Västra Götaland County
Accommodation and Travel Stats

October 2019

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Västra Götaland County: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 652,000
5 %
icon: sweden 484,000
9 %
icon: foreign 167,000
6 %
Top 3:
Norway
50,500
4 %
Germany
18,600
16 %
Denmark
15,200
5 %
Accommodation Sales icon
Accommodation Sales
icon: star 377.9 mill. SEK
2 %
Average prices:
Night
579.90 SEK
38.90 SEK
Room
1,011.00 SEK
50.00 SEK
RevPAR
637.10 SEK
53.80 SEK
Capacity icon
Capacity
icon: establishment 360
4 %
icon: room 18,400
6 %
icon: bed 43,500
6 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased five percent

In October 2019, 652,000 bed nights were recorded in Västra Götaland County (+5.0 %), of which 484,000 nights were spent by domestic visitors and 167,000 nights by foreigners. Domestic bed nights increased nine percent and foreign bed nights decreased six percent. In total, bed nights increased five percent from last year's October.

Most foreign bed nights were recorded for travelers from Norway (50,500 nights).

Between January and October, 6.5 million bed nights (+3.4 %) were recorded for domestic visitors and 2.9 million (+2.1 %) for foreigners in Västra Götaland County, in total 9.5 million (+3.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 16.1 percent

Total of 4.1 million bed nights (+3.8 %) were recorded in the whole country, of which 3.1 million nights (+5.8 %) were spent by domestic visitors and 936,000 nights (-2.2 %) by foreigners.

The market share of Västra Götaland County out of total bed nights was 16.1 % (+0.2 percentage points), out of domestic bed nights 15.5 % and foreign bed nights 17.9 %.

Ferry arrivals from different harbors

Accommodation sales 377.9 million SEK

Registered accommodation sales in October were 377.9 million SEK (-6.1 million).

Registered January-October sales were 3.9 billion SEK and they increased 177.0 million euro from the previous year.

Average prices

= change at least 10 %
October 2019
Amount
Change jan-October 2019
Amount
Change
Adr (Registered) 1,000 SEK -4.7 % 1,000 SEK 1.0 %
Revpar (Registered) 640 SEK -7.8 % 660 SEK 0.3 %
Bed Night (Registered) 580 SEK -6.3 % 410 SEK 1.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

360 accommodation establishments (+15)
18,400 rooms (+1,100)
43,500 beds (+2,300)

Room utilization 63.0 % (-2.1)
Unsold rooms 6,800
Bed utilization 42.4 % (-0.2)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "västra götaland county + keyword"

Google searches for "västra götaland county" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden

More information available in the dashboard

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