Ylä-Pirkanmaa
Accommodation and Travel Stats

October 2019

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Ylä-Pirkanmaa: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 6,900
28 %
icon: finland 5,400
20 %
icon: foreign 1,500
63 %
Visitors icon
Visitors
icon: star 2,500
13 %
icon: finland 2,300
11 %
icon: foreign 200
47 %
Accommodation Sales icon
Accommodation Sales
icon: star 218,000 €
Average prices:
Night
31.70 €
Room
52.10 €
RevPAR
24.10 €
Capacity icon
Capacity
icon: establishment 12
0 %
icon: room 270
14 %
icon: bed 760
9 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 28 percent

In October 2019, 6,900 bed nights were recorded in Ylä-Pirkanmaa (+27.6 %), of which 5,400 nights were spent by domestic visitors and 1,500 nights by foreigners. Domestic bed nights increased 20 percent and foreign bed nights increased 63 percent. In total, bed nights increased 28 percent from last year's October.

4,800 nights (+34.4 %) were spend by leisure visitors and 2,100 nights (+14.5 %) by business visitors.

Between January and October, 66,700 bed nights (+8.0 %) were recorded for domestic visitors and 15,800 (+10.8 %) for foreigners in Ylä-Pirkanmaa, in total 82,500 (+8.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.4 percent

Total of 1.7 million bed nights (+7.1 %) were recorded in the whole country, of which 1.2 million nights (+5.3 %) were spent by domestic visitors and 436,000 nights (+12.5 %) by foreigners.

The market share of Ylä-Pirkanmaa out of total bed nights was 0.4 % (+0.1 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.3 %.

2,500 tourists arrived to accommodation

Arrivals to registered accommodation increased 13 percent compared to earlier year. Of all arrivals, 92.0 percent were domestic, and 8.0 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Ylä-Pirkanmaa on average 2.3 nights (+0.18) and foreigners 7.3 nights (+0.72).

Ferry arrivals from different harbors

Accommodation sales 218,000 euro

Registered accommodation sales in October were 218,000 euro.

Registered January-October sales were 3.1 million euro and they increased 506,000 euro from the previous year.

Average prices

= change at least 10 %
October 2019
Amount
Change jan-October 2019
Amount
Change
Adr (Registered) 52 €  €
Bed Night (Registered) 32 € 37 € 10.4 % 
Revpar (Registered) 24 €  €

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

12 accommodation establishments (+0)
270 rooms (+34)
760 beds (+63)

Room utilization 46.3 % (+6.4)
Unsold rooms 146
Bed utilization 30.8 % (+5.6)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "ylä-pirkanmaa + keyword"

Google searches for "ylä-pirkanmaa" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Statistics Finland

More information available in the dashboard

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