Accommodation and Travel Stats
Vimmerby: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
5,400 registered bed nights
In September 2020, 5,400 registered bed nights were recorded in Vimmerby (-42.0 %), of which 4,400 nights were spent by domestic visitors and 920 nights by foreigners. Registered domestic bed nights decreased 44 percent and registered foreign bed nights decreased 31 percent. In total, registered bed nights decreased 42 percent from last year's September.
Most foreign registered bed nights were recorded for travelers from Denmark (630 nights).
930 rooms (-51.4 %) were booked by leisure visitors and 2,200 rooms (+0.4 %) by business visitors.
Between January and September, 54,400 registered bed nights (-70.2 %) were recorded for domestic visitors and 3,700 (-93.2 %) for foreigners in Vimmerby, in total 58,100 (-75.5 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Registered bed nights by country of arrival
2,500 tourists arrived to registered accommodation
Arrivals to registered accommodation decreased 54 percent compared to earlier year. Of all registered arrivals, 93.2 percent were domestic, and 6.8 percent were from foreign countries.
During September, domestic visitors stayed in registered accommodation in Vimmerby on average 1.9 nights (+0.26) and foreigners 5.5 nights (+3.5).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 3.2 million SEK
Registered accommodation sales in September were 3.2 million SEK (-1.7 million).
Registered January-September sales were 27.9 million SEK and they decreased 62.9 million euro from the previous year.
|Adr (Registered)||1,000 SEK||-13.6 %||1,200 SEK||-28.6 %|
|Bed Night (Registered)||600 SEK||13.6 %||480 SEK||25.4 %|
|Revpar (Registered)||350 SEK||-21.1 %||290 SEK||-61.3 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
13 accommodation establishments (-2)
320 rooms (-156)
770 beds (-940)
Room utilization 33.5 % (-3.2)
Unsold rooms 210
Bed utilization 23.6 % (-3.6)
Registered room utilization for establishments
Global Google searches for "vimmerby"
Global Google searches for "vimmerby + keyword"
Google searches for "vimmerby" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction
Average customer satisfaction score on Booking.com given by accommodation customers in September was 7.89/10 (-0.61).
Accommodation customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden