Vimmerby
Accommodation and Travel Stats

December 2019

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Vimmerby: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 3,200
15 %
icon: sweden 2,800
21 %
icon: foreign 400
56 %
Visitors icon
Visitors
icon: star 1,800
12 %
icon: sweden 1,700
14 %
icon: foreign 105
36 %
Accommodation Sales icon
Accommodation Sales
icon: star 2.2 mill. SEK
9 %
Average prices:
Night
678.20 SEK
49.80 SEK
Room
1,115.40 SEK
34.00 SEK
RevPAR
271.90 SEK
64.30 SEK
Capacity icon
Capacity
icon: establishment 10
9 %
icon: room 310
11 %
icon: bed 790
19 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

3,200 registered bed nights

In December 2019, 3,200 bed nights were recorded in Vimmerby (-15.3 %), of which 2,800 nights were spent by domestic visitors and 400 nights by foreigners. Domestic bed nights decreased 21 percent and foreign bed nights increased 56 percent. In total, bed nights decreased 15 percent from last year's December.

870 rooms (-8.3 %) were booked by leisure visitors and 1,100 rooms (-3.6 %) by business visitors.

Between January and December, 201,000 bed nights (+3.1 %) were recorded for domestic visitors and 57,000 (+30.8 %) for foreigners in Vimmerby, in total 258,000 (+8.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 3.5 million bed nights (+0.3 %) were recorded in the whole country, of which 2.7 million nights (+1.3 %) were spent by domestic visitors and 764,000 nights (-2.9 %) by foreigners.

The market share of Vimmerby out of total bed nights was 0.1 % (-0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.1 %.

1,800 tourists arrived to accommodation

Arrivals to registered accommodation decreased 12 percent compared to earlier year. Of all arrivals, 94.0 percent were domestic, and 6.0 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Vimmerby on average 1.7 nights (-0.14) and foreigners 3.8 nights (+0.48).

Ferry arrivals from different harbors

Accommodation sales 2.2 million SEK

Registered accommodation sales in December were 2.2 million SEK (-202,000).

Registered January-December sales were 102.4 million SEK and they increased 17.5 million euro from the previous year.

Average prices

= change at least 10 %
December 2019
Amount
Change jan-December 2019
Amount
Change
Adr (Registered) 1,100 SEK -3.0 % 1,500 SEK 12.6 %
Bed Night (Registered) 680 SEK 7.9 % 400 SEK 11.5 %
Revpar (Registered) 270 SEK -19.1 % 660 SEK 13.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (-1)
310 rooms (-39)
790 beds (-185)

Room utilization 24.4 % (-4.9)
Unsold rooms 230
Bed utilization 15.1 % (-2.7)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "vimmerby + keyword"

Google searches for "vimmerby" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in December was 8.58/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Statistics Sweden

More information available in the dashboard

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