icon: establishment 10
11 %
icon: room 300
2 %
icon: bed 620
4 %
utilization icon
Utilization
icon: room 38 %
28 %
icon: bed 25 %
22 %

4,600 registered bed nights

In October 2020, 4,600 registered bed nights were recorded in Värnamo (-21.9 %), of which 4,100 nights were spent by domestic visitors and 460 nights by foreigners. Registered domestic bed nights decreased 18 percent and registered foreign bed nights decreased 46 percent. In total, registered bed nights decreased 22 percent from last year's October.

1,400 rooms (-5.6 %) were booked by leisure visitors and 2,000 rooms (-40.2 %) by business visitors.

Between January and October, 41,300 registered bed nights (-30.3 %) were recorded for domestic visitors and 5,200 (-71.4 %) for foreigners in Värnamo, in total 46,500 (-39.9 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.1 percent

Total of 3.1 million registered bed nights (-23.1 %) were recorded in the whole country, of which 2.7 million nights (-14.5 %) were spent by domestic visitors and 449,000 nights (-52.0 %) by foreigners.

The market share of Värnamo out of total registered bed nights was 0.1 % (0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.1 %.

3,100 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 21 percent compared to earlier year. Of all registered arrivals, 93.3 percent were domestic, and 6.7 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Värnamo on average 1.4 nights (-0.05) and foreigners 2.2 nights (+0.59).

Ferry arrivals from different harbors

Accommodation sales 3.8 million SEK

Registered accommodation sales in October were 3.8 million SEK (-1.3 million).

Registered January-October sales were 28.7 million SEK and they decreased 17.3 million euro from the previous year.

Average prices

= change at least 10 %
October 2020
Amount
Change jan-October 2020
Amount
Change
Adr (Registered) 1,100 SEK 4.5 % 1,000 SEK -1.2 %
Bed Night (Registered) 830 SEK -5.5 % 620 SEK 3.8 %
Revpar (Registered) 420 SEK -24.9 % 330 SEK -34.3 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (+1)
300 rooms (+7)
620 beds (+26)

Room utilization 37.9 % (-15)
Unsold rooms 186
Bed utilization 25.2 % (-7.1)

Registered room utilization for establishments

Global Google searches for "värnamo + keyword"

Google searches for "värnamo" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in October was 8.29/10 (-0.3).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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