Vimmerby
Accommodation and Travel Stats

April 2021

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Vimmerby: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 2,700
82 %
icon: sweden 2,600
79 %
icon: foreign 145
146 %
Visitors icon
Visitors
icon: star 1,500
116 %
icon: sweden 1,500
111 %
icon: foreign 52
643 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.6 mill. SEK
76 %
Average prices:
Night
578.70 SEK
20.70 SEK
Room
934.20 SEK
74.40 SEK
RevPAR
193.50 SEK
90.40 SEK
Capacity icon
Capacity
icon: establishment 11
0 %
icon: room 270
13 %
icon: bed 680
10 %
utilization icon
Utilization
icon: room 21 %
73 %
icon: bed 13 %
100 %

Registered bed nights increased 82 percent

In April 2021, 2,700 registered bed nights were recorded in Vimmerby (+82.1 %), of which 2,600 nights were spent by domestic visitors and 145 nights by foreigners. Registered domestic bed nights increased 79 percent and registered foreign bed nights increased 146 percent. In total, registered bed nights increased 82 percent from last year's April.

440 rooms (+72.5 %) were booked by leisure visitors and 1,200 rooms (+58.4 %) by business visitors.

Between January and April, 8,900 registered bed nights (-6.7 %) were recorded for domestic visitors and 630 (-32.7 %) for foreigners in Vimmerby, in total 9,500 (-9.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.1 percent

Total of 2.6 million registered bed nights (+102.2 %) were recorded in the whole country, of which 2.3 million nights (+103.3 %) were spent by domestic visitors and 218,000 nights (+90.8 %) by foreigners.

The market share of Vimmerby out of total registered bed nights was 0.1 % (-0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.1 %.

1,500 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 116 percent compared to earlier year. Of all registered arrivals, 96.6 percent were domestic, and 3.4 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Vimmerby on average 1.7 nights (-0.31) and foreigners 2.8 nights (-5.6).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 1.6 million SEK

Registered accommodation sales in April were 1.6 million SEK (+678,000).

Registered January-April sales were 4.9 million SEK and they decreased 1.9 million euro from the previous year.

Average prices

= change at least 10 %
April 2021
Amount
Change jan-April 2021
Amount
Change
Adr (Registered) 930 SEK 8.6 % 890 SEK -6.9 %
Bed Night (Registered) 580 SEK -3.4 % 520 SEK -20.3 %
Revpar (Registered) 194 SEK 87.6 % 162 SEK -13.3 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (+0)
270 rooms (-40)
680 beds (-72)

Room utilization 20.7 % (+8.7)
Unsold rooms 220
Bed utilization 13.5 % (+6.7)

Registered room utilization for establishments

Accommodation customer satisfaction (October 2020)

Average customer satisfaction score on Booking.com given by accommodation customers in October was 7.84/10 (-0.82).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden, Tillväxtverket

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