Västernorrland County
Accommodation and Travel Stats

January 2020


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Västernorrland County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 62,900
6 %
icon: sweden 57,600
6 %
icon: foreign 5,200
11 %
Top 3:
237 %
United States
19 %
United Kingdom
271 %
Accommodation Sales icon
Accommodation Sales
icon: star 30.9 mill. SEK
5 %
Average prices:
491.30 SEK
55.60 SEK
815.00 SEK
48.00 SEK
317.90 SEK
25.00 SEK
Capacity icon
icon: establishment 73
6 %
icon: room 3,100
3 %
icon: bed 6,600
4 %
utilization icon
icon: room 0.39
2 %
icon: bed 0.27
1 %

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



Registered bed nights increased six percent

In January 2020, 62,900 bed nights were recorded in Västernorrland County (+6.1 %), of which 57,600 nights were spent by domestic visitors and 5,200 nights by foreigners. Domestic bed nights increased six percent and foreign bed nights increased 11 percent. In total, bed nights increased six percent from last year's January.

Most foreign bed nights were recorded for travelers from Poland (580 nights).

Registered bed nights

Bed nights by country of arrival

Market share 1.6 percent

Total of 3.9 million bed nights (+2.2 %) were recorded in the whole country, of which 3.1 million nights (+2.9 %) were spent by domestic visitors and 798,000 nights (-0.1 %) by foreigners.

The market share of Västernorrland County out of total bed nights was 1.6 % (+0.1 percentage points), out of domestic bed nights 1.9 % and foreign bed nights 0.7 %.

Ferry arrivals from different harbors

Accommodation sales 30.9 million SEK

Registered accommodation sales in January were 30.9 million SEK (-1.5 million).

Average prices

= change at least 10 %
January 2020
Adr (Registered) 810 SEK -5.6 %
Bed Night (Registered) 490 SEK -10.2 %
Revpar (Registered) 320 SEK -7.3 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

73 accommodation establishments (+4)
3,100 rooms (+94)
6,600 beds (+250)

Room utilization 39.0 % (-0.73)
Unsold rooms 1,900
Bed utilization 27.4 % (-0.4)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "västernorrland county + keyword"

Google searches for "västernorrland county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available at the dashboard