Vimmerby
Accommodation and Travel Stats

April 2022

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Vimmerby: Tourism in a nutshell

Registered Accommodation
icon: star 4,400
62 %
icon: sweden 4,000
56 %
icon: foreign 380
159 %
Registered Accommodation
icon: star 2,300
64 %
icon: sweden 2,200
63 %
icon: foreign 89
85 %
Registered Accommodation
icon: star 2.4 mill. SEK
66 %
Average prices:
Night
548.80 SEK
13.40 SEK
Room
1,017.50 SEK
25.80 SEK
RevPAR
303.70 SEK
86.00 SEK
Registered Accommodation
icon: establishment 12
9 %
icon: room 270
19 %
icon: bed 650
15 %
Registered Accommodation
icon: room 30 %
36 %
icon: bed 19 %
36 %
Registered Accommodation
icon: star 1.9
1 %
icon: sweden 1.8
4 %
icon: foreign 4.2
39 %

Paid bed nights

Registered bed nights increased 62 percent

In April 2022, 4,400 registered bed nights were recorded in Vimmerby (+61.6 %), of which 4,000 nights were spent by domestic visitors and 380 nights by foreigners. Registered domestic bed nights increased 56 percent and registered foreign bed nights increased 159 percent. In total, registered bed nights increased 62 percent from last year's April.

900 rooms (+195.1 %) were booked by leisure visitors and 1,500 rooms (+26.3 %) by business visitors.

Between January and April, 12,500 registered bed nights (+41.3 %) were recorded for domestic visitors and 1,200 (+92.1 %) for foreigners in Vimmerby, in total 13,800 (+44.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.1 percent

Total of 4.2 million registered bed nights (+64.6 %) were recorded in the whole country, of which 3.4 million nights (+46.2 %) were spent by domestic visitors and 791,000 nights (+260.6 %) by foreigners.

The market share of Vimmerby out of total registered bed nights was 0.1 % (-0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.0 %.

Length of stay was 1.9 nights in registered accommodation

Length of stay in registered accommodation decreased one percent compared to earlier year. In Vimmerby, length of stay in April was on average 1.9 nights and in Sweden 1.9 nights (-23.8 %).

During April, domestic visitors stayed in registered accommodation in Vimmerby on average 1.8 nights (-8.8 %) and foreigners 4.2 nights (+18.3 %).

2,300 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 64 percent compared to earlier year. Of all registered arrivals, 96.1 percent were domestic, and 3.9 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Vimmerby on average 1.8 nights (-0.08) and foreigners 4.2 nights (+1.2).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 2.4 million crowns

Registered accommodation sales in April were 2.4 million crowns (+956,000).

Registered January-April sales were 7.8 million crowns and they increased 3.3 million crowns from the previous year.

Average prices

= change at least 10 %
April 2022
Amount
Change jan-April 2022
Amount
Change
Adr (Registered) 1,000 SEK 2.6 % 1,100 SEK 12.2 %
Bed Night (Registered) 550 SEK 2.5 % 570 SEK 20.1 %
Revpar (Registered) 300 SEK 39.5 % 270 SEK 49.4 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

12 accommodation establishments (+1)
270 rooms (+43)
650 beds (+86)

Room utilization 29.8 % (+7.9)
Unsold rooms 189
Bed utilization 18.6 % (+4.9)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

More information available at the dashboard

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