Vimmerby
Accommodation and Travel Stats

May 2021

text/custom_text_green.html

Vimmerby: Tourism in a nutshell

Registered Accommodation
icon: star 5,600
175 %
icon: sweden 5,300
168 %
icon: foreign 310
357 %
Registered Accommodation
icon: star 1,600
56 %
icon: sweden 1,600
57 %
icon: foreign 38
46 %
Registered Accommodation
icon: star 1.6 mill. SEK
63 %
Average prices:
Night
283.30 SEK
193.00 SEK
Room
927.60 SEK
24.00 SEK
RevPAR
219.40 SEK
91.70 SEK
Registered Accommodation
icon: establishment 16
14 %
icon: room 270
1 %
icon: bed 650
0 %
Registered Accommodation
icon: room 24 %
76 %
icon: bed 17 %
80 %
Registered Accommodation
icon: star 3.4
76 %
icon: sweden 3.3
71 %
icon: foreign 8.2
213 %

Paid bed nights

Registered bed nights increased 175 percent

In May 2021, 5,600 registered bed nights were recorded in Vimmerby (+174.7 %), of which 5,300 nights were spent by domestic visitors and 310 nights by foreigners. Registered domestic bed nights increased 168 percent and registered foreign bed nights increased 360 percent. In total, registered bed nights increased 175 percent from last year's May.

550 rooms (+58.8 %) were booked by leisure visitors and 1,200 rooms (+72.2 %) by business visitors.

Between January and May, 14,100 registered bed nights (+23.2 %) were recorded for domestic visitors and 940 (-6.3 %) for foreigners in Vimmerby, in total 15,100 (+20.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.2 percent

Total of 3.3 million registered bed nights (+46.7 %) were recorded in the whole country, of which 3.0 million nights (+45.1 %) were spent by domestic visitors and 291,000 nights (+65.3 %) by foreigners.

The market share of Vimmerby out of total registered bed nights was 0.2 % (+0.1 percentage points), out of domestic bed nights 0.2 % and foreign bed nights 0.1 %.

Length of stay increased 76 percent in registered accommodation

Length of stay in registered accommodation increased 76 percent compared to earlier year. In Vimmerby, length of stay in May was on average 3.4 nights and in Sweden 2.3 nights (-5.3 %).

During May, domestic visitors stayed in registered accommodation in Vimmerby on average 3.3 nights (+23.0 %) and foreigners 8.2 nights (+21.3 %).

1,600 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 56 percent compared to earlier year. Of all registered arrivals, 97.7 percent were domestic, and 2.3 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Vimmerby on average 3.3 nights (+1.4) and foreigners 8.2 nights (+5.6).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 1.6 million crowns

Registered accommodation sales in May were 1.6 million crowns (+612,000).

Registered January-May sales were 6.1 million crowns and they decreased 1.2 million crowns from the previous year.

Average prices

= change at least 10 %
May 2021
Amount
Change jan-May 2021
Amount
Change
Adr (Registered) 930 SEK -2.5 % 940 SEK -6.0 %
Bed Night (Registered) 280 SEK -40.5 % 400 SEK -31.1 %
Revpar (Registered) 220 SEK 71.8 % 191 SEK 0.1 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

16 accommodation establishments (+2)
270 rooms (-3)
650 beds (+0)

Room utilization 23.7 % (+10)
Unsold rooms 210
Bed utilization 16.6 % (+7.4)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Share this report

Sources: Statistics Sweden

More information available at the dashboard

Navigate

previous
next