Accommodation and Travel Stats

April 2020


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Ylä-Pirkanmaa: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 700
81 %
icon: finland 540
84 %
icon: foreign 166
43 %
Visitors icon
icon: star 220
85 %
icon: finland 210
86 %
icon: foreign 11
83 %
Capacity icon
icon: establishment 7.0
36 %
icon: room 154
34 %
icon: bed 390
42 %
utilization icon
icon: room 0.09
63 %
icon: bed 0.06
68 %

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



700 registered bed nights

In April 2020, 700 bed nights were recorded in Ylä-Pirkanmaa (-80.6 %), of which 540 nights were spent by domestic visitors and 166 nights by foreigners. Domestic bed nights decreased 84 percent and foreign bed nights decreased 43 percent. In total, bed nights decreased 81 percent from last year's April.

81 nights (-97.2 %) were spend by leisure visitors and 620 nights (-16.0 %) by business visitors.

Between January and April, 6,800 bed nights (-46.6 %) were recorded for domestic visitors and 1,800 (+24.0 %) for foreigners in Ylä-Pirkanmaa, in total 8,500 (-39.4 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.4 percent

Total of 190,000 bed nights (-88.0 %) were recorded in the whole country, of which 173,000 nights (-85.8 %) were spent by domestic visitors and 16,800 nights (-95.3 %) by foreigners.

The market share of Ylä-Pirkanmaa out of total bed nights was 0.4 % (+0.1 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 1.0 %.

220 tourists arrived to accommodation

Arrivals to registered accommodation decreased 85 percent compared to earlier year. Of all arrivals, 95.0 percent were domestic, and 5.0 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Ylä-Pirkanmaa on average 2.5 nights (+0.26) and foreigners 15 nights (+11).

Ferry arrivals from different harbors

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (-4)
154 rooms (-80)
390 beds (-280)

Room utilization 9.3 % (-16)
Unsold rooms 140
Bed utilization 6.1 % (-13)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "ylä-pirkanmaa + keyword"

Google searches for "ylä-pirkanmaa" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Statistics Finland

More information available at the dashboard