Vimmerby
Accommodation and Travel Stats

September 2019

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Vimmerby: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 9,200
4 %
icon: sweden 7,900
0 %
icon: foreign 1,300
22 %
Visitors icon
Visitors
icon: star 5,500
10 %
icon: sweden 4,800
5 %
icon: foreign 670
33 %
Accommodation Sales icon
Accommodation Sales
icon: star 4.9 mill.
8 %
Average prices:
Night
527.70 SEK
60.30 SEK
Room
1,194.40 SEK
3.40 SEK
RevPAR
437.60 SEK
42.90 SEK
Capacity icon
Capacity
icon: establishment 15
7 %
icon: room 480
6 %
icon: bed 1,700
9 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

9,200 registered bed nights

In September 2019, 9,200 bed nights were recorded in Vimmerby (-4.2 %), of which 7,900 nights were spent by domestic visitors and 1,300 nights by foreigners. Domestic bed nights decreased less than one percent and foreign bed nights decreased 22 percent. In total, bed nights decreased four percent from last year's September.

1,900 rooms (+12.1 %) were booked by leisure visitors and 2,200 rooms (+4.4 %) by business visitors.

Between January and September, 182,000 bed nights (+3.4 %) were recorded for domestic visitors and 54,800 (+29.4 %) for foreigners in Vimmerby, in total 237,000 (+8.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.2 percent

Total of 4.5 million bed nights (+2.0 %) were recorded in the whole country, of which 3.4 million nights (+3.2 %) were spent by domestic visitors and 1.2 million nights (-1.1 %) by foreigners.

The market share of Vimmerby out of total bed nights was 0.2 % (-0.0 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.1 %.

5,500 tourists arrived to accommodation

Arrivals to registered accommodation decreased 10 percent compared to earlier year. Of all arrivals, 87.7 percent were domestic, and 12.3 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Vimmerby on average 1.6 nights (+0.08) and foreigners 2.0 nights (+0.27).

Ferry arrivals from different harbors

Accommodation sales 4.9 million SEK

Registered accommodation sales in September were 4.9 million SEK (+368,000).

Registered January-September sales were 90.8 million SEK and they increased 16.7 million euro from the previous year.

Average prices

= change at least 10 %
September 2019
Amount
Change jan-September 2019
Amount
Change
Adr (Registered) 1,200 SEK 0.3 % 1,600 SEK 16.1 % 
Bed Night (Registered) 530 SEK 12.9 %  380 SEK 13.0 % 
Revpar (Registered) 440 SEK 10.9 %  760 SEK 13.3 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

15 accommodation establishments (+1)
480 rooms (-31)
1,700 beds (-167)

Room utilization 36.6 % (+3.5)
Unsold rooms 300
Bed utilization 27.1 % (+3.7)

Registered room utilization for establishments

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in September was 8.5/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden

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