Växjö
Accommodation and Travel Stats

March 2020

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Växjö: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 12,800
46 %
icon: sweden 11,800
45 %
icon: foreign 1,000
49 %
Visitors icon
Visitors
icon: star 7,800
50 %
icon: sweden 7,300
51 %
icon: foreign 560
42 %
Accommodation Sales icon
Accommodation Sales
icon: star 12.4 mill. SEK
30 %
Average prices:
Night
971.60 SEK
216.00 SEK
Room
1,211.00 SEK
175.60 SEK
RevPAR
424.50 SEK
159.40 SEK
Capacity icon
Capacity
icon: establishment 22
5 %
icon: room 1,000
2 %
icon: bed 2,000
8 %
utilization icon
Utilization
icon: room 0.35
38 %
icon: bed 0.24
44 %
Weather icon
Weather
icon: temperature 2.8 °C
0.6 °C
icon: rainfall 47 mm
30 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

12,800 registered bed nights

In March 2020, 12,800 bed nights were recorded in Växjö (-45.6 %), of which 11,800 nights were spent by domestic visitors and 1,000 nights by foreigners. Domestic bed nights decreased 45 percent and foreign bed nights decreased 49 percent. In total, bed nights decreased 46 percent from last year's March.

2,700 rooms (-48.6 %) were booked by leisure visitors and 7,600 rooms (-36.5 %) by business visitors.

Between January and March, 50,500 bed nights (-17.9 %) were recorded for domestic visitors and 4,600 (-33.8 %) for foreigners in Växjö, in total 55,100 (-19.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.5 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Växjö out of total bed nights was 0.5 % (-0.1 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.3 %.

7,800 tourists arrived to accommodation

Arrivals to registered accommodation decreased 50 percent compared to earlier year. Of all arrivals, 92.8 percent were domestic, and 7.2 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Växjö on average 1.6 nights (+0.16) and foreigners 1.8 nights (-0.25).

Ferry arrivals from different harbors

Accommodation sales 12.4 million SEK

Registered accommodation sales in March were 12.4 million SEK (-5.3 million).

Registered January-March sales were 44.3 million SEK and they decreased 5.2 million euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 1,200 SEK 17.0 % 1,100 SEK 4.9 %
Bed Night (Registered) 970 SEK 28.6 % 800 SEK 11.2 %
Revpar (Registered) 420 SEK -27.3 % 500 SEK -11.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

22 accommodation establishments (+1)
1,000 rooms (+21)
2,000 beds (+158)

Room utilization 35.1 % (-21)
Unsold rooms 670
Bed utilization 23.6 % (-18)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "växjö + keyword"

Google searches for "växjö" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in March was 8.1/10 (-0.32).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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