Accommodation and Travel Stats
Vimmerby: Tourism in a nutshell
3,200 registered bed nights
In December 2019, 3,200 bed nights were recorded in Vimmerby (-15.3 %), of which 2,800 nights were spent by domestic visitors and 400 nights by foreigners. Domestic bed nights decreased 21 percent and foreign bed nights increased 56 percent. In total, bed nights decreased 15 percent from last year's December.
870 rooms (-8.3 %) were booked by leisure visitors and 1,100 rooms (-3.6 %) by business visitors.
Between January and December, 201,000 bed nights (+3.1 %) were recorded for domestic visitors and 57,000 (+30.8 %) for foreigners in Vimmerby, in total 258,000 (+8.1 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Bed nights by country of arrival
1,800 tourists arrived to accommodation
Arrivals to registered accommodation decreased 12 percent compared to earlier year. Of all arrivals, 94.0 percent were domestic, and 6.0 percent were from foreign countries.
During December, domestic visitors stayed in registered accommodation in Vimmerby on average 1.7 nights (-0.14) and foreigners 3.8 nights (+0.48).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 2.2 million SEK
Registered accommodation sales in December were 2.2 million SEK (-202,000).
Registered January-December sales were 102.4 million SEK and they increased 17.5 million euro from the previous year.
|Adr (Registered)||1,100 SEK||-3.0 %||1,500 SEK||12.6 %|
|Bed Night (Registered)||680 SEK||7.9 %||400 SEK||11.5 %|
|Revpar (Registered)||270 SEK||-19.1 %||660 SEK||13.7 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
10 accommodation establishments (-1)
310 rooms (-39)
790 beds (-185)
Room utilization 24.4 % (-4.9)
Unsold rooms 230
Bed utilization 15.1 % (-2.7)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "vimmerby"
Global Google searches for "vimmerby + keyword"
Google searches for "vimmerby" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in December was 8.58/10.
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden