Accommodation and Travel Stats
Vimmerby: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
Registered bed nights increased 82 percent
In April 2021, 2,700 registered bed nights were recorded in Vimmerby (+82.1 %), of which 2,600 nights were spent by domestic visitors and 145 nights by foreigners. Registered domestic bed nights increased 79 percent and registered foreign bed nights increased 146 percent. In total, registered bed nights increased 82 percent from last year's April.
440 rooms (+72.5 %) were booked by leisure visitors and 1,200 rooms (+58.4 %) by business visitors.
Between January and April, 8,900 registered bed nights (-6.7 %) were recorded for domestic visitors and 630 (-32.7 %) for foreigners in Vimmerby, in total 9,500 (-9.0 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Registered bed nights by country of arrival
1,500 tourists arrived to registered accommodation
Arrivals to registered accommodation increased 116 percent compared to earlier year. Of all registered arrivals, 96.6 percent were domestic, and 3.4 percent were from foreign countries.
During April, domestic visitors stayed in registered accommodation in Vimmerby on average 1.7 nights (-0.31) and foreigners 2.8 nights (-5.6).
Visitor days by region
Visitor days by city
Visitor days by postal code
Visitor nights by region
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 1.6 million SEK
Registered accommodation sales in April were 1.6 million SEK (+678,000).
Registered January-April sales were 4.9 million SEK and they decreased 1.9 million euro from the previous year.
|Adr (Registered)||930 SEK||8.6 %||890 SEK||-6.9 %|
|Bed Night (Registered)||580 SEK||-3.4 %||520 SEK||-20.3 %|
|Revpar (Registered)||194 SEK||87.6 %||162 SEK||-13.3 %|
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
11 accommodation establishments (+0)
270 rooms (-40)
680 beds (-72)
Room utilization 20.7 % (+8.7)
Unsold rooms 220
Bed utilization 13.5 % (+6.7)
Registered room utilization for establishments
Accommodation customer satisfaction (October 2020)
Average customer satisfaction score on Booking.com given by accommodation customers in October was 7.84/10 (-0.82).
Accommodation customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden, Tillväxtverket