Västernorrland County
Accommodation and Travel Stats

September 2021

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Västernorrland County: Tourism in a nutshell

icon: star 94,600
14 %
icon: sweden 84,900
10 %
icon: foreign 9,700
59 %
Top 3:
Germany
1,800
6 %
Poland
1,500
2,325 %
Denmark
1,100
128 %
icon: star 47.6 mill. SEK
14 %
Average prices:
Night
502.80 SEK
1.00 SEK
Room
823.00 SEK
4.00 SEK
RevPAR
438.30 SEK
18.90 SEK
icon: establishment 84
4 %
icon: room 3,400
8 %
icon: bed 8,100
10 %
icon: room 53 %
4 %
icon: bed 34 %
6 %

Registered bed nights increased 14 percent

In September 2021, 94,600 registered bed nights were recorded in Västernorrland County (+14.0 %), of which 84,900 nights were spent by domestic visitors and 9,700 nights by foreigners. Registered domestic bed nights increased 10 percent and registered foreign bed nights increased 59 percent. In total, registered bed nights increased 14 percent from last year's September.

Most foreign registered bed nights were recorded for travelers from Germany (1,800 nights).

Between January and September, 901,000 registered bed nights (+13.5 %) were recorded for domestic visitors and 87,600 (+80.6 %) for foreigners in Västernorrland County, in total 988,000 (+17.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 2.3 percent

Total of 4.1 million registered bed nights (+30.6 %) were recorded in the whole country, of which 3.4 million nights (+24.9 %) were spent by domestic visitors and 723,000 nights (+65.9 %) by foreigners.

The market share of Västernorrland County out of total registered bed nights was 2.3 % (-0.3 percentage points), out of domestic bed nights 2.5 % and foreign bed nights 1.3 %.

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 47.6 million SEK

Registered accommodation sales in September were 47.6 million SEK (+5.9 million).

Registered January-September sales were 308.0 million SEK and they increased 37.7 million euro from the previous year.

Average prices

= change at least 10 %
September 2021
Amount
Change jan-September 2021
Amount
Change
Adr (Registered) 820 SEK 0.5 % 790 SEK -1.4 %
Bed Night (Registered) 500 SEK 0.2 % 310 SEK -3.0 %
Revpar (Registered) 440 SEK 4.5 % 340 SEK 8.8 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

84 accommodation establishments (+3)
3,400 rooms (+260)
8,100 beds (+760)

Room utilization 53.3 % (+2.0)
Unsold rooms 1,600
Bed utilization 34.0 % (+1.9)

Registered room utilization for establishments

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

More information available at the dashboard

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