Västerbotten County
Accommodation and Travel Stats

February 2020

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Västerbotten County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 136,000
9 %
icon: sweden 112,000
7 %
icon: foreign 24,100
16 %
Top 3:
Norway
6,800
22 %
Finland
5,200
46 %
Germany
2,900
9 %
Accommodation Sales icon
Accommodation Sales
icon: star 56.1 mill. SEK
12 %
Average prices:
Night
413.80 SEK
13.20 SEK
Room
855.00 SEK
30.00 SEK
RevPAR
483.30 SEK
49.00 SEK
Capacity icon
Capacity
icon: establishment 99
1 %
icon: room 3,800
0 %
icon: bed 9,300
3 %
utilization icon
Utilization
icon: room 0.57
7 %
icon: bed 0.38
8 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased nine percent

In February 2020, 136,000 bed nights were recorded in Västerbotten County (+8.5 %), of which 112,000 nights were spent by domestic visitors and 24,100 nights by foreigners. Domestic bed nights increased seven percent and foreign bed nights increased 16 percent. In total, bed nights increased nine percent from last year's February.

Most foreign bed nights were recorded for travelers from Norway (6,800 nights).

Between January and February, 194,000 bed nights (+0.8 %) were recorded for domestic visitors and 38,500 (+10.8 %) for foreigners in Västerbotten County, in total 233,000 (+2.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 3.1 percent

Total of 4.4 million bed nights (+2.4 %) were recorded in the whole country, of which 3.5 million nights (+3.9 %) were spent by domestic visitors and 928,000 nights (-2.8 %) by foreigners.

The market share of Västerbotten County out of total bed nights was 3.1 % (+0.2 percentage points), out of domestic bed nights 3.2 % and foreign bed nights 2.6 %.

Ferry arrivals from different harbors

Accommodation sales 56.1 million SEK

Registered accommodation sales in February were 56.1 million SEK (+6.1 million).

Registered January-February sales were 93.5 million SEK and they increased 4.1 million euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 860 SEK 3.6 % 820 SEK 1.3 %
Revpar (Registered) 480 SEK 11.3 % 390 SEK 4.2 %
Bed Night (Registered) 410 SEK 3.3 % 400 SEK 2.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

99 accommodation establishments (-1)
3,800 rooms (-17)
9,300 beds (+230)

Room utilization 56.5 % (+3.9)
Unsold rooms 1,600
Bed utilization 37.9 % (+2.7)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "västerbotten county + keyword"

Google searches for "västerbotten county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available at the dashboard

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