Västernorrland County
Accommodation and Travel Stats

April 2020

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Västernorrland County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 27,200
59 %
icon: sweden 25,300
57 %
icon: foreign 1,900
77 %
Top 3:
United States
200
69 %
Denmark
146
68 %
Germany
142
62 %
Accommodation Sales icon
Accommodation Sales
icon: star 10.9 mill. SEK
70 %
Average prices:
Night
401.50 SEK
150.60 SEK
Room
682.00 SEK
196.00 SEK
RevPAR
119.30 SEK
292.60 SEK
Capacity icon
Capacity
icon: establishment 72
1 %
icon: room 2,900
1 %
icon: bed 6,500
3 %
utilization icon
Utilization
icon: room 0.17
63 %
icon: bed 0.11
66 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

27,200 registered bed nights

In April 2020, 27,200 bed nights were recorded in Västernorrland County (-59.3 %), of which 25,300 nights were spent by domestic visitors and 1,900 nights by foreigners. Domestic bed nights decreased 57 percent and foreign bed nights decreased 77 percent. In total, bed nights decreased 59 percent from last year's April.

Most foreign bed nights were recorded for travelers from United States (200 nights).

Between January and April, 192,000 bed nights (-19.2 %) were recorded for domestic visitors and 16,800 (-33.8 %) for foreigners in Västernorrland County, in total 209,000 (-20.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 2.1 percent

Total of 1.3 million bed nights (-69.7 %) were recorded in the whole country, of which 1.2 million nights (-64.5 %) were spent by domestic visitors and 117,000 nights (-87.7 %) by foreigners.

The market share of Västernorrland County out of total bed nights was 2.1 % (+0.5 percentage points), out of domestic bed nights 2.2 % and foreign bed nights 1.6 %.

Ferry arrivals from different harbors

Accommodation sales 10.9 million SEK

Registered accommodation sales in April were 10.9 million SEK (-26.0 million).

Registered January-April sales were 102.9 million SEK and they decreased 41.4 million euro from the previous year.

Average prices

= change at least 10 %
April 2020
Amount
Change jan-April 2020
Amount
Change
Adr (Registered) 680 SEK -22.3 % 810 SEK -7.1 %
Bed Night (Registered) 400 SEK -27.3 % 490 SEK -10.2 %
Revpar (Registered) 119 SEK -71.0 % 270 SEK -31.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

72 accommodation establishments (-1)
2,900 rooms (+26)
6,500 beds (+163)

Room utilization 17.5 % (-29)
Unsold rooms 2,400
Bed utilization 10.9 % (-21)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "västernorrland county + keyword"

Google searches for "västernorrland county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available at the dashboard

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