Västerbotten County
Accommodation and Travel Stats

April 2020

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Västerbotten County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 47,900
63 %
icon: sweden 46,100
58 %
icon: foreign 1,800
90 %
Accommodation Sales icon
Accommodation Sales
icon: star 14.1 mill. SEK
70 %
Average prices:
Night
294.60 SEK
72.20 SEK
Room
699.00 SEK
112.00 SEK
RevPAR
122.70 SEK
242.20 SEK
Capacity icon
Capacity
icon: establishment 102
1 %
icon: room 3,600
4 %
icon: bed 9,000
3 %
utilization icon
Utilization
icon: room 0.18
61 %
icon: bed 0.11
67 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

47,900 registered bed nights

In April 2020, 47,900 bed nights were recorded in Västerbotten County (-62.9 %), of which 46,100 nights were spent by domestic visitors and 1,800 nights by foreigners. Domestic bed nights decreased 58 percent and foreign bed nights decreased 90 percent. In total, bed nights decreased 63 percent from last year's April.

Between January and April, 326,000 bed nights (-23.8 %) were recorded for domestic visitors and 52,800 (-29.7 %) for foreigners in Västerbotten County, in total 379,000 (-24.7 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 3.7 percent

Total of 1.3 million bed nights (-69.7 %) were recorded in the whole country, of which 1.2 million nights (-64.5 %) were spent by domestic visitors and 117,000 nights (-87.7 %) by foreigners.

The market share of Västerbotten County out of total bed nights was 3.7 % (+0.7 percentage points), out of domestic bed nights 3.9 % and foreign bed nights 1.5 %.

Ferry arrivals from different harbors

Accommodation sales 14.1 million SEK

Registered accommodation sales in April were 14.1 million SEK (-33.2 million).

Registered January-April sales were 142.0 million SEK and they decreased 47.9 million euro from the previous year.

Average prices

= change at least 10 %
April 2020
Amount
Change jan-April 2020
Amount
Change
Adr (Registered) 700 SEK -13.8 % 810 SEK 0.5 %
Bed Night (Registered) 290 SEK -19.7 % 380 SEK -0.7 %
Revpar (Registered) 123 SEK -66.4 % 300 SEK -21.8 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

102 accommodation establishments (+1)
3,600 rooms (-166)
9,000 beds (-300)

Room utilization 17.6 % (-27)
Unsold rooms 3,000
Bed utilization 10.6 % (-21)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "västerbotten county + keyword"

Google searches for "västerbotten county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available at the dashboard

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