Västerbotten County
Accommodation and Travel Stats

June 2020

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Västerbotten County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 103,000
46 %
icon: sweden 96,600
30 %
icon: foreign 6,300
88 %
Top 3:
Germany
1,700
82 %
Denmark
1,300
90 %
Switzerland
540
64 %
Accommodation Sales icon
Accommodation Sales
icon: star 21.9 mill. SEK
58 %
Average prices:
Night
212.40 SEK
58.60 SEK
Room
709.00 SEK
126.00 SEK
RevPAR
204.00 SEK
244.60 SEK
Capacity icon
Capacity
icon: establishment 99
3 %
icon: room 3,300
8 %
icon: bed 8,600
4 %
utilization icon
Utilization
icon: room 29 %
46 %
icon: bed 18 %
52 %

103,000 registered bed nights

In June 2020, 103,000 registered bed nights were recorded in Västerbotten County (-46.4 %), of which 96,600 nights were spent by domestic visitors and 6,300 nights by foreigners. Registered domestic bed nights decreased 30 percent and registered foreign bed nights decreased 88 percent. In total, registered bed nights decreased 46 percent from last year's June.

Most foreign registered bed nights were recorded for travelers from Germany (1,700 nights).

Between January and June, 478,000 registered bed nights (-28.7 %) were recorded for domestic visitors and 62,900 (-57.2 %) for foreigners in Västerbotten County, in total 541,000 (-33.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 2.8 percent

Total of 3.7 million registered bed nights (-48.4 %) were recorded in the whole country, of which 3.4 million nights (-32.3 %) were spent by domestic visitors and 257,000 nights (-87.6 %) by foreigners.

The market share of Västerbotten County out of total registered bed nights was 2.8 % (+0.1 percentage points), out of domestic bed nights 2.8 % and foreign bed nights 2.5 %.

Ferry arrivals from different harbors

Accommodation sales 21.9 million SEK

Registered accommodation sales in June were 21.9 million SEK (-30.2 million).

Registered January-June sales were 178.9 million SEK and they decreased 111.0 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 710 SEK -15.1 % 780 SEK -3.6 %
Bed Night (Registered) 210 SEK -21.6 % 330 SEK -6.8 %
Revpar (Registered) 200 SEK -54.5 % 260 SEK -35.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

99 accommodation establishments (-3)
3,300 rooms (-300)
8,600 beds (-320)

Room utilization 28.8 % (-25)
Unsold rooms 2,400
Bed utilization 17.8 % (-19)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "västerbotten county + keyword"

Google searches for "västerbotten county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

More information available at the dashboard

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