Västerbotten County
Accommodation and Travel Stats

November 2019


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Västerbotten County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 103,000
5 %
icon: sweden 93,500
2 %
icon: foreign 9,900
25 %
Accommodation Sales icon
Accommodation Sales
icon: star 49.4 mill. SEK
2 %
Average prices:
477.50 SEK
29.20 SEK
829.00 SEK
4.00 SEK
439.90 SEK
10.20 SEK
Capacity icon
icon: establishment 91
1 %
icon: room 3,600
1 %
icon: bed 8,600
2 %

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



103,000 registered bed nights

In November 2019, 103,000 bed nights were recorded in Västerbotten County (-4.5 %), of which 93,500 nights were spent by domestic visitors and 9,900 nights by foreigners. Domestic bed nights decreased two percent and foreign bed nights decreased 25 percent. In total, bed nights decreased five percent from last year's November.

Between January and November, 1.4 million bed nights (+2.8 %) were recorded for domestic visitors and 422,000 (+1.4 %) for foreigners in Västerbotten County, in total 1.8 million (+2.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 2.8 percent

Total of 3.6 million bed nights (+3.1 %) were recorded in the whole country, of which 2.9 million nights (+5.9 %) were spent by domestic visitors and 731,000 nights (-6.7 %) by foreigners.

The market share of Västerbotten County out of total bed nights was 2.8 % (-0.2 percentage points), out of domestic bed nights 3.2 % and foreign bed nights 1.4 %.

Ferry arrivals from different harbors

Accommodation sales 49.4 million SEK

Registered accommodation sales in November were 49.4 million SEK (+818,000).

Registered January-November sales were 554.3 million SEK and they increased 15.9 million euro from the previous year.

Average prices

= change at least 10 %
November 2019
Change jan-November 2019
Adr (Registered) 830 SEK 0.5 % 810 SEK 0.7 %
Bed Night (Registered) 480 SEK 6.5 % 310 SEK 0.5 %
Revpar (Registered) 440 SEK 2.4 % 420 SEK 1.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

91 accommodation establishments (+1)
3,600 rooms (-31)
8,600 beds (+200)

Room utilization 53.1 % (+0.98)
Unsold rooms 1,700
Bed utilization 33.3 % (-0.5)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "västerbotten county + keyword"

Google searches for "västerbotten county" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available in the dashboard