Vimmerby
Accommodation and Travel Stats

September 2020

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Vimmerby: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 5,400
42 %
icon: sweden 4,400
44 %
icon: foreign 920
31 %
Top 3:
Denmark
630
198 %
Germany
182
71 %
Italy
28
367 %
Visitors icon
Visitors
icon: star 2,500
54 %
icon: sweden 2,300
52 %
icon: foreign 169
75 %
Accommodation Sales icon
Accommodation Sales
icon: star 3.2 mill. SEK
34 %
Average prices:
Night
599.70 SEK
72.00 SEK
Room
1,032.30 SEK
162.10 SEK
RevPAR
345.30 SEK
92.30 SEK
Capacity icon
Capacity
icon: establishment 13
13 %
icon: room 320
33 %
icon: bed 770
55 %
utilization icon
Utilization
icon: room 33 %
9 %
icon: bed 24 %
13 %

5,400 registered bed nights

In September 2020, 5,400 registered bed nights were recorded in Vimmerby (-42.0 %), of which 4,400 nights were spent by domestic visitors and 920 nights by foreigners. Registered domestic bed nights decreased 44 percent and registered foreign bed nights decreased 31 percent. In total, registered bed nights decreased 42 percent from last year's September.

Most foreign registered bed nights were recorded for travelers from Denmark (630 nights).

930 rooms (-51.4 %) were booked by leisure visitors and 2,200 rooms (+0.4 %) by business visitors.

Between January and September, 54,400 registered bed nights (-70.2 %) were recorded for domestic visitors and 3,700 (-93.2 %) for foreigners in Vimmerby, in total 58,100 (-75.5 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.2 percent

Total of 3.1 million registered bed nights (-30.6 %) were recorded in the whole country, of which 2.7 million nights (-19.9 %) were spent by domestic visitors and 441,000 nights (-61.9 %) by foreigners.

The market share of Vimmerby out of total registered bed nights was 0.2 % (-0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.2 %.

2,500 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 54 percent compared to earlier year. Of all registered arrivals, 93.2 percent were domestic, and 6.8 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Vimmerby on average 1.9 nights (+0.26) and foreigners 5.5 nights (+3.5).

Ferry arrivals from different harbors

Accommodation sales 3.2 million SEK

Registered accommodation sales in September were 3.2 million SEK (-1.7 million).

Registered January-September sales were 27.9 million SEK and they decreased 62.9 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 1,000 SEK -13.6 % 1,200 SEK -28.6 %
Bed Night (Registered) 600 SEK 13.6 % 480 SEK 25.4 %
Revpar (Registered) 350 SEK -21.1 % 290 SEK -61.3 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

13 accommodation establishments (-2)
320 rooms (-156)
770 beds (-940)

Room utilization 33.5 % (-3.2)
Unsold rooms 210
Bed utilization 23.6 % (-3.6)

Registered room utilization for establishments

Global Google searches for "vimmerby + keyword"

Google searches for "vimmerby" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 7.89/10 (-0.61).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

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