Vilhelmina
Accommodation and Travel Stats

March 2020

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Vilhelmina: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 7,300
32 %
icon: sweden 6,900
32 %
icon: foreign 390
32 %
Visitors icon
Visitors
icon: star 2,600
27 %
icon: sweden 2,500
26 %
icon: foreign 107
40 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.0 mill. SEK
2 %
Average prices:
Night
415.50 SEK
141.20 SEK
Room
952.10 SEK
255.10 SEK
RevPAR
248.30 SEK
10.10 SEK
Capacity icon
Capacity
icon: establishment 19
5 %
icon: room 390
0 %
icon: bed 1,100
0 %
utilization icon
Utilization
icon: room 0.26
24 %
icon: bed 0.22
35 %
Weather icon
Weather
icon: temperature -3.7 °C
2.4 °C
icon: rainfall 14 mm
28 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

7,300 registered bed nights

In March 2020, 7,300 bed nights were recorded in Vilhelmina (-32.4 %), of which 6,900 nights were spent by domestic visitors and 390 nights by foreigners. Domestic bed nights decreased 32 percent and foreign bed nights decreased 32 percent. In total, bed nights decreased 32 percent from last year's March.

2,300 rooms (-28.8 %) were booked by leisure visitors and 860 rooms (-13.0 %) by business visitors.

Between January and March, 20,300 bed nights (-18.5 %) were recorded for domestic visitors and 1,600 (+3.9 %) for foreigners in Vilhelmina, in total 21,900 (-17.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.3 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Vilhelmina out of total bed nights was 0.3 % (0.0 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.1 %.

2,600 tourists arrived to accommodation

Arrivals to registered accommodation decreased 27 percent compared to earlier year. Of all arrivals, 96.0 percent were domestic, and 4.0 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Vilhelmina on average 2.7 nights (-0.24) and foreigners 3.7 nights (+0.44).

Ferry arrivals from different harbors

Accommodation sales 3.0 million SEK

Registered accommodation sales in March were 3.0 million SEK (+68,500).

Registered January-March sales were 8.0 million SEK and they increased 575,000 euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 950 SEK 36.6 % 820 SEK 12.7 %
Bed Night (Registered) 420 SEK 51.5 % 360 SEK 30.1 %
Revpar (Registered) 250 SEK 4.2 % 230 SEK 8.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

19 accommodation establishments (-1)
390 rooms (+0)
1,100 beds (+0)

Room utilization 26.1 % (-8.1)
Unsold rooms 290
Bed utilization 22.2 % (-12)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "vilhelmina + keyword"

Google searches for "vilhelmina" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction (November 2019)

Average customer satisfaction score on Booking.com given by hotel customers in November was 8.9/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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