Accommodation and Travel Stats
Vimmerby: Tourism in a nutshell
9,200 registered bed nights
In September 2019, 9,200 bed nights were recorded in Vimmerby (-4.2 %), of which 7,900 nights were spent by domestic visitors and 1,300 nights by foreigners. Domestic bed nights decreased less than one percent and foreign bed nights decreased 22 percent. In total, bed nights decreased four percent from last year's September.
1,900 rooms (+12.1 %) were booked by leisure visitors and 2,200 rooms (+4.4 %) by business visitors.
Between January and September, 182,000 bed nights (+3.4 %) were recorded for domestic visitors and 54,800 (+29.4 %) for foreigners in Vimmerby, in total 237,000 (+8.4 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Bed nights by country of arrival
5,500 tourists arrived to accommodation
Arrivals to registered accommodation decreased 10 percent compared to earlier year. Of all arrivals, 87.7 percent were domestic, and 12.3 percent were from foreign countries.
During September, domestic visitors stayed in registered accommodation in Vimmerby on average 1.6 nights (+0.08) and foreigners 2.0 nights (+0.27).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 4.9 million SEK
Registered accommodation sales in September were 4.9 million SEK (+368,000).
Registered January-September sales were 90.8 million SEK and they increased 16.7 million euro from the previous year.
|Adr (Registered)||1,200 SEK||0.3 %||1,600 SEK||16.1 %|
|Bed Night (Registered)||530 SEK||12.9 %||380 SEK||13.0 %|
|Revpar (Registered)||440 SEK||10.9 %||760 SEK||13.3 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
15 accommodation establishments (+1)
480 rooms (-31)
1,700 beds (-167)
Room utilization 36.6 % (+3.5)
Unsold rooms 300
Bed utilization 27.1 % (+3.7)
Registered room utilization for establishments
Website's user sessions by language
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in September was 8.5/10.
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden