Västernorrland County
Accommodation and Travel Stats

October 2019

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Västernorrland County: Tourism in a nutshell

Registered Accommodation
icon: star 83,800
10 %
icon: sweden 76,500
10 %
icon: foreign 7,300
9 %
Registered Accommodation
icon: star 54,400
12 %
icon: sweden 51,300
12 %
icon: foreign 3,100
8 %
Registered Accommodation
icon: star 56.6 mill. SEK
8 %
Average prices:
Night
675.00 SEK
7.30 SEK
Room
985.00 SEK
41.30 SEK
RevPAR
530.90 SEK
26.50 SEK
Registered Accommodation
icon: establishment 94
1 %
icon: room 3,500
16 %
icon: bed 6,900
7 %
Registered Accommodation
icon: room 54 %
1 %
icon: bed 40 %
3 %
Registered Accommodation
icon: star 1.5
2 %
icon: sweden 1.5
2 %
icon: foreign 2.3
1 %

Paid bed nights

Registered bed nights increased 10 percent

In October 2019, 83,800 registered bed nights were recorded in Västernorrland County (+9.7 %), of which 76,500 nights were spent by domestic visitors and 7,300 nights by foreigners. Registered domestic bed nights increased 10 percent and registered foreign bed nights increased nine percent. In total, registered bed nights increased 10 percent from last year's October.

16,200 rooms (+2.0 %) were booked by leisure visitors and 41,200 rooms (+18.1 %) by business visitors.

Between January and October, 969,000 registered bed nights (+10.6 %) were recorded for domestic visitors and 154,000 (-6.8 %) for foreigners in Västernorrland County, in total 1.1 million (+7.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 2.1 percent

Total of 4.1 million registered bed nights (+3.8 %) were recorded in the whole country, of which 3.1 million nights (+5.8 %) were spent by domestic visitors and 936,000 nights (-2.2 %) by foreigners.

The market share of Västernorrland County out of total registered bed nights was 2.1 % (+0.1 percentage points), out of domestic bed nights 2.5 % and foreign bed nights 0.8 %.

Length of stay was 1.5 nights in registered accommodation

Length of stay in registered accommodation decreased two percent compared to earlier year. In Västernorrland County, length of stay in October was on average 1.5 nights and in Sweden 1.8 nights (-0.5 %).

During October, domestic visitors stayed in registered accommodation in Västernorrland County on average 1.5 nights (-0.9 %) and foreigners 2.3 nights (+2.3 %).

54,400 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 12 percent compared to earlier year. Of all registered arrivals, 94.2 percent were domestic, and 5.8 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Västernorrland County on average 1.5 nights (-0.03) and foreigners 2.3 nights (+0.02).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 56.6 million crowns

Registered accommodation sales in October were 56.6 million crowns (+4.4 million).

Registered January-October sales were 529.6 million crowns and they increased 67.5 million crowns from the previous year.

Average prices

= change at least 10 %
October 2019
Amount
Change jan-October 2019
Amount
Change
Adr (Registered) 990 SEK -4.0 % 1,000 SEK 1.6 %
Bed Night (Registered) 670 SEK -1.1 % 470 SEK 6.3 %
Revpar (Registered) 530 SEK -4.8 % 510 SEK 2.0 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

94 accommodation establishments (-1)
3,500 rooms (+500)
6,900 beds (+460)

Room utilization 53.9 % (-0.41)
Unsold rooms 1,600
Bed utilization 39.6 % (+1.3)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

More information available at the dashboard

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