Accommodation and Travel Stats
Vimmerby: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
12,300 registered bed nights
In June 2020, 12,300 registered bed nights were recorded in Vimmerby (-75.5 %), of which 12,100 nights were spent by domestic visitors and 250 nights by foreigners. Registered domestic bed nights decreased 72 percent and registered foreign bed nights decreased 97 percent. In total, registered bed nights decreased 75 percent from last year's June.
1,700 rooms (-83.1 %) were booked by leisure visitors and 1,600 rooms (+119.7 %) by business visitors.
Between January and June, 23,500 registered bed nights (-66.4 %) were recorded for domestic visitors and 1,300 (-89.0 %) for foreigners in Vimmerby, in total 24,800 (-69.6 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Registered bed nights by country of arrival
6,700 tourists arrived to registered accommodation
Arrivals to registered accommodation decreased 78 percent compared to earlier year. Of all registered arrivals, 97.9 percent were domestic, and 2.1 percent were from foreign countries.
During June, domestic visitors stayed in registered accommodation in Vimmerby on average 1.8 nights (+0.18) and foreigners 1.8 nights (+0.0).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 5.7 million SEK
Registered accommodation sales in June were 5.7 million SEK (-12.6 million).
Registered January-June sales were 13.6 million SEK and they decreased 20.5 million euro from the previous year.
|Adr (Registered)||1,700 SEK||2.5 %||1,200 SEK||-15.6 %|
|Bed Night (Registered)||460 SEK||26.9 %||550 SEK||30.8 %|
|Revpar (Registered)||380 SEK||-65.6 %||220 SEK||-53.5 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
18 accommodation establishments (-1)
520 rooms (-13)
1,800 beds (-101)
Room utilization 22.2 % (-44)
Unsold rooms 400
Bed utilization 23.7 % (-63)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "vimmerby"
Global Google searches for "vimmerby + keyword"
Google searches for "vimmerby" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction
Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.42/10 (+0.09).
Accommodation customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden