Västra Götaland County
Accommodation and Travel Stats

February 2020

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Västra Götaland County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 477,000
8 %
icon: sweden 352,000
10 %
icon: foreign 124,000
1 %
Accommodation Sales icon
Accommodation Sales
icon: star 258.2 mill. SEK
12 %
Average prices:
Night
541.80 SEK
20.70 SEK
Room
960.00 SEK
66.00 SEK
RevPAR
486.00 SEK
25.50 SEK
Capacity icon
Capacity
icon: establishment 350
8 %
icon: room 17,700
3 %
icon: bed 41,300
1 %
utilization icon
Utilization
icon: room 0.51
2 %
icon: bed 0.35
4 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased eight percent

In February 2020, 477,000 bed nights were recorded in Västra Götaland County (+7.6 %), of which 352,000 nights were spent by domestic visitors and 124,000 nights by foreigners. Domestic bed nights increased 10 percent and foreign bed nights increased one percent. In total, bed nights increased eight percent from last year's February.

Between January and February, 707,000 bed nights (+9.2 %) were recorded for domestic visitors and 241,000 (+2.3 %) for foreigners in Västra Götaland County, in total 949,000 (+7.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 10.9 percent

Total of 4.4 million bed nights (+2.4 %) were recorded in the whole country, of which 3.5 million nights (+3.9 %) were spent by domestic visitors and 928,000 nights (-2.8 %) by foreigners.

The market share of Västra Götaland County out of total bed nights was 10.9 % (+0.5 percentage points), out of domestic bed nights 10.2 % and foreign bed nights 13.4 %.

Ferry arrivals from different harbors

Accommodation sales 258.2 million SEK

Registered accommodation sales in February were 258.2 million SEK (+27.5 million).

Registered January-February sales were 530.8 million SEK and they increased 57.7 million euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 960 SEK 7.4 % 970 SEK 7.6 %
Bed Night (Registered) 540 SEK 4.0 % 560 SEK 4.5 %
Revpar (Registered) 490 SEK 5.5 % 490 SEK 6.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

350 accommodation establishments (+26)
17,700 rooms (+560)
41,300 beds (+460)

Room utilization 50.6 % (-0.89)
Unsold rooms 8,700
Bed utilization 35.1 % (+1.2)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "västra götaland county + keyword"

Google searches for "västra götaland county" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available at the dashboard

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