Accommodation and Travel Stats
Vimmerby: Tourism in a nutshell
2,400 registered bed nights
In March 2020, 2,400 bed nights were recorded in Vimmerby (-44.3 %), of which 2,300 nights were spent by domestic visitors and 175 nights by foreigners. Domestic bed nights decreased 44 percent and foreign bed nights decreased 47 percent. In total, bed nights decreased 44 percent from last year's March.
540 rooms (-21.3 %) were booked by leisure visitors and 1,200 rooms (-15.3 %) by business visitors.
Between January and March, 8,100 bed nights (-5.4 %) were recorded for domestic visitors and 880 (+8.6 %) for foreigners in Vimmerby, in total 9,000 (-4.2 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Bed nights by country of arrival
1,400 tourists arrived to accommodation
Arrivals to registered accommodation decreased 45 percent compared to earlier year. Of all arrivals, 96.1 percent were domestic, and 3.9 percent were from foreign countries.
During March, domestic visitors stayed in registered accommodation in Vimmerby on average 1.7 nights (-0.02) and foreigners 3.2 nights (+1.4).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 1.6 million SEK
Registered accommodation sales in March were 1.6 million SEK (-577,000).
Registered January-March sales were 5.9 million SEK and they increased 472,000 euro from the previous year.
|Adr (Registered)||910 SEK||-11.3 %||970 SEK||-2.7 %|
|Bed Night (Registered)||650 SEK||31.8 %||660 SEK||13.5 %|
|Revpar (Registered)||164 SEK||-32.9 %||210 SEK||4.5 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
11 accommodation establishments (-1)
310 rooms (-5)
750 beds (-62)
Room utilization 18.1 % (-5.8)
Unsold rooms 260
Bed utilization 10.0 % (-9.1)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "vimmerby"
Global Google searches for "vimmerby + keyword"
Google searches for "vimmerby" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction (February)
Average customer satisfaction score on Booking.com given by hotel customers in February was 7.87/10.
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden