Västernorrland County
Accommodation and Travel Stats

November 2019


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Västernorrland County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 73,700
8 %
icon: sweden 68,200
9 %
icon: foreign 5,600
3 %
Accommodation Sales icon
Accommodation Sales
icon: star 42.9 mill. SEK
8 %
Average prices:
581.60 SEK
1.10 SEK
869.00 SEK
14.00 SEK
455.40 SEK
28.30 SEK
Capacity icon
icon: establishment 74
1 %
icon: room 3,000
1 %
icon: bed 6,700
5 %

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



Registered bed nights increased eight percent

In November 2019, 73,700 bed nights were recorded in Västernorrland County (+8.2 %), of which 68,200 nights were spent by domestic visitors and 5,600 nights by foreigners. Domestic bed nights increased nine percent and foreign bed nights increased three percent. In total, bed nights increased eight percent from last year's November.

Between January and November, 1.0 million bed nights (+10.5 %) were recorded for domestic visitors and 159,000 (-6.5 %) for foreigners in Västernorrland County, in total 1.2 million (+7.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 2.0 percent

Total of 3.6 million bed nights (+3.1 %) were recorded in the whole country, of which 2.9 million nights (+5.9 %) were spent by domestic visitors and 731,000 nights (-6.7 %) by foreigners.

The market share of Västernorrland County out of total bed nights was 2.0 % (+0.1 percentage points), out of domestic bed nights 2.3 % and foreign bed nights 0.8 %.

Ferry arrivals from different harbors

Accommodation sales 42.9 million SEK

Registered accommodation sales in November were 42.9 million SEK (+3.2 million).

Registered January-November sales were 473.1 million SEK and they increased 19.8 million euro from the previous year.

Average prices

= change at least 10 %
November 2019
Change jan-November 2019
Adr (Registered) 870 SEK 1.6 % 870 SEK 1.0 %
Bed Night (Registered) 580 SEK -0.2 % 400 SEK -3.2 %
Revpar (Registered) 460 SEK 6.6 % 450 SEK 4.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

74 accommodation establishments (-1)
3,000 rooms (+30)
6,700 beds (+290)

Room utilization 52.4 % (+2.5)
Unsold rooms 1,400
Bed utilization 34.7 % (+0.1)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "västernorrland county + keyword"

Google searches for "västernorrland county" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available in the dashboard