Västmanland County
Accommodation and Travel Stats

January 2020


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Västmanland County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 57,100
4 %
icon: sweden 52,900
9 %
icon: foreign 4,200
30 %
Accommodation Sales icon
Accommodation Sales
icon: star 32.2 mill. SEK
6 %
Average prices:
563.20 SEK
7.70 SEK
946.00 SEK
17.00 SEK
455.80 SEK
1.90 SEK
Capacity icon
icon: establishment 58
7 %
icon: room 2,200
7 %
icon: bed 4,900
9 %
utilization icon
icon: room 0.48
1 %
icon: bed 0.32
2 %

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



Registered bed nights increased four percent

In January 2020, 57,100 bed nights were recorded in Västmanland County (+4.5 %), of which 52,900 nights were spent by domestic visitors and 4,200 nights by foreigners. Domestic bed nights increased nine percent and foreign bed nights decreased 30 percent. In total, bed nights increased four percent from last year's January.

Registered bed nights

Bed nights by country of arrival

Market share 1.5 percent

Total of 3.9 million bed nights (+2.2 %) were recorded in the whole country, of which 3.1 million nights (+2.9 %) were spent by domestic visitors and 798,000 nights (-0.1 %) by foreigners.

The market share of Västmanland County out of total bed nights was 1.5 % (0.0 percentage points), out of domestic bed nights 1.7 % and foreign bed nights 0.5 %.

Ferry arrivals from different harbors

Accommodation sales 32.2 million SEK

Registered accommodation sales in January were 32.2 million SEK (+1.8 million).

Average prices

= change at least 10 %
January 2020
Adr (Registered) 950 SEK -1.8 %
Bed Night (Registered) 560 SEK 1.4 %
Revpar (Registered) 460 SEK -0.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

58 accommodation establishments (+4)
2,200 rooms (+142)
4,900 beds (+420)

Room utilization 48.2 % (+0.65)
Unsold rooms 1,200
Bed utilization 32.1 % (-0.5)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "västmanland county + keyword"

Google searches for "västmanland county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available at the dashboard