Västervik
Accommodation and Travel Stats

December 2019

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Västervik: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 8,800
8 %
icon: sweden 7,700
1 %
icon: foreign 1,000
238 %
Visitors icon
Visitors
icon: star 4,100
10 %
icon: sweden 4,000
10 %
icon: foreign 112
18 %
Accommodation Sales icon
Accommodation Sales
icon: star 4.0 mill. SEK
6 %
Average prices:
Night
452.80 SEK
67.50 SEK
Room
1,005.90 SEK
147.20 SEK
RevPAR
284.80 SEK
109.50 SEK
Capacity icon
Capacity
icon: establishment 22
0 %
icon: room 570
17 %
icon: bed 1,600
1 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased eight percent

In December 2019, 8,800 bed nights were recorded in Västervik (+8.2 %), of which 7,700 nights were spent by domestic visitors and 1,000 nights by foreigners. Domestic bed nights decreased one percent and foreign bed nights increased 240 percent. In total, bed nights increased eight percent from last year's December.

1,800 rooms (+12.4 %) were booked by leisure visitors and 2,200 rooms (+4.6 %) by business visitors.

Between January and December, 329,000 bed nights (+4.1 %) were recorded for domestic visitors and 74,400 (+17.9 %) for foreigners in Västervik, in total 403,000 (+6.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.3 percent

Total of 3.5 million bed nights (+0.3 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 764,000 nights (-2.9 %) by foreigners.

The market share of Västervik out of total bed nights was 0.3 % (0.0 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.1 %.

4,100 tourists arrived to accommodation

Arrivals to registered accommodation increased 10 percent compared to earlier year. Of all arrivals, 97.3 percent were domestic, and 2.7 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Västervik on average 1.9 nights (-0.21) and foreigners 9.1 nights (+5.9).

Ferry arrivals from different harbors

Accommodation sales 4.0 million SEK

Registered accommodation sales in December were 4.0 million SEK (-246,000).

Registered January-December sales were 128.6 million SEK and they increased 36.8 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 1,000 SEK -12.8 % 1,500 SEK 18.0 %
Bed Night (Registered) 450 SEK -13.0 % 320 SEK 31.7 %
Revpar (Registered) 280 SEK -27.8 % 660 SEK 10.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

22 accommodation establishments (+0)
570 rooms (+84)
1,600 beds (+13)

Room utilization 28.3 % (-5.9)
Unsold rooms 410
Bed utilization 23.7 % (-0.23)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "västervik + keyword"

Google searches for "västervik" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in December was 8.69/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Trafa

More information available in the dashboard

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