Vimmerby
Accommodation and Travel Stats

January 2022

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Vimmerby: Tourism in a nutshell

Registered Accommodation
icon: star 2,600
32 %
icon: sweden 2,300
23 %
icon: foreign 260
220 %
Registered Accommodation
icon: star 1,100
39 %
icon: sweden 1,100
39 %
icon: foreign 31
41 %
Registered Accommodation
icon: star 1.3 mill. SEK
59 %
Average prices:
Night
493.10 SEK
83.90 SEK
Room
1,041.50 SEK
124.60 SEK
RevPAR
181.50 SEK
34.30 SEK
Registered Accommodation
icon: establishment 12
9 %
icon: room 270
19 %
icon: bed 650
15 %
Registered Accommodation
icon: room 17 %
9 %
icon: bed 12 %
8 %
Registered Accommodation
icon: star 2.2
5 %
icon: sweden 2.1
11 %
icon: foreign 8.4
127 %

Paid bed nights

Registered bed nights increased 32 percent

In January 2022, 2,600 registered bed nights were recorded in Vimmerby (+31.6 %), of which 2,300 nights were spent by domestic visitors and 260 nights by foreigners. Registered domestic bed nights increased 23 percent and registered foreign bed nights increased 220 percent. In total, registered bed nights increased 32 percent from last year's January.

330 rooms (+63.4 %) were booked by leisure visitors and 880 rooms (+32.4 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.1 percent

Total of 2.3 million registered bed nights (+4.9 %) were recorded in the whole country, of which 1.9 million nights (-4.7 %) were spent by domestic visitors and 399,000 nights (+105.1 %) by foreigners.

The market share of Vimmerby out of total registered bed nights was 0.1 % (0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.1 %.

Length of stay was 2.2 nights in registered accommodation

Length of stay in registered accommodation decreased five percent compared to earlier year. In Vimmerby, length of stay in January was on average 2.2 nights and in Sweden 2.1 nights (-36.1 %).

During January, domestic visitors stayed in registered accommodation in Vimmerby on average 2.1 nights and foreigners 8.4 nights .

1,100 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 39 percent compared to earlier year. Of all registered arrivals, 97.3 percent were domestic, and 2.7 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Vimmerby on average 2.1 nights (-0.26) and foreigners 8.4 nights (+4.7).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 1.3 million crowns

Registered accommodation sales in January were 1.3 million crowns (+467,000).

Average prices

= change at least 10 %
January 2022
Amount
Change
Adr (Registered) 1,000 SEK 13.6 %
Bed Night (Registered) 490 SEK 20.5 %
Revpar (Registered) 181 SEK 23.3 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

12 accommodation establishments (+1)
270 rooms (+43)
650 beds (+86)

Room utilization 17.4 % (+1.4)
Unsold rooms 220
Bed utilization 11.7 % (+0.86)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

More information available at the dashboard

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