Vimmerby
Accommodation and Travel Stats

December 2021

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Vimmerby: Tourism in a nutshell

icon: star 3,800
128 %
icon: sweden 3,600
142 %
icon: foreign 188
8 %
icon: star 2,000
143 %
icon: sweden 2,000
149 %
icon: foreign 70
52 %
icon: star 2.2 mill. SEK
124 %
Average prices:
Night
567.30 SEK
9.70 SEK
Room
1,057.30 SEK
170.40 SEK
RevPAR
259.70 SEK
131.10 SEK
icon: establishment 14
40 %
icon: room 320
17 %
icon: bed 780
13 %
icon: room 25 %
69 %
icon: bed 18 %
111 %

Registered bed nights increased 128 percent

In December 2021, 3,800 registered bed nights were recorded in Vimmerby (+127.9 %), of which 3,600 nights were spent by domestic visitors and 188 nights by foreigners. Registered domestic bed nights increased 142 percent and registered foreign bed nights increased eight percent. In total, registered bed nights increased 128 percent from last year's December.

800 rooms (+110.7 %) were booked by leisure visitors and 1,200 rooms (+75.7 %) by business visitors.

Between January and December, 183,000 registered bed nights (+193.0 %) were recorded for domestic visitors and 14,000 (+190.4 %) for foreigners in Vimmerby, in total 197,000 (+192.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.1 percent

Total of 3.4 million registered bed nights (+85.2 %) were recorded in the whole country, of which 2.8 million nights (+74.9 %) were spent by domestic visitors and 553,000 nights (+166.0 %) by foreigners.

The market share of Vimmerby out of total registered bed nights was 0.1 % (0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.0 %.

2,000 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 143 percent compared to earlier year. Of all registered arrivals, 96.6 percent were domestic, and 3.4 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Vimmerby on average 1.8 nights (-0.05) and foreigners 2.7 nights (-1.1).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 2.2 million SEK

Registered accommodation sales in December were 2.2 million SEK (+1.2 million).

Registered January-December sales were 90.5 million SEK and they increased 57.3 million euro from the previous year.

Average prices

= change at least 10 %
December 2021
Amount
Change jan-December 2021
Amount
Change
Adr (Registered) 1,100 SEK 19.2 % 1,600 SEK 39.9 %
Bed Night (Registered) 570 SEK -1.7 % 460 SEK -7.1 %
Revpar (Registered) 260 SEK 102.0 % 620 SEK 127.1 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

14 accommodation establishments (+4)
320 rooms (+47)
780 beds (+92)

Room utilization 24.6 % (+10)
Unsold rooms 240
Bed utilization 18.0 % (+9.5)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

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