Ylä-Pirkanmaa
Accommodation and Travel Stats

September 2020

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Ylä-Pirkanmaa: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 7,200
38 %
icon: finland 4,900
17 %
icon: foreign 2,300
60 %
Visitors icon
Visitors
icon: star 2,100
32 %
icon: finland 1,900
28 %
icon: foreign 137
63 %
Accommodation Sales icon
Accommodation Sales
icon: star 264,000 €
44 %
Average prices:
Night
36.50 €
3.70 €
Room
62.20 €
20.80 €
RevPAR
22.90 €
13.80 €
Capacity icon
Capacity
icon: establishment 12
8 %
icon: room 300
0 %
icon: bed 870
2 %
utilization icon
Utilization
icon: room 37 %
17 %
icon: bed 30 %
35 %

7,200 registered bed nights

In September 2020, 7,200 registered bed nights were recorded in Ylä-Pirkanmaa (-38.4 %), of which 4,900 nights were spent by domestic visitors and 2,300 nights by foreigners. Registered domestic bed nights decreased 17 percent and registered foreign bed nights decreased 60 percent. In total, registered bed nights decreased 38 percent from last year's September.

4,600 nights (-18.3 %) were spend by leisure visitors and 2,600 nights (-56.8 %) by business visitors.

Between January and September, 36,400 registered bed nights (-40.7 %) were recorded for domestic visitors and 6,400 (-55.5 %) for foreigners in Ylä-Pirkanmaa, in total 42,700 (-43.5 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.6 percent

Total of 1.2 million registered bed nights (-32.1 %) were recorded in the whole country, of which 1.1 million nights (-12.4 %) were spent by domestic visitors and 92,200 nights (-82.1 %) by foreigners.

The market share of Ylä-Pirkanmaa out of total registered bed nights was 0.6 % (-0.1 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 2.5 %.

2,100 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 32 percent compared to earlier year. Of all registered arrivals, 93.4 percent were domestic, and 6.6 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Ylä-Pirkanmaa on average 2.5 nights (+0.32) and foreigners 17 nights (+1.2).

Ferry arrivals from different harbors

Accommodation sales 264,000 euro

Registered accommodation sales in September were 264,000 euro (-208,000).

Registered January-September sales were 1.7 million euro and they decreased 1.2 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 62 € -25.1 % 73 €
Bed Night (Registered) 36 € -9.1 % 40 € 6.0 %
Revpar (Registered) 23 € -37.6 % 21 €

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

12 accommodation establishments (-1)
300 rooms (-1)
870 beds (-14)

Room utilization 36.8 % (-7.4)
Unsold rooms 192
Bed utilization 30.0 % (-16)

Registered room utilization for establishments

Global Google searches for "ylä-pirkanmaa + keyword"

Google searches for "ylä-pirkanmaa" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Statistics Finland

More information available at the dashboard

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