Västerbotten County
Accommodation and Travel Stats

September 2020

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Västerbotten County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 105,000
20 %
icon: sweden 95,100
12 %
icon: foreign 9,900
57 %
Top 3:
Germany
1,900
54 %
Poland
1,400
45 %
Denmark
790
42 %
Accommodation Sales icon
Accommodation Sales
icon: star 40.7 mill. SEK
26 %
Average prices:
Night
387.50 SEK
33.30 SEK
Room
734.00 SEK
123.00 SEK
RevPAR
356.10 SEK
122.60 SEK
Capacity icon
Capacity
icon: establishment 103
4 %
icon: room 3,500
1 %
icon: bed 8,900
1 %
utilization icon
Utilization
icon: room 49 %
13 %
icon: bed 29 %
16 %

105,000 registered bed nights

In September 2020, 105,000 registered bed nights were recorded in Västerbotten County (-20.0 %), of which 95,100 nights were spent by domestic visitors and 9,900 nights by foreigners. Registered domestic bed nights decreased 12 percent and registered foreign bed nights decreased 57 percent. In total, registered bed nights decreased 20 percent from last year's September.

Most foreign registered bed nights were recorded for travelers from Germany (1,900 nights).

Between January and September, 938,000 registered bed nights (-19.6 %) were recorded for domestic visitors and 93,500 (-76.5 %) for foreigners in Västerbotten County, in total 1.0 million (-34.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 3.4 percent

Total of 3.1 million registered bed nights (-30.6 %) were recorded in the whole country, of which 2.7 million nights (-19.9 %) were spent by domestic visitors and 441,000 nights (-61.9 %) by foreigners.

The market share of Västerbotten County out of total registered bed nights was 3.4 % (+0.4 percentage points), out of domestic bed nights 3.5 % and foreign bed nights 2.3 %.

Ferry arrivals from different harbors

Accommodation sales 40.7 million SEK

Registered accommodation sales in September were 40.7 million SEK (-14.5 million).

Registered January-September sales were 291.3 million SEK and they decreased 157.0 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 730 SEK -14.4 % 750 SEK -6.0 %
Bed Night (Registered) 390 SEK -7.9 % 280 SEK -1.3 %
Revpar (Registered) 360 SEK -25.6 % 280 SEK -31.8 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

103 accommodation establishments (+4)
3,500 rooms (-38)
8,900 beds (+122)

Room utilization 48.5 % (-7.3)
Unsold rooms 1,800
Bed utilization 28.6 % (-5.4)

Registered room utilization for establishments

Global Google searches for "västerbotten county + keyword"

Google searches for "västerbotten county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

More information available at the dashboard

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