Accommodation and Travel Stats
Vimmerby: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
Registered bed nights increased 67 percent
In September 2021, 9,000 registered bed nights were recorded in Vimmerby (+67.1 %), of which 8,200 nights were spent by domestic visitors and 710 nights by foreigners. Registered domestic bed nights increased 86 percent and registered foreign bed nights decreased 23 percent. In total, registered bed nights increased 67 percent from last year's September.
1,700 rooms (+79.8 %) were booked by leisure visitors and 2,600 rooms (+17.3 %) by business visitors.
Between January and September, 162,000 registered bed nights (+198.5 %) were recorded for domestic visitors and 12,500 (+236.4 %) for foreigners in Vimmerby, in total 175,000 (+201.0 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, holiday villages, youth hostels, campsites, and commercially arranged rentals in private cottages and apartments. Establishments with fewer than 9 beds or 5 rooms are excluded.
Registered bed nights
Registered bed nights by country of arrival
5,200 tourists arrived to registered accommodation
Arrivals to registered accommodation increased 110 percent compared to earlier year. Of all registered arrivals, 94.6 percent were domestic, and 5.4 percent were from foreign countries.
During September, domestic visitors stayed in registered accommodation in Vimmerby on average 1.7 nights (-0.24) and foreigners 2.5 nights (-3.0).
Visitor days by region
Visitor days by city
Visitor days by postal code
Visitor nights by region
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 4.8 million SEK
Registered accommodation sales in September were 4.8 million SEK (+1.6 million).
Registered January-September sales were 78.7 million SEK and they increased 50.8 million euro from the previous year.
|Adr (Registered)||1,100 SEK||10.4 %||1,700 SEK||42.9 %|
|Bed Night (Registered)||540 SEK||-10.2 %||450 SEK||-6.3 %|
|Revpar (Registered)||380 SEK||11.0 %||720 SEK||145.1 %|
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
16 accommodation establishments (+3)
460 rooms (+135)
1,600 beds (+790)
Room utilization 33.6 % (+0.18)
Unsold rooms 300
Bed utilization 20.8 % (-2.8)
Registered room utilization for establishments
Accommodation customer satisfaction
Average customer satisfaction score on Booking.com given by accommodation customers in September was 7.7/10 (-0.2).
Accommodation customer satisfaction by nationalities
Sources: Booking.Com, Statistics Sweden