Vimmerby
Accommodation and Travel Stats

November 2019

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Vimmerby: Tourism in a nutshell

Registered Accommodation
icon: star 6,100
25 %
icon: sweden 5,400
29 %
icon: foreign 660
56 %
Registered Accommodation
icon: star 2,700
22 %
icon: sweden 2,500
25 %
icon: foreign 175
61 %
Registered Accommodation
icon: star 3.2 mill. SEK
12 %
Average prices:
Night
526.80 SEK
75.90 SEK
Room
1,176.60 SEK
21.50 SEK
RevPAR
418.20 SEK
3.20 SEK
Registered Accommodation
icon: establishment 13
0 %
icon: room 270
20 %
icon: bed 690
20 %
Registered Accommodation
icon: room 36 %
3 %
icon: bed 21 %
10 %
Registered Accommodation
icon: star 2.3
4 %
icon: sweden 2.2
6 %
icon: foreign 3.8
3 %

Paid bed nights

6,100 registered bed nights

In November 2019, 6,100 registered bed nights were recorded in Vimmerby (-25.0 %), of which 5,400 nights were spent by domestic visitors and 660 nights by foreigners. Registered domestic bed nights decreased 29 percent and registered foreign bed nights increased 56 percent. In total, registered bed nights decreased 25 percent from last year's November.

1,000 rooms (-6.6 %) were booked by leisure visitors and 1,700 rooms (-17.7 %) by business visitors.

Between January and November, 199,000 registered bed nights (+3.5 %) were recorded for domestic visitors and 56,600 (+30.6 %) for foreigners in Vimmerby, in total 255,000 (+8.5 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.2 percent

Total of 3.6 million registered bed nights (+3.1 %) were recorded in the whole country, of which 2.9 million nights (+5.9 %) were spent by domestic visitors and 731,000 nights (-6.7 %) by foreigners.

The market share of Vimmerby out of total registered bed nights was 0.2 % (-0.1 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.1 %.

Length of stay was 2.3 nights in registered accommodation

Length of stay in registered accommodation decreased four percent compared to earlier year. In Vimmerby, length of stay in November was on average 2.3 nights and in Sweden 1.8 nights (+0.6 %).

During November, domestic visitors stayed in registered accommodation in Vimmerby on average 2.2 nights (+3.3 %) and foreigners 3.8 nights (+84.3 %).

2,700 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 22 percent compared to earlier year. Of all registered arrivals, 93.5 percent were domestic, and 6.5 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Vimmerby on average 2.2 nights (-0.14) and foreigners 3.8 nights (-0.11).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 3.2 million crowns

Registered accommodation sales in November were 3.2 million crowns (-452,000).

Registered January-November sales were 52.6 million crowns and they increased 1.1 million crowns from the previous year.

Average prices

= change at least 10 %
November 2019
Amount
Change jan-November 2019
Amount
Change
Adr (Registered) 1,200 SEK 1.9 % 1,300 SEK 2.6 %
Bed Night (Registered) 530 SEK 16.8 % 210 SEK -5.9 %
Revpar (Registered) 420 SEK -0.8 % 530 SEK 4.6 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

13 accommodation establishments (+0)
270 rooms (-69)
690 beds (-171)

Room utilization 35.5 % (-0.94)
Unsold rooms 176
Bed utilization 21.3 % (-2.3)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

More information available at the dashboard

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