Vimmerby
Accommodation and Travel Stats

September 2021

Notice

This is a non-Premium report so the data is limited.

For more information or subscription for the Premium report, click here or contact us at premium@visitory.io

What is a non-Premium report? - Read more in the FAQ

Vimmerby: Tourism in a nutshell

icon: star 9,000
67 %
icon: sweden 8,200
86 %
icon: foreign 710
23 %
icon: star 5,200
110 %
icon: sweden 5,000
113 %
icon: foreign 280
69 %
icon: star 4.8 mill. SEK
50 %
Average prices:
Night
538.30 SEK
61.40 SEK
Room
1,139.70 SEK
107.50 SEK
RevPAR
383.40 SEK
38.00 SEK
icon: establishment 16
23 %
icon: room 460
42 %
icon: bed 1,600
103 %
icon: room 34 %
1 %
icon: bed 21 %
12 %

Registered bed nights increased 67 percent

In September 2021, 9,000 registered bed nights were recorded in Vimmerby (+67.1 %), of which 8,200 nights were spent by domestic visitors and 710 nights by foreigners. Registered domestic bed nights increased 86 percent and registered foreign bed nights decreased 23 percent. In total, registered bed nights increased 67 percent from last year's September.

1,700 rooms (+79.8 %) were booked by leisure visitors and 2,600 rooms (+17.3 %) by business visitors.

Between January and September, 162,000 registered bed nights (+198.5 %) were recorded for domestic visitors and 12,500 (+236.4 %) for foreigners in Vimmerby, in total 175,000 (+201.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.2 percent

Total of 4.1 million registered bed nights (+30.6 %) were recorded in the whole country, of which 3.4 million nights (+24.9 %) were spent by domestic visitors and 723,000 nights (+65.9 %) by foreigners.

The market share of Vimmerby out of total registered bed nights was 0.2 % (0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.1 %.

5,200 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 110 percent compared to earlier year. Of all registered arrivals, 94.6 percent were domestic, and 5.4 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Vimmerby on average 1.7 nights (-0.24) and foreigners 2.5 nights (-3.0).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 4.8 million SEK

Registered accommodation sales in September were 4.8 million SEK (+1.6 million).

Registered January-September sales were 78.7 million SEK and they increased 50.8 million euro from the previous year.

Average prices

= change at least 10 %
September 2021
Amount
Change jan-September 2021
Amount
Change
Adr (Registered) 1,100 SEK 10.4 % 1,700 SEK 42.9 %
Bed Night (Registered) 540 SEK -10.2 % 450 SEK -6.3 %
Revpar (Registered) 380 SEK 11.0 % 720 SEK 145.1 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

16 accommodation establishments (+3)
460 rooms (+135)
1,600 beds (+790)

Room utilization 33.6 % (+0.18)
Unsold rooms 300
Bed utilization 20.8 % (-2.8)

Registered room utilization for establishments

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 7.7/10 (-0.2).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Share this report

Sources: Booking.Com, Statistics Sweden

More information available at the dashboard

Navigate

previous
next